Brierley

Frisco,  TX 
United States
https://www.brierley.com
  • Booth: 545

Brierley is transforming loyalty around the world, turning client challenges into successful and profitable loyalty program solutions. We bring together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds.

Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge.

Experts you can count on. Solutions you can trust. Success you can measure.

 Show Specials

  • Do you only think of points and coupons when you hear the words "loyalty program"? If so, you're missing out on a whole world of opportunities that live past the check-out counter. These retailers are in the know.

    Join Brierley, the loyalty experts, in conversation with Loyalty's Leading Ladies from Bal Harbour Shops, Thriftbooks, and European Wax Venter in this riveting BIG IDEAS SESSION as they discuss how they have leveraged cutting-edge strategies that dramatically improved their companies' customer loyalty and their bottom line.

    SUN,  JAN 16  |  11:00-11:30 EST  |  Expo Hall 1, Expo Stage 1

    Speakers:

    • Michelle DeVore, VP of Customer Experience, European Wax Center
    • Barbara Hagen, VP of Sales and Marketing, Thriftbooks
    • Stephanie Sayfie Aagaard, Collaborative Innovator General, Bal Harbour Shops
    • Moderator: Don Smith, Chief Strategy and Analytics Officer. Brierley

 Press Releases

  • \

    FRISCO, TX--(BUSINESS WIRE)--Brierley, a leading customer loyalty and engagement company, today announced the latest transformation in loyalty. True to its mission of Transforming Loyalty, Brierley has completely transformed their Loyalty Management Platform. LoyaltyOnDemand® is still the best loyalty platform in the market and now it’s also the most powerful and easiest to use.

    “Brierley is growing rapidly on a global scale as brands seek to form more meaningful relationships with their best customers. We see loyalty evolving in interesting and new ways across different economies, and that requires both sophistication and flexibility from a provider. That’s why Brierley has continued to innovate and expand LoyaltyOnDemand capabilities to build the best loyalty platform for our global customers.” – John Pedini, CMO, Brierley

    Features and benefits of LoyaltyOnDemand® include:

    • They have designed the platform you can’t outgrow. Whether you are looking for an easily configurable loyalty program or a highly customized one, LoyaltyOnDemand® can do it all.
    • Program management has never been easier. A brand-new user interface makes self-service configuration of a loyalty program and promotions quick and easy and the insights and analytics tools are now integrated with the platform to maximize value for the Power Campaign User as well as the Marketer.
    • With businesses seeing astronomical increases in eCommerce and a global audience, businesses are developing global loyalty needs. LoyaltyOnDemand® can help businesses build multiple loyalty programs for multiple brands in any part of the world.

    The newest iteration of LoyaltyOnDemand is available now, with a wide range of price points perfect for any business, whether they are looking for a self-service or fully managed loyalty solution. For more information, visit https://www.brierley.com/loyalty-on-demand-new.

    About Brierley
    Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions.

    Experts you can count on.
    Technology you can trust.
    Success you can measure.

    Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit www.brierley.com.

  • SEP 01 2021 5:02 PM

    FRISCO, Texas--(BUSINESS WIRE)—September 1, 2021

    Brierley, a leading customer loyalty and engagement company, today announced the evolution of its Customer Engagement practice. True to its mission of Transforming Loyalty, Brierley is leveraging their 35+ years of engagement and relationship management expertise to help brands maximize their customer experiences and profitability.

    “Brierley knows that successful global brands must evolve their digital engagement with consumers. Many brands spend most of their resources focused on discounting tactics (The Bribe), at one end of the spectrum, and on scheduled brand messages (The Beat), at the other end. Few brands are allocating resources to the growth opportunities found between the two (The Brand)—in The Engagement Gap: trip motivations, the brand experience, emotional connections, and consumer dialogues about the brand.”

    – Robert L. McClarin, Consulting Partner, Customer Engagement

    Forrester, a leading independent research firm, recently included Brierley in its Now Tech report on Promotions and Offer Management Providers. The Forrester report identified a diverse set of vendors varying by size, functionality, geography, and vertical market focus to help marketing and digital professionals understand the value they can expect from a different provider in the customer experience space and how to best select one based on size and functionality. Brierley was recognized alongside 14 other midsized promotions and offer management providers.

    Features and benefits of the new Customer Engagement practice include:

    Innovate: We use our data-driven Engagement Design methodology to benchmark a client’s ‘as-is state,’ empathize with users, envision the ‘end state,’ create and verify concepts, then launch and optimize across the entire online/offline journey.

    Execute: Brierley has the experience and a broad set of tools to execute meaningful customer engagements off- and online, across channels, in real-time, for both inbound and outbound strategies. From gamification and omnichannel communications to digital transformation Brierley can run a one-time promotion Proof-of-Concept or help build an SMS fanbase.

    Brierley Customer Engagement consulting can be as big or small as you need it to be to solve a wide range of customer experience challenges for any business. Or maybe you need help launching a simple, but brand empowering spin-to-win traffic driver. For more information, visit Brierley.com/customer-engagement.

    About Brierley
    Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and customer engagement solutions.

    Experts you can count on.
    Technology you can trust.
    Success you can measure.

    Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit www.brierley.com.

  • NOV 02 2021 2:00 PM

    FRISCO, TX--(BUSINESS WIRE)--Brierley is proud to announce that our company and our clients left this year’s Loyalty360 Awards with numerous trophies in hand.

    Loyalty360, The Association for Customer Loyalty, announced the 2021 Loyalty360 Award winners on October 27th during Loyalty360's Loyalty Expo in Charlotte, North Carolina. The annual Loyalty360 Awards recognize brands that are going above and beyond to build meaningful, lasting loyal relationships with their customers.

    Brierley won Gold in the 360-Degree Supplier Partner category and received Best In Class Awards in both the Technology category and the Agency & Strategy category. The awards signify excellence in each area of our full-service loyalty practice and reflect the successful results we provide our clients.

    Brierley clients Hertz, Bal Harbour Shops, and Otterbox all also received awards for their programs.

    Hertz Gold Plus Rewards brought home Platinum in Customer Loyalty & Innovation, an award that honors effective and measurable long-term customer loyalty strategy. Their Elite from Day One campaign has seen tremendous success in a year when many in travel/hospitality have struggled.

    Otterbox won Gold in Employee Engagement & Impact for Otter Rewards, their employee loyalty program. The award recognizes a company culture that ensures employees are working together towards a shared goal of the larger brand identity.

    Finally, Bal Harbour Shops’ ACCESS program won in Program Partnerships, an award that honors outside-the-box thinking that mutually benefits loyalty programs & partners.

    “We are over the moon at our clients’ successes at this year’s Loyalty Expo. Each and every one of them is breaking from the status quo and experimenting with new and exciting advancements that bring real value to their customers. We’re honored to play a part in the important work they’re doing and look forward to their continued evolution as partners in their journey,” said Kats Murakami, Chief Executive Officer, Brierley.

    Congratulations to all this year's Loyalty360 Award winners!

    Want to boost your company’s customer loyalty? Contact us.

    About Brierley
    Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions.

    Experts you can count on.
    Technology you can trust.
    Success you can measure.

    Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit www.brierley.com.

    Contacts

    Zahra Khan, 214-743-5575
    publicrelations@brierley.com

 Products

  • FAST Track Consulting
    Get actionable results with Brierley’s Forward Analytics and Strategic Thinking, FAST Track Consulting. Take our quick and easy assessment and discover your company’s custom FAST Track at Booth 545, Expo Level 1....

    • Don't try to boil the ocean. Focus on attainable solutions that can be implemented for immediate results with FAST Track Consulting.

    Marry applied analytics with action-oriented strategic solutions by enlisting our thought leaders in limited engagements. Combine any of 22 distinct modules to gain detailed knowledge of your customer base and ensure you are on the most profitable track possible. 

  • Brierley Loyalty Quotient
    "Brierley has the most advanced emotional loyalty measurement tools in our study." - Forrester
    Come discover the right balance of rational & emotional loyalty you need from your customers at Booth 545, Expo Level 1....

    • Rational loyalty is fundamental to any program, yet serving the customer's basic rational needs is insufficient on its own.

    A successful program requires an ideal balance of rational and emotional loyalty. With Brierley's Loyalty Quotient you will discover the right balance and how to uniquely win the hearts and minds of the customers you want to attract.

  • LoyaltyOnDemand
    Brierley's newest generation of loyalty technology is more powerful and expansive than any other on the market today. Discover the technology platform you can't outgrow at Booth 545, Expo Level1....

    • LoyaltyOnDemand® delivers everything you need to execute your loyalty strategy and measure its success. For over fifteen years we’ve perfected our platform and designed it to be highly configurable, making it unique and robust for every client. Its capabilities and extensibility are far-reaching, always outperforming any competitor. It’s the Platform you can’t outgrow—always delivering seamless growth and proven loyalty results.

    Easy to Use: LoyaltyOnDemand has an expansive UI and uses robust user-based, loyalty user experiences, governed by role-based access control.

    Global Presence: We can reach any audience anywhere in the world. Our platform capabilities include multi-language support, multi-brand and multi-country programs.

    Seamless Upgrades: Our developers offer continuous improvements that occur seamlessly in the background. Your CTO will love you.

  • Customer Engagement
    Bringing brands to life; and life to brands. From co-creating involvement techniques to experience innovation, Brierley has the expertise and tools to drive customer engagement and growth. Swing by Booth 545, Expo Level 1....

    • We focus on the high growth potential found in the gap between discount programs and structured brand messaging. We believe in creating an always-on engagement engine that meets your prospects and customers on their schedule, in their moment. We move brands closer to the way consumers choose to interact with your brand and each other. Research shows that brands that use empathy, experiences, and engagement tools are up to 60% more profitable than those that are not.

    Inspired Innovation: We host ideation workshops about your brand’s emotional and rational drivers to help your brand create a roadmap for unique customer experiences.

    Excellent Execution: We lead brands through the process of building their engagement engine and bringing a brand to life through emotionally enriched customer engagements.

Categories

Customer Service and CRM
  • CRM Marketing
  • Customer Data Management
  • Loyalty and Rewards
    • Marketing and Communications
  • Customer Engagement
  • Personalization
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