Mr. Tortilla, Inc.

San Fernando,  CA 
United States
http://MrTortilla.com
  • Booth: 55

Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?

That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.

After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.


 Press Releases

  • San Fernando, CALIFORNIA — January 16, 2023 — Mr. Tortilla is now being stocked at Amazon Fresh across the United States. The healthy food brand, known for its sellout one-carb tortillas and keto-friendly products, can be found on Amazon Fresh online. The news marks the latest market expansion of the Southern California company that’s determined to drive a health food revolution full of classic Latin American flavors. 

    Mr. Tortilla has already achieved the number one Amazon sales spot in the U.S., Canada, and the United Kingdom, as well as a 3000% uptick in sales in 2021. The company has developed a range of products to meet the demand of its consumers, including flour tortillas and crunchy chips. As always, Mr. Tortilla’s mission is to deliver low-carb, low-cholesterol food products that allow for guilt-free eating, while celebrating the classic home-cooked Latin flavors we all love. 

    “Amazon Fresh is transforming the way people approach in-person and online grocery shopping and we’re thrilled to be part of that,” Anthony Alcazar, the CEO of Mr. Tortilla said. “During the pandemic, our e-commerce strategy is what helped us achieve instant success while tapping into an online market that was lacking healthy, affordable, and delicious food options. Now, our expansion in Amazon Fresh means that even more customers get the chance to sample our delicious products faster than ever. I know that once you bite into our one-carb tortillas, you won’t go back!” 

    Mr. Tortilla has grown from a small, family-run business into an internationally bestselling brand due to its innovative recipes and healthy ingredients. Other major retailers that now sell Mr. Tortilla products include Walmart. However, the brand’s mission isn’t over yet. Anthony and Ronald Alcazar, the brothers at the helm of Mr. Tortilla, have big plans to place Mr. Tortilla's products in a range of food chains, as well as continue to launch new products along the way. 

    Ronald added: “It’s a dream come true to see Mr. Tortilla products stocked by major outlets such as Amazon Fresh. This brand started with two brothers exploring recipes in their kitchen and has grown into a household name that’s bought by people all over the world. It’s a testament to the belief that anything is possible with God’s help.”


    It’s clear that Mr. Tortilla’s sales model — which targets consumers, as well as distributors, wholesalers, and restaurants — has helped to boost awareness about the brand’s healthy products. Aside from their successful business strategy, the Alcazar family also quickly recognized the power of social media and amazed over 105,000 Instagram followers on its verified page. Speaking opportunities, such as at last year’s CEO Summit of the Americas also allowed Anthony Alcazar to share his experiences of how digital tools have helped him achieve business success.

    About Mr. Tortilla

    Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?

    That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.

    After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.

    Aside from creating products that cater to a variety of different diets, Anthony and Ronald donate 10% of their net profits to charities and 10% to employee profit-sharing. They also employ adults with Special needs.

  • San Fernando, CALIFORNIA — January 16, 2023 — Mr. Tortilla, one of the country’s best-selling healthy tortilla brands, has confirmed that their famous Crunchy Chips now come with a new formula. At just three net carbs per serving, consumers can finally enjoy the real crunch and flavor of quality tortilla chips without the unhealthy connotations. The product is keto-friendly and includes zero cholesterol, making for a perfect healthy snack. 

    Anthony Alcazar, the CEO of Mr. Tortilla, was thrilled to reveal the new recipe after putting in plenty of hard work to achieve the perfect flavor. “Mr. Tortilla’s low-carb Crunchy Chips are the closest thing you can get to the real thing—just without all the Carbs and calories! It means that your whole family can enjoy these chips as a guilt-free healthy snack. Pair the chips with our low-carb salsa, plant-based queso, or creamy jalapeño, and you’re onto a winner.”

    Mr. Tortilla’s newly-improved Crunchy Chips also come with new packaging and are available from all Mr. Tortilla retailers, includingAmazon. This new creation marks a promising start to what is likely to be another hugely successful year for the E-commerce food company. 

    “We’re very excited about what we’re going to be launching in 2023,” Ronald Alcazar, COO of Mr. Tortilla added. “We’re constantly developing new in-house recipes that our customers have been asking for. The winning formula focuses on healthy foods and low-carb solutions that still have memorable flavors.”

    Anthony added: “It’s our dream to see these Crunchy Chips in Subway and Jersey Mike’s. These Crunchy Chips are the perfect complement to any sandwich or wrap”.

    Since 2021, Mr. Tortilla has witnessed record sales and has gone on to bag the number-one sales spot on Amazon in the United States, Canada, and the United Kingdom. As part of the company’s ongoing expansion, co-founders Anthony and Ronald Alcazar have developed a range of classic Latino food products to go alongside their immensely popular one-carb tortillas. They will soon release a unique version of  healthy tamales and flour tortilla products. 

    The brothers have major plans for 2023, with sales projections expected to be even more impressive than in previous years. In the coming weeks, Mr. Tortilla will also reveal the name of yet another major retailer that has decided to sell their products. 

    About Mr. Tortilla

    Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?

    That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.

    After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.

    Aside from creating products that cater to a variety of different diets, Anthony and Ronald donate 10% of their net profits to charities and 10% to employee profit-sharing. They also employ adults with Special needs.

  • San Fernando, CALIFORNIA — January 6, 2023 — Mr. Tortilla, Amazon’s leading producer of healthy tortilla products in the U.S., has brought on a manufacturing expert as part of the company’s latest expansion. Tony Alcazar Sr. will support the leadership team as they continue to scale up in the coming year. Father to Anthony and Ronald Alcazar, Mr. Tortilla’s co-founders, Tony has played a pivotal role in Mr. Tortilla’s success. Stepping out of retirement to support his sons, he brings decades of manufacturing experience to the next stage of the company’s growth. 

    The appointment of Alcazar Senior comes during a momentous period of business expansion at Mr. Tortilla. Since 2021, the company has experienced major e-commerce growth that shows no signs of abating. Having backed his sons as they built Mr. Tortilla from the ground up, Alcazar Snr. was the only choice for this appointment. Tony’s manufacturing background will certainly be an asset to the company as it adopts more advanced production and distribution strategies to meet increased demand. Since he plays a major role in the family’s culinary background, Tony also clearly understands his sons’ vision for the healthy Mexican food market. 

    “There was no hesitation when it came to stepping out of retirement to help my sons,” Alcazar Snr. said. “This project is incredibly close to my heart, as it’s inspired by the flavors we cooked in our kitchen as the boys grew up. I am excited to help Mr. Tortilla during this next, and hugely important, period of expansion. As a father, it means the world to me that I can pass down the important lessons I learned from manufacturing to my sons and help our family business reach new heights.”

    “Mr. Tony Alcazar is the best manufacturing expert in the world. It just also happens that he is our father” Anthony, Mr. Tortilla’s CEO, added. “In just a few weeks, he has made major improvements in production and has re-emphasized his philosophy. Teaching us to never give up, his work ethic is something that we’ve carried with us throughout this time. Not only has he been a huge support but he’s also a major reason behind our success. He’s given us the momentum to keep going, and I’m forever indebted to him for that. I’m excited to see what comes next.”

    Within the last two years, Mr. Tortilla has ballooned, thanks to its unique e-commerce sales strategy and growing collection of healthy, delicious products. The company has been ranked the number-one tortilla company on Amazon in several countries. Mr. Tortilla has huge sales projections for 2023 and is expected to cement its position as the leading producer of guilt-free Latino kitchen flavors. 

     

    About Mr. Tortilla

    Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?

    That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.

    After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.

    Aside from creating products that cater to a variety of different diets, Anthony and Ronald donate 10% of their net profits to charities and 10% to employee profit-sharing. They also employ adults with Special needs.

  • San Fernando, CALIFORNIA — January 6, 2023 — Mr. Tortilla is launching an all-natural flour tortilla line to its popular range of food products. Following the massive success of its original 1-carb tortilla, CEO Anthony Alcazar was thrilled to confirm the Southern California company had developed yet another delicious addition as part of its healthy tortilla collection. 

    Following a secret in-house family recipe, Mr. Tortilla’s latest all-natural product contains no preservatives, cholesterol or trans fats. They guarantee it is finger licking good. This means that the entire family can tuck into fluffy flour tortillas at dinner time knowing that their dish is preservatives free, nutritious, and delicious. In fact, the Mr. Tortilla team is so confident about their new gourmet tortillas that the product even comes with a money back guarantee. 

    “These are the best tasting flour tortillas in the world and I’m so proud that this product is part of the Mr. Tortilla brand,” Alcazar explained. “As part of our mission to continuously deliver healthy, affordable, Latin-inspired food, it seemed only natural for us to develop a game changing flour tortilla. Believe me, your quesadillas have never been so crispy or tasted this good.” These will be sampled at the NRF show for the first time ever.

    Having launched on Amazon in just 2020, Mr. Tortilla has emerged as a major e-commerce Brand in the health food market throughout the last two years. Seeing sales soar by 3000% in 2021, the family-run business has already become Amazon’s top-selling tortilla brand and conservative projections for the next 3 years are $30 million, $60 million, and $100 million. The secret to their success has been delicious healthier products that people love. They are tapping into a growing online keto/low-carb movement while also maintaining staple Mexican flavors within their products. 

    Alcazar added: “The concept behind Mr. Tortilla is simple: two brothers on a mission to help customers enjoy a delicious guilt-free taco experience. Our brand’s growing popularity means we are doing something special and because of this I’m determined to keep developing healthy food products that our customers want and love.”

    Mr. Tortilla predominantly sells its products on e-commerce platforms such as Amazon. They also sell to distributors, wholesalers, and restaurants in the United States, Canada and United Kingdom. Within the last few months, Mr. Tortilla’s leadership has also been hard at work developing several in-house recipes for their customers. Alongside their all-natural tortillas, the brand has confirmed the launch of several new mouth-watering products in 2023. These include tamales that will certainly excite taste buds. 

    ---

    About Mr. Tortilla

    Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?

    That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.

    After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.

    Aside from creating products that cater to a variety of different diets, Anthony and Ronald donate 10% of their net profits to charities and 10% to employee profit-sharing. They also employ adults with Special needs.


 Products

  • Mr. Tortilla's 1 Net Carb Baking Mix
    Low Carb Baking Mixes, in 3 different varieties.
    ...

  • 1 Net Carb Chocolate Chip Cookie Mix
    1 Net Carb Double Fudge Brownie Mix
    1 Net Carb Golden Delicious Pancake Mix

  • 1 Net Carb Tortillas
    1 Net Carb Tortillas...

  • (4) Four 1 Net Carb Tortilla Flavors: Multigrain,  Spicy 3 Chiles, Pico de Gallo, Savory Spinach.
  • Mr. Tortilla's Crunchy Chips - Variety Pack
    4 Flavors of Mr. Tortilla's Crunchy Chips in one variety pack! (4) 2oz bags of chips, each in a different flavor: Multigrain & Sea Salt, Spicy 3 Chiles, Black Truffle & Sea Salt, & Chile Limon...

    • 3 Net Carbs Per Serving (9g Total - 6g Fiber)
    • Fried in Expeller Pressed Avocado Oil 🥑
    • Vegan
    • OU Kosher Certified
    • Limited Quantities
    • 0 Cholesterol, 0 Sugar, 0 Guilt!