San Fernando, CALIFORNIA — January 16, 2023 — Mr. Tortilla is now being stocked at Amazon Fresh across the United States. The healthy food brand, known for its sellout one-carb tortillas and keto-friendly products, can be found on Amazon Fresh online. The news marks the latest market expansion of the Southern California company that’s determined to drive a health food revolution full of classic Latin American flavors.
Mr. Tortilla has already achieved the number one Amazon sales spot in the U.S., Canada, and the United Kingdom, as well as a 3000% uptick in sales in 2021. The company has developed a range of products to meet the demand of its consumers, including flour tortillas and crunchy chips. As always, Mr. Tortilla’s mission is to deliver low-carb, low-cholesterol food products that allow for guilt-free eating, while celebrating the classic home-cooked Latin flavors we all love.
“Amazon Fresh is transforming the way people approach in-person and online grocery shopping and we’re thrilled to be part of that,” Anthony Alcazar, the CEO of Mr. Tortilla said. “During the pandemic, our e-commerce strategy is what helped us achieve instant success while tapping into an online market that was lacking healthy, affordable, and delicious food options. Now, our expansion in Amazon Fresh means that even more customers get the chance to sample our delicious products faster than ever. I know that once you bite into our one-carb tortillas, you won’t go back!”
Mr. Tortilla has grown from a small, family-run business into an internationally bestselling brand due to its innovative recipes and healthy ingredients. Other major retailers that now sell Mr. Tortilla products include Walmart. However, the brand’s mission isn’t over yet. Anthony and Ronald Alcazar, the brothers at the helm of Mr. Tortilla, have big plans to place Mr. Tortilla's products in a range of food chains, as well as continue to launch new products along the way.
Ronald added: “It’s a dream come true to see Mr. Tortilla products stocked by major outlets such as Amazon Fresh. This brand started with two brothers exploring recipes in their kitchen and has grown into a household name that’s bought by people all over the world. It’s a testament to the belief that anything is possible with God’s help.”
It’s clear that Mr. Tortilla’s sales model — which targets consumers, as well as distributors, wholesalers, and restaurants — has helped to boost awareness about the brand’s healthy products. Aside from their successful business strategy, the Alcazar family also quickly recognized the power of social media and amazed over 105,000 Instagram followers on its verified page. Speaking opportunities, such as at last year’s CEO Summit of the Americas also allowed Anthony Alcazar to share his experiences of how digital tools have helped him achieve business success.
About Mr. Tortilla
Late one night in Los Angeles, after grabbing tacos, Anthony and Ronald Alcazar came up with the idea to make tacos healthier. They realized there was no affordable - yet delicious - artisanal tortilla out there. Mass-produced tortillas didn’t taste like the ones they remembered from their childhood, and they definitely weren’t healthy. So why not fill that need?
That night was the beginning of Mr. Tortilla, a business built on the idea that everyone deserves healthy, delicious guilt-free tortillas. They set out to accomplish this goal as recent UCLA graduates.
After many years of development, the Alcazar brothers created the world’s first 1 carb, 15 calorie taco tortilla. They took everything into consideration when making this tortilla, such as size, the perfect flavor, and the right amount of ingredients to create both a filling and delicious product. The company’s low-carb tortillas became a hit staple in the low-carb/keto community and are now #1 best-seller on Amazon.
Aside from creating products that cater to a variety of different diets, Anthony and Ronald donate 10% of their net profits to charities and 10% to employee profit-sharing. They also employ adults with Special needs.