Ada

Toronto,  ON 
Canada
https://www.ada.cx/
  • Booth: 6461

Ada is the leading technology provider of Automated Brand Interactions, empowering the world's fastest growing companies, like Meta, Verizon and Square, with best-in-class solutions that deliver digital-first, omni-channel experiences at scale. Fueling interactions between brands and the people who love them—prospective and loyal customers, stakeholders and employees—Ada transforms reactive CX models into proactive, tailored profit generators that span the entire customer journey.

For more information, visit www.ada.cx.


 Press Releases

  • Industry veterans Diego Lomanto and Ruby White join to accelerate Ada's go-to-market strategy and people and culture initiatives 

    TORONTONov. 30, 2022 /PRNewswire/ -- Ada, the customer-focused conversational AI leader, today announced the addition of Diego Lomanto as chief marketing officer and Ruby White as vice president of people to the Canadian unicorn's growing executive team.

    Diego Lomanto, Ada's new CMO, has more than 20 years of experience leading marketing and product teams in technology businesses ranging from startups to public companies. Most recently, Lomanto was the vice president of product marketing and industry marketing for UiPath. He joined UiPath during their Series B at $50M in ARR, guiding the company to $1B+ in revenue and an IPO. Prior to UiPath, he was the vice president of product strategy for Verint Systems where he led the strategy and development of products with over $200M in revenue. In addition, he has built marketing organizations as CMO of Talent Inc, and vice president of marketing for Work Market, which was acquired by ADP.

    "Having spent most of my career focused on the contact center and automation industries, I'm excited to bring these experiences together to develop the framework for positioning, awareness, and demand generation for Ada's powerfully simple platform and solutions," said Diego Lomanto. "Customer experience has become a pivotal differentiator for brands and AI-powered automation gives enterprises a gateway to digital transformation as they navigate a market rife with uncertainty and opportunity."

    Joining Ada as vice president of people, Ruby White brings over two decades of talent management and diversity, equity and inclusion experience to the team, having worked with brands like Wyze, EagleView and Napster. At Ada, she will continue to leverage her knowledge of growing diverse, high-performing teams to help Ada further its mission and IPO-readiness.

    "The key to an organization's success is not just its people, but its underlying mission and beliefs, which is exactly what drew me to Ada," said Ruby White. "The last few years have taught all of us how small the world truly is and how important it is to connect deeply with one another. Ada's focus on its employees and creating the best possible digital-first experience is nothing short of admirable and I'm thrilled to take part in cultivating a company culture where top talent is empowered to do their best work."

    "I'm thrilled to welcome Diego and Ruby and excited about the leadership they bring to Ada," said co-founder and CEO Mike Murchison. "Building on a culture where people are excited to work and communicating what our customers love about Ada will be key to our continued success."

    In addition to Ada's newly extended executive team, the company was recently recognized at Goldman Sachs' Builders and Innovators Summit and as a LinkedIn 2022 Top Startup. Goldman Sachs recognized Murchison as one of the Most Exceptional Entrepreneurs of 2022, while the 5th annual LinkedIn Top Startups list included Ada as one of the 15 Canadian companies rising to the challenges of the moment and continuing to innovate and gain attention. Earlier this month, Ada also received recognition as part of the 2022 Deloitte Canada Technology Fast 50™ awards program for its rapid revenue growth, entrepreneurial spirit, and bold innovation.

    To learn more about Ada or find open roles, visit www.ada.cx

    About Ada    

    Ada empowers companies to treat every customer like a VIP. Built for customer support leaders, Ada's powerfully simple conversational AI platform helps the world's most innovative enterprises scale and transform their customer experiences through automation. Since 2016, Ada has powered more than 4 billion automated interactions for brands like Zoom, Meta, Verizon, AirAsia, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

  • The conversational AI platform provider has been recognized by Deloitte Technology Fast 50™ for the second year in a row

    TORONTONov. 16, 2022 /CNW/ -- Ada, the people-powered conversational AI leader, today received recognition as part of the 2022 Deloitte Technology Fast 50™ awards program for its rapid revenue growth, entrepreneurial spirit, and bold innovation.

    Celebrating its 25th anniversary, the program recognizes Canada's 50 fastest-growing technology companies based on the highest revenue-growth percentage over the past four years. Deloitte's Technology Fast 50 program winners consist of public and private companies in the technology sector that are transforming the industry. The program runs alongside the broader Deloitte North American Technology Fast 500™, with winners automatically eligible for this elite ranking.

    Ada's Co-Founder and CEO Mike Murchison credits the company's powerfully simple conversational AI  platform with saving 25.3 million hours of customer support workers' time by automating more than 4.7 billion interactions since Ada was founded.

    "We're thrilled to be a part of Deloitte's Fast 50 list for the second year in a row alongside some of the world's most innovative companies," said Murchison. "Moving into 2023, we're looking forward to continuing our substantial growth by empowering even more customer experience leaders to harness the power of automation and deliver VIP experiences to everyone they interact with." 

    "It's inspiring how this year's exceptional cohort of Technology Fast 50 winners have delivered outstanding revenue growth even in the face of prevailing uncertainties in the economy and marketplace," commented Anders McKenzie, partner and national leader for the Technology Fast 50 program at Deloitte Canada. "Fueled by exemplary innovation, creativity, resilience, adaptability, along with superior business leadership, these companies are paving the way as catalysts in their respective sectors and delivering growth and value to the Canadian economy both at home and beyond."

    To qualify for the Deloitte Technology Fast 50 ranking, companies must have been in business for at least four years, have revenues of at least $5 million, be headquartered in Canada, own proprietary technology, conduct research, and development activities in Canada and invest a minimum of five percent of gross revenues in R&D.

    To learn more about Ada, visit www.ada.cx

    About the Deloitte Technology Fast 50™ program

    The Deloitte Technology Fast 50 program is Canada's pre-eminent technology awards program. Celebrating its 25th anniversary, the program recognizes business growth, innovation, and entrepreneurship in four distinct categories: Technology Fast 50 ranking, Enterprise Fast 15, Clean Technology, and Companies-to-Watch. The program also recognizes companies within the North American Technology Fast 500 ranking, identifying thriving technology companies in the United States and Canada. The 2022 program sponsors include Deloitte, RBCx, Osler, EDC, CBRE, Vector Institute, Council of Canadian Innovators (CCI), Clarity Recruitment, Lafond, and TMX. For further information, visit www.fast50.ca.

    About Ada                            

    Ada empowers companies to treat every customer like a VIP. Built for customer support leaders, Ada's powerfully simple conversational AI platform helps the world's fastest-growing enterprises scale and transform their customer experience through automation. Since 2016, Ada has powered more than 4 billion automated interactions for brands like Zoom, Meta, Verizon, AirAsia, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx.

    Contact:
    5W for Ada
    ada@5wpr.com