Cambridge Retail Advisors Welcomes Ken Belanger as Vice President Sales
Retail systems veteran will be a familiar presence at NRF
Cambridge Retail Advisors is pleased to announce the appointment of Ken Belanger as Vice President Sales. Ken joins the CRA sales team alongside sales directors Regan Pasko and Sue Olsen and brings over 20 years of relevant industry experience in enterprise sales, account management, strategic alliances, and partner program management.
“When Ken was with us at Boston Retail Partners,” said Ken Morris, Managing Partner at CRA, “he helped connect our clients with resources across initiatives ranging from omnichannel commerce, digital transformation, inventory optimization to direct-to-consumer and improved customer engagement and loyalty.” Morris added that the timing was perfect for Belanger to join CRA as it launches exciting new partnerships with solutions providers at NRF (Booth 6551).
"I’m extremely excited to join the team at Cambridge Retail Advisors,” said Belanger. “The leadership is truly the strongest in the retail systems consulting world, and I couldn’t ask for better teammates than Regan Pasko and Sue Olsen. CRA has the strongest reputation possible in this industry, and I look forward to working with the team to continue connecting top retailers to the expertise and solutions they’ll need to succeed.”
Before joining Cambridge Retail Advisors, Belanger held leadership roles at Theatro, 4R Systems, as well as at Boston Retail Partners. At Theatro, he led software solution sales efforts within retail and e-commerce brands, focusing on improving store operational efficiency and bottom-line profitability, At 4R Systems, his focus was on enterprise sales in inventory optimization and demand planning solutions. Belanger also spent many years with leading retail software companies Mi9, Aptos and Blue Yonder.
"We are thrilled to have Ken join us again,” said Marty Whitmore, Managing Partner at CRA. “Clients love working with him, and he always sees the big picture when it comes to what will help them thrive in this everchanging omnichannel environment.”
About Cambridge Retail Advisors (CRA)
CRA is an innovative and independent retail and restaurant consulting firm dedicated to providing superior service and enduring value to its clients. Using decades of industry-specific expertise, CRA provides strategy, selection, integration, implementation, and support—helping retailers utilize today’s technology to streamline operations, improve profitability, and elevate employee and customer experiences. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients achieve their maximum business potential.
CRA has recently added Vestico and Dialogica to its portfolio of leading-edge business partners and will be introducing their solutions at NRF 2023 in CRA’s Booth 6551. Vestico solves fit, returns, and inclusivity challenges in fashion and beauty, while Dialogica uses in-store sensors and analytics to improve merchandising and conversions. Also at NRF, retailers can learn about CRA’s Quality Assurance as a Service (QAaaS) which cuts implementation time while improving results.
CRA’s consulting services include:
- Loss Prevention
- Order Management
- Supply Chain
- Business Process Optimization
- Point of Sale (POS)
- Mobile POS
- Store Systems and Operations
- Computer Vision (CV) and Analytics
- Payment Security
- Customer Experience and Engagement
- Unified Commerce
- Micro-fulfillment (MFC)
- Business Intelligence
- Private Equity
For more information about CRA or to connect with any of CRA’s industry experts for story development or insights, please contact:
Cambridge Retail Advisors
Cambridge Retail Advisors