Cambridge Retail Advisors

Wilmington,  DE 
United States
http://www.cambridgeretailadvisors.com
  • Booth: 6551

With decades of retail-specific expertise, Cambridge Retail Advisors (CRA) provides world-class strategy, selection, integration, implementation, and support. CRA helps retailers utilize today’s best tech to improve operations, boost  profits, and elevate the employee and customer experience. CRA offers QA as a Service (QAaaS) to cut implementation time by up to 25% for retailers and solutions vendors. QAaaS reduces pilot and rollout issues.

Meet Vestico and Dialogica, two of CRA's premier partners with game-changing innovations:

Vestico: Reduce returns by up to 17% and increase conversions by up to 45%. Vestico's AI-driven, hyper-personalized solution makes fashion eCommerce inclusive and social-powered through a UGC size-and-fit solution.

Dialogica: Use in-store video analytics to capture shopper behavior in the aisles at the moment of truth. Dashboards point to better merchandising and conversions.

Visit CRA and try out Vestico and Dialogica at Booth 6551 (near SONY on the 3rd floor).


 Press Releases

  • Vestico will be giving live demos of its FashionTech and BeautyTech solutions at NRF in Booth 6551 with Cambridge Retail Advisors (CRA).

    Vestico is an innovative platform that helps online fashion and beauty retailers increase conversions and reduce returns through AI-driven, personalized, user-generated content. With Vestico, shoppers can see how products will look and fit on people just like them, which increases purchase confidence (and conversion rates) and helps them feel more connected to the brand. Call it inclusivity. It's good for shoppers and for business.

    Vestico also addresses size and fit issues in fashion and color/shade selection in beauty, reducing returns dramatically—which goes straight to the bottom line.

    If you're with a fashion or beauty brand and at NRF, don't miss your chance to get a live demo of Vestico for beauty and/or fashion. (And, by the way, pet brands are next!)

    Cambridge Retail Advisors is Vestico's exclusive business and implementation partner in the U.S. and Canada.

  • Cambridge Retail Advisors Welcomes Ken Belanger as Vice President Sales

    Retail systems veteran will be a familiar presence at NRF

    Cambridge Retail Advisors is pleased to announce the appointment of Ken Belanger as Vice President Sales. Ken joins the CRA sales team alongside sales directors Regan Pasko and Sue Olsen and brings over 20 years of relevant industry experience in enterprise sales, account management, strategic alliances, and partner program management.

    “When Ken was with us at Boston Retail Partners,” said Ken Morris, Managing Partner at CRA, “he helped connect our clients with resources across initiatives ranging from omnichannel commerce, digital transformation, inventory optimization to direct-to-consumer and improved customer engagement and loyalty.” Morris added that the timing was perfect for Belanger to join CRA as it launches exciting new partnerships with solutions providers at NRF (Booth 6551).

    "I’m extremely excited to join the team at Cambridge Retail Advisors,” said Belanger. “The leadership is truly the strongest in the retail systems consulting world, and I couldn’t ask for better teammates than Regan Pasko and Sue Olsen. CRA has the strongest reputation possible in this industry, and I look forward to working with the team to continue connecting top retailers to the expertise and solutions they’ll need to succeed.”

    Before joining Cambridge Retail Advisors, Belanger held leadership roles at Theatro, 4R Systems, as well as at Boston Retail Partners. At Theatro, he led software solution sales efforts within retail and e-commerce brands, focusing on improving store operational efficiency and bottom-line profitability, At 4R Systems, his focus was on enterprise sales in inventory optimization and demand planning solutions.  Belanger also spent many years with leading retail software companies Mi9, Aptos and Blue Yonder.     


    "We are thrilled to have Ken join us again,” said Marty Whitmore, Managing Partner at CRA. “Clients love working with him, and he always sees the big picture when it comes to what will help them thrive in this everchanging omnichannel environment.”

    About Cambridge Retail Advisors (CRA)

    CRA is an innovative and independent retail and restaurant consulting firm dedicated to providing superior service and enduring value to its clients. Using decades of industry-specific expertise, CRA provides strategy, selection, integration, implementation, and support—helping retailers utilize today’s technology to streamline operations, improve profitability, and elevate employee and customer experiences. The firm’s unique combination of industry focus, knowledge-based approach, and rapid, end-to-end solution deployment helps clients achieve their maximum business potential.

    CRA has recently added Vestico and Dialogica to its portfolio of leading-edge business partners and will be introducing their solutions at NRF 2023 in CRA’s Booth 6551. Vestico solves fit, returns, and inclusivity challenges in fashion and beauty, while Dialogica uses in-store sensors and analytics to improve merchandising and conversions. Also at NRF, retailers can learn about CRA’s Quality Assurance as a Service (QAaaS) which cuts implementation time while improving results.

    CRA’s consulting services include:

    • Strategy
    • Selection
    • Integration
    • Implementation
    • Support
    • Loss Prevention
    • Order Management
    • Supply Chain
    • Business Process Optimization
    • Point of Sale (POS)
    • Mobile POS
    • Store Systems and Operations
    • Computer Vision (CV) and Analytics
    • Payment Security
    • CRM
    • RFID
    • Customer Experience and Engagement
    • eCommerce
    • Unified Commerce
    • Micro-fulfillment (MFC)
    • Business Intelligence
    • Private Equity 

    Contacts:

    For more information about CRA or to connect with any of CRA’s industry experts for story development or insights, please contact:

    Eric Moody

    VP Marketing

    Cambridge Retail Advisors

    emoody@cambridgeretailadvisors.com

    207.303.9905

    or

    Nicole Consigli

    Marketing Specialist

    Cambridge Retail Advisors

    nconsigli@cambridgeretailadvisors.com

    774.571.5809


 Products

  • QAaaS (Quality Assurance as a Service)
    CRA's Quality Assurance as a Service (QAaaS) eliminates common QA bottlenecks leading to 25% faster delivery and dramatically fewer issues. Full-service, multi-method testing ensures seamless collaboration from business requirements to go-live....

  • QAaaS

    Quality Assurance as a Service (QAaaS) eliminates common QA bottlenecks leading to 25% faster delivery and dramatically fewer issues. CRA has created over 2,500 test cases to validate a comprehensive portfolio of retail features and functions. Full-service, multi-method testing ensures seamless collaboration from business requirements to go-live. Includes Dashboard with daily and weekly status, plus trouble ticket status. 

    Requirements Discovery:

    • Develop, review and document standard and custom business requirements

    Test Case Modifications:

    • Map business and user requirements to CRA Test Case Portfolio

    • Define additional testing requirements: payment, integration, hardware, etc.

    Multiple Testing Rounds:

    • Waterfall: includes at least one round of end-to-end testing per project and at least one round of regression testing per release

    • Agile: test cases executed against business cases defined by the sprint

    Issues Management:

    • Open, manage, and close testing issues

    • Conduct testing review meetings with vendor and client

    Project Needs?

    Let's talk about what you need to succeed and if QAaaS is a good fit for you!

  • Vestico FashionTech and BeautyTech
    Vestico helps online fashion and beauty retailers increase conversions, reduce returns, and personalize experiences through AI and user-generated content. Shoppers can see how products look and fit on people like them, increasing engagement and sales....

  • Vestico is an innovative platform that helps online fashion and beauty retailers increase conversions and reduce returns through AI-driven, personalized, user-generated content. With Vestico, shoppers can see how products will look and fit on people just like them, which increases purchase confidence (and conversion rates) and helps them feel more connected to the brand. Call it inclusivity. It's good for shoppers and for business.

    Vestico also addresses size and fit issues in fashion and color/shade selection in beauty, reducing returns dramatically—which goes straight to the bottom line.

    If you're with a fashion or beauty brand and at NRF, don't miss your chance to get a live demo of Vestico for beauty and/or fashion. (And, by the way, pet brands are next!)

    Cambridge Retail Advisors is Vestico's exclusive business and implementation partner in the U.S. and Canada.

  • Dialogica - In-store Shopper Behavior & Analytics
    Dialogica: the ultimate system for gain deeper insights into customer behavior and actions. With Dialogica, retailers can improve conversions and merchandising decisions, boost planogram value, and gain CPG display insights. Non-invasive data collection....

  • Introducing Dialogica - the ultimate solution for retailers looking to gain a deeper understanding of customer behavior and preferences. Our Anonymous Video Analytics technology allows for non-invasive data collection in real-time, without the need for customers to opt-in or provide personal information. With Dialogica, retailers can measure and map shopper interactions, understand traffic counts and flow, track the shopper journey, analyze planogram effectiveness, gain CPG display insights, and analyze sales data.

    Our solution is equipment-agnostic, easy to install and maintain, and is privacy compliant with no image or video retention. Dialogica has a proven track record of success with leading retailers and our real-time data analysis and customizable reporting make it easy to gain insights and make improvements.

    Don't miss out on this opportunity to see how Dialogica can help your business succeed. Visit us at the Cambridge Retail Advisors booth at NRF Booth 6551 and schedule an appointment to learn more.