For the Holidays, Bloomingdale's Introduces First-of-its-Kind Multi-Brand Virtual Shopping Experience, Designed by Emperia
The Virtual Store Features CHANEL, Ralph Lauren, and Nespresso and Includes a Luxury Beauty/Spa Room, Party Room, and Gifting Experience
New York, NY, Nov. 21, 2022 — Emperia, the leading virtual reality technology developer for the retail and fashion sectors, announces today that for the holidays Bloomingdale’s will introduce a first-of-its-kind multi-brand virtual shopping experience, developed by Emperia. The virtual experience features unique spaces for CHANEL, Ralph Lauren, and Nespresso, in addition to holiday exclusives that include a luxury beauty/spa room, party room, and gifting experience.
The multi-brand store brings together multiple brands in a way that allows for each brand to communicate its own brand “story” while combining them all together in one cohesive experience. Users can transition between brands through an elevator located in the store. The Bloomingdale’s virtual store houses the first-ever virtual CHANEL store, located on the moon. The Ralph Lauren store provides a magical holiday forest experience that leads shoppers to a cozy ski chalet and the Nespresso virtual store brings users to a Parisian cafe, where users are embraced by the winter holiday spirit.
“Our goal is to provide a unique experience to users that communicates the brands’ narrative while infusing it with the Bloomingdale’s flair ,” said Frank Berman, EVP, Chief Marketing Officer, Bloomingdale’s. “Emperia once again provided a creative touch that connects a variety of brands through one seamless experience.”
This holiday season, virtual stores will be a key component in brands’ e-commerce and marketing strategy, becoming an extension of retailers’ physical stores and aligning with their holiday campaigns. Technology will allow retailers to measure product engagement, demographics, stock demand and layout effectiveness, all in real-time, and based on data insights.
“Emperia believes that the multi-brand virtual experience will become the new department store of the future,” says Olga Dogadkina, co-founder & CEO of Emperia. “The virtual environment provides endless opportunities for brand creativity, design, and user engagement, breaking barriers of accessibility and physical space limitations - providing a new technology playground for retailers.”
To shop at Bloomingdale's virtual store, visit www.bloomingdales.com.
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's stores and 20 Bloomingdale's The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer is celebrating its 150th anniversary this year. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visitwww.bloomingdales.com
Emperia develops virtual stores for the retail, fashion and art sectors, providing a realistic virtual experience to consumers, one that communicates a brand narrative that is tailored for the unique environment of the virtual world. Virtual stores can be extended into the metaverse, further providing brands and their customers with branding cohesion and a seamless transition, from physical to virtual. Emperia’s selected clients include leading brands such as Dior, Burberry, Christie’s, Getty Images and others.
London and New York-based, Emperia is the winner of the Plug and Play Brand & Retail Start-up Award and is a British Fashion Council Patron.