First Insight

Warrendale,  PA 
United States
http://www.firstinsight.com

• Booth: 5251, MR5283

First Insight offers the only software platform that is built for retailers to incorporate the Voice of the Customer into the design, pricing, planning and marketing of products and services.

Through the use of online consumer management tools, the First Insight platform gathers real-time consumer data and applies predictive analytic models to create actionable insights to power decisions which drive measurable value. Customers include some of the world’s leading vertically integrated brands, sporting goods companies, department stores, consumer products companies, mass merchant retailers and wholesalers.

For further information, please visit www.firstinsight.com.

 Press Releases

• First Insight Launches New Price Optimization Software (Jan 13, 2023)

  First Insight launches new Price Optimization Software

  New software provides an immediate competitive advantage to retailers and brands grappling with 2023’s challenging economic environment

  Pittsburgh, PA—January 15, 2023—First Insight announced today that it has launched new price optimization software that will support retailers and brands with one of greatest challenges they face in today’s economic environment.  In a recent report, First Insight and WWD found that 40% of retail executives revealed that, in the face of ongoing business challenges, pricing was the one area within their control.  Pricing far outweighed other critical business priorities including inventory investment; inventory and supply chain logistics; customer retention and acquisition; store operations and labor; and last mile logistics.  Furthermore, 60% of retail executives believe that Voice of Customer and analytics software like First Insight’s ground -breaking Price Optimization Solution is important or very important to their businesses.

  First Insight’s Price Optimization Software is unique in its unlocking of the power of Voice of Customer data and offers retailers and brands the data they need to determine optimal opening price, promotional pricing and markdown price points for products while also gathering specific product feedback from your customers.

  “Getting pricing right can make or break a month, a season, a business or a career and protecting margins is one of retailers’ top priorities for 2023” said Greg Petro, CEO, First Insight. “One factor that the C-Suite ultimately can control even after all decisions have been made is price. The more an executive understands how product sales change with price for their company; the more power they have in controlling their own outcome.”

  First Insight’s price optimization software allows retailers and brands to effectively determine price points for products in real time through an easy to use, intuitive interface.  The software is a cloud-based, SaaS solution that can be used immediately to drive position impact to a company’s sales and gross margin. The solution allows businesses to mitigate unknown or unforeseen risks such as supply chain disruptions and rampant inflation. With powerful and proven analytics, First Insight’s price optimization solution supports retailers with data to help them land on ideal pricing and remain competitive throughout the entire product lifecycle including liquidation.

   Read the full report, The Inflation Disconnect Between Retail Executives and  Consumers, here. 

  For a deeper dive into First Insight’s new price optimization software and its benefits, download First Insight’s ebook, The Ultimate Guide to Price Optimization, here.

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  About First Insight

  First Insight, the world leader in Next-Gen Experience Management (XM) for Retail, is transforming how companies make better decisions. Customers include some of the world’s leading retailers, vertically integrated brands, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

  Media Contact:

  Berns Communications Group

  Michael McMullan

  mmcmullan@bcg-pr.com

• First Insight Expands Next-Gen XM Platform for Retailers: Releases New Customer Engagement Solution, “Ask and Answer” (Jan 15, 2023)

  First Insight’s newest customer engagement addition “Ask & Answer” joins “Pick & Price” and “Rate & Rank” in creating the world’s leading customer engagement platform for Retail, InsightSUITE. Ask & Answer allows designers, merchants, and marketers greater survey flexibility to understand better their target consumers.

  Pittsburgh, PA—January 16, 2023—First Insight announced today that it has launched Ask & Answer to further expand its InsightSUITE’s Pick & Price and Rate & Rank customer engagement capabilities. Ask & Answer adds advanced capabilities for InsightSUITE customers with a quick and easy way to understand better their target marketplace. Whether trying to identify new opportunities in a fast-changing market; the best go-to-market strategy; or ways to improve products with the target audience, InsightSUITE now completely enables executives to make sound, data driven decisions. Unlike traditional market research survey tools or XM platforms that require time-consuming cross-department resource coordination, InsightSUITE provides proven results and market research information in 24 – 48 hours at a fraction of the cost.

  “Ask & Answer adds a tremendous amount of power to InsightSUITE’s proven success with retailers, brands, and manufacturers across the globe,” said Greg Petro, CEO, First Insight. “By better engaging, listening and understanding what customers value, the products they want to buy and the messaging that resonates decision-makers now have the building blocks for their success. The businesses that truly connect with their customers to understand are the ones that will always win, even during challenging economic times. First Insight provides a competitive advantage today.”

  iCX is the digital engagement component in the InsightSUITE platform that allows users to engage prospects, customers and employees via a simple and immersive cloud-based user experience. The platform gathers feedback, sentiment ratings, valuations, and even open comments. Furthermore, enterprises can customize the engagement with their own branding, incentives, and links all within one integrated platform in a simple to use platform.

  First Insight continues to lead through innovation and investments to allow retailers and brands to listen to the customer and win through better data.

   

  About First Insight

  First Insight, the world leader in Next-Gen Experience Management (XM) for Retail, is transforming how companies make better decisions. Customers include some of the world’s leading retailers, vertically integrated brands, department stores, consumer products companies, mass merchant retailers and wholesalers. For further information, please visit www.firstinsight.com.

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