Fluent Commerce

The Rocks,  New South Wales 
  • Booth: 6345

Are you overselling and canceling orders? Frustrating your customers? Paying for ads that lead to out of stock products? Losing sales because you are underselling? Getting too many order status support calls? Sounds like you're struggling with accurate, near real-time inventory availability. Sound familiar?


Like many retailers, you've probably extended your commerce platform and ERP to fix this issue. But it's just not working.


To keep up with today's omnichannel demand, top retailers like ALDO, Breitling, JD Sports, L'Oreal, Prada and LVMH know they need a distributed order management system to provide accurate inventory availability to all sales channels. Why? So they can reduce overselling, underselling, canceled orders and lost sales. Deliver faster—for less. And get the digital agility their business needs to thrive.


That’s why they selected Fluent Order Management from Fluent Commerce. It’s the flexible, scalable distributed order management platform designed for market leaders, like you. Start improving your CX today. Learn more at fluentcommerce.com

 Press Releases

  • New York: January 12, 2023: Global software company Fluent Commerce today announces general availability of their powerful data tool - ‘Fluent Big Inventory’.


    As confirmed by the recent study by Incisiv, retailers still named getting accurate inventory visibility as the biggest challenge to managing their commerce operations. Overselling, in particular, remains one of the biggest resulting problems. This key requirement for most retailers and brands remains unresolved, while the negative impact of not having accurate inventory in real-time has significantly increased. 


    Existing systems prevent many from getting accurate real-time inventory across all channels. ERPs were not built to be inventory hubs. Out-of-date, unreliable data is the result. The alternative of building a custom application is expensive, time-consuming and requires ongoing maintenance and enhancement as new uses of inventory data emerge. Modern omnichannel retail requirements severely challenge this approach. Providing inaccurate stock information to staff and customers results in overselling and canceling orders, or underselling and losing revenue. Both of these experiences leave unsatisfied customers, and 64% of customers say they’ll jump ship to a competitor after a poor experience.


    Fluent Big Inventory solves these problems. Using machine learning technology to intelligently process multi-source inventory data at unparalleled scale creates the ability to act as an inventory hub, providing real-time inventory feeds to enhance other operational systems (e.g. order management, commerce, search/merchandising, personalization, recommendations, display ads, demand forecasting).  Results from early adopting Fluent Commerce customers show an over 50% reduction in oversell whilst reducing operational costs.


    CEO Graham Jackson says “Fluent Big Inventory makes all dependent systems more efficient by providing access to accurate, real-time inventory data showing what’s available to sell across all inventory locations at a speed and scale never seen before. Where retailers used to be able to make tens of millions of inventory updates a day, they can now make hundreds of millions - hitting the oversell/undersell problem squarely on the nose.”


    “In the world of inventory, overnight batch jobs don’t work. The issue is that not all systems were designed to share data at the speed required by modern commerce,“ says Agnes Schliebitz-Ponthus, Senior Vice President, Product, Fluent Commerce. “Unlike traditional data transformation tools that merely convert data from one structure to another, Fluent Big Inventory was designed to ingest disparate inventory data at scale, from file-based through to live event streaming, and to continually learn how to optimize the processing and distribution of the resulting data sets.

    Fluent Commerce’s Order Management System, ‘Fluent Order Management’ is used by leading global retailers around the world including JD Sports, L’Oréal, Aldo Group, Prada, LVMH and Dulux.


    For further details, please contact Veronika Birnkammer, Global Head of PR, veronika.birnkammer@fluentcommerce.com



    About Fluent Commerce
    Fluent Commerce is a global software company focused on distributed order management for commerce. Both B2C and B2B organizations rely on their cloud native, highly flexible and fully scalable distributed order management platform to transform fulfillment complexity into a competitive advantage. Fluent Order Management provides accurate and near real-time inventory availability across multiple locations, order orchestration, fulfillment optimization fulfillment location management, in-store pick and pack, customer service, and reporting. This enables retailers, brands, and B2B organizations to fulfill orders profitably while delivering the best customer experience possible.

    Fluent Commerce works with organizations such as JD Sports, L’Oréal, Aldo Group, Prada, LVMH and Dulux. For more information visit https://fluentcommerce.com