Frogmi, Inc.

Newark,  DE 
United States
  • Booth: 6859

The new generation of in-store task management solutions

Frogmi® is a cloud-based in-store execution solution.
Its mobile application provides tools to store personnel to optimize daily activities, improve compliance with operational standards, increase sales, and reduce operating costs.

Learn more at

 Press Releases

  • 7-Eleven Mexico is part of the world’s largest chain of convenience stores, with more than 1800 stores in Mexico, 46 years of experience in the market and over one million customers daily.

    In its constant search for new technologies and operational development, 7-Eleven found in Frogmi a strategic partner aligned with its values of innovation and continuous improvement to support them in improving the operational management of its 1800 stores.

    One of the main challenges was to go beyond visualization. With Frogmi, 7-Eleven will manage tasks and automate corrective actions, obtaining real-time traceability of processes and ensuring compliance with SLAs.

    ” My experience with the platform has been excellent in each solution. With it, we have improved the management model of our supervisors and regional managers nationwide. It helps us visualize our opportunity areas effectively and correct them to maintain flawless execution in our convenience stores. As for the Frogmi team, the service is incomparable, and we have made great teamwork to complete the projects on time.” Ricardo Ramirez – Field Manager, Process Simplification and Counterpart at 7-Eleven.

    On the other hand, 7-Eleven saw unique value in Frogmi’s Customer Success team, who have expertise in the retail world, and deliver advice and constant accompaniment to the team, giving “unparalleled service,” as described by Ricardo Ramirez – Field Manager, Process Simplification and Counterpart at 7-Eleven.

    “The operation is very happy and convinced with Frogmi®. In terms of support service, everything is excellent. There is a great understanding between supplier-customer.” Juan Gilberto – Process Simplification Manager at 7-Eleven.

    On behalf of the entire company, we welcome 7-Eleven Mexico, a brand that is part of Iconn, a holding company with more than 99 years in the retail industry in Mexico. We are thrilled to take on this new challenge and the opportunity to support 7-Eleven in its growth and continuous improvement path.

    “As Customer Success team, we understand this project as a challenge that seeks to enhance and improve our client’s processes, committing ourselves to work together to achieve the objectives set and achieve measurable results. The commitment, constant support, and teamwork with the different business areas are fundamental”. Laura Gutierrez – Customer Success at Frogmi

  • Crystal is a Colombian company that markets apparel and fashion brands. With nearly ninety years of experience in the market, it has more than 250 stores in Colombia. Its also present in 13 other Latin American countries through its brands Gef, Punto Blanco, Baby Fresh, Galax, and Casino, and 6 high-performance manufacturing plants.

    Motivated by its focus on constant innovation, Crystal was looking for a technological partner that would allow it to digitize its operational processes and unify the communication channel with the stores. It finally selected Frogmi, mainly motivated by its ability to go beyond the tasks’ standardization. Through StoreBeat, Crystal will have its processes step-by-step in the mobile application, and automatic corrective tasks will be automatically triggered in case of operation non-conformities.

    “We needed to take the next step in the work methodology established in our stores to facilitate the team’s communication with the support areas, streamline processes and improve execution. The solutions provided by Frogmi will allow us to achieve this. We are very pleased to be able to establish this business relationship that allows us to continue moving forward to achieve our goals.” – Deiby Valencia – Retail Operations Manager at Crystal.

    Now, communication to and from stores is done through Frogmi, centralizing information and facilitating the stores’ day-to-day operations. In addition, Stores, Area Managers, and Central Offices gained complete traceability and can oversee results in real-time thanks to processes standardization and automatic data consolidation.

    “The Customer Success team has always been available, providing timely answers and solutions. We have worked together to structure all the critical issues before launching the application to the stores, always thinking about making their work easier and their operation more efficient. Thanks to their experience with different Retailers, they have guided us to review and question some of our processes, checklists, and tasks, making them genuinely value-adding and aiming to obtain better in-store results, according to our needs.” – Sara Giraldo Trujillo – Head of Retail Communications at Crystal.

    We welcome you to Crystal! We are confident that we will achieve excellent results together, streamlining communication and store operations.

    “Crystal is a client with impressive potential. We have high expectations, given the nature of their business, the ample opportunities to use the platform, and the incredible team commitment. It has been a pleasure to share and work together. I am confident that we will meet the goals we set out when we started this project” – Esteban Cea – Customer Success Manager Senior at Frogmi.

  • "Frogmi® has been a revolutionary solution for us. At Niu Foods, we want to differentiate ourselves in after-sales. This tool allows us to provide an almost real-time response to our customers, always maintaining traceability and accurate information." - Agustín Dikenstein, Deputy Operations Manager at Niu Foods.

    About Niu Foods

    Niu Foods is a holding company passionate about flavors, delivering its restaurant services through its Niu Sushi locations since 2009. Since then, they have created 4 new restaurant lines: Guacamole, KaoThai, Pollo Taquilla, and Luigi's. Today, Niu Foods has 50+ locations and more than 1,600 employees. Their plans include opening more restaurants during 2022-23 and achieving an international presence in Latin America.

    Challenge & Objetives

    Committed to delivering the highest quality products and service, Niu Foods took on the challenge of improving its customer service and claims management process.

    One of the main challenges was to unify customer communication channels effectively. Niu Food used a manual process of collecting, consolidating, and reporting complaints. This process was resource-intensive and generated bottlenecks at each stage, delaying the response to the customer.

    On the other hand, the manual process provided low complaints visibility, poor information traceability, and insufficient responsiveness to customers.

    Project objectives:

    • Optimize complaints collection, management, and follow-up.
    • Decrease times and improve the quality of response with customers.
    • Consolidate customer loyalty

    The Solution

    To address this challenge, Niu Foods identified a great opportunity by digitizing and automating processes.   

    A self-management portal was implemented on the Niu Foods website. The customer can enter and notify, through a form, any incident with their order (compliments, queries, order errors, late delivery).

    The resolution of the incident is automatically managed through predefined workflows. At the same time, the corresponding Restaurant Manager is informed in real-time of the situation. Thus, response times are shortened, enabling virtually immediate response and solution to the customer.


    The implementation was fast: it was possible to conduct the pilot, obtain feedback, build the integrations, and roll out in 50+ stores in a matter of 6 weeks.

    With Niu Foods and Frogmi® working together, customer service is digitally managed. The manual process for consolidating complaints has been eliminated, and the follow-up of each case is automatic.

    Furthermore, the traceability of each incident enables the discovery of new insights for continuous improvement, training opportunities, and sophistication of operational processes.

    Main results:                                                 

    • +60% Locations meeting NPS goal.
    • -90% resolution time for complaints and incidents.
    • >70% of customer requests are resolved in less than 2 hours.

    There is no doubt that today, more than ever, customer experience is fundamental to cultivate brand and business value. With these excellent results, Niu Foods has revolutionized its the customer service, delivering fast, accurate and consistent response to its customers.