GroupBy

Capture your audience directly from the start with the most relevant search experience that is specifically tailored to your business goals! GroupBy’s Product Discovery Platform powered by Google Cloud Retail AI provides retailers and wholesalers with access to state-of-the-art AI algorithms that have been trained on significantly more data than traditional legacy systems and leverage Google’s years of experience delivering personalized content across flagship properties such as Google Search, Google Shopping and YouTube. Advanced Machine Learning and Artificial Intelligence provide fast, accurate and high-quality search results that help improve conversion and increase customer engagement. Retailers and wholesalers can personalize results based on user interaction and ranking models while optimizing to achieve business targets across channels for clickthrough rate, conversion rates, and revenue.

Generating the most relevant and personalized product recommendations by leveraging personalization algorithms without any machine learning and AI expertise. Recommendations AI draws on Google’s experience delivering personalized content across flagship properties such as Google Search, Google Shopping and YouTube to deliver personalized recommendations that suit each customer’s tastes and preferences across all your touchpoints. Each machine learning model is created to optimize for a specific objective such as click-through rate (CTR), revenue per order, and conversion rate (CVR). Cross-sell products throughout the user journey - search or browse, product pages, add to cart, and checkout - to increase engagement with recommendations, basket size, and average order value. Further personalize the customer experience with upsell strategies that influence buyers to purchase more expensive items, upgrades or add-ons to increase the order value.

Turn product data into eCommerce revenue performance. Retailers and wholesalers can nimbly execute and expand on eCommerce strategies by implementing product attribute terms that align directly with your shopper’s search intent. Details sell products, especially when they speak the language of your customers. Our team of data experts will classify your product data by running it through our Global Taxonomy. We then streamline and customize your attributes, moulding them specifically to your business. By leveraging machine learning intelligence, and in some cases, human curation, we deliver an optimized product attribute set purposefully-built at the scale, speed and quality that retailers demand.

Curate a frictionless and personalized customer journey. Highlight products that you want to bring right to a customer’s fingertips, optimize customer search queries and boost conversions with merchant rules that adjust for search intent, and product profitability. Develop one-to-one marketing strategies and personalized promotions that are tailored to each customer, building memorable and engaging experiences that attract more shoppers, and increase customer engagement, loyalty, and conversion rates. Build and launch innovative campaigns, promotions, and A/B testing based on consumer behavior, channel, and location. Customize search and recommendations strategies for desired business objectives such as click-through rate, conversion rate, or revenue per order. Take it one step further and fine-tune what customers see through business rules, product availability, location, and much more! 

Understand your customer behavior. GroupBy tags collect data at every point on your site which is then processed and aggregated into tables and dashboards to give a visual view of your website and customer behavior. Use these dashboards to see how customers are interacting with your site and what leads to higher conversions and revenue. See aggregated results with performance indicators of your customer journeys as they search and browse, allowing you to easily identify underperforming search terms, browse paths, navigation and refinements, or recommendations.Implement insights and receive feedback on how those changes are performing. Monitor which rules and A/B tests are having a positive impact by tracking metrics such as click-through rate, conversion rate, revenue generated.