Mention Me USA, Inc.

London, 
United Kingdom
  • Booth: 4227

Mention Me empowers brands to turn customers advocates into their biggest growth driver. As well as acquiring high-quality new customers, our platform gathers rich first-party data capable of enhancing the entire martech stack and wider customer experience.

Since 2013, our unique Referral Engineering® approach has delivered more than 5.5m referrals totalling USD $1.5bn in revenue for 500 brands, including Charlotte Tilbury, Farfetch, Nutmeg, Pret a Manger and PUMA.

We make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience. This vision is supported by our fast-growing partner network, which includes Emarsys, Ometria, Klaviyo and Trustpilot.

Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.

To learn more, visit mention-me.com or find us on the SAP store.


 Press Releases

  • The customer advocacy platform will use the funding to fuel international expansion and product development

    Mention Me, the customer advocacy platform, has secured a $25m Series B round, led by Octopus Ventures. Lead investor from the prior round Eight Roads Ventures also participated.

    The London-based scale-up helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity.

    Mention Me will use the funds to support its vision to make every brand think advocacy-first by expanding into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP) and developing its product offering. This includes further development of Mention Me’s approach to applying AI and machine-learning to referral data, so brands can more effectively identify their biggest fans and optimise the wider customer experience to drive customer advocacy. 

    The platform’s unique Referral Engineering® technology has already delivered more than 4.5 million referrals totalling more than USD $1.5 billion in revenue for clients globally. Sports brand Puma, international franchise Pret a Manger, InsurTech unicorn Bought By Many, Europe’s leading online florist Bloom & Wild and international fashion retailer ASOS are among its 450-strong client base.

    The funding will also be used to grow the team following a series of senior hires. This includes Roy Robinson from Boxever as CPO to lead product development, Ash Rama, previously at Trustpilot, as VP People and Rebecca Hooley joining from private equity firm Livingbridge as CFO. 

    Andy Cockburn, CEO and Co-Founder of Mention Me said: “With third-party data disappearing, paid social delivering diminishing returns and consumers increasingly overwhelmed by endless brand advertising, our technology puts advocacy at the heart of marketing to reconnect marketers and consumers. The most successful brands are realising how this can drive growth, increasing customer acquisition and returns across the marketing activity spectrum.”

    “Our new funds will help us to transform the marketing landscape. We’ll be expanding our offering and presence to enable all businesses to harness the exponential power of their fans, inspiring every CEO and CMO to think advocacy-first.”

    Octopus Ventures Principal Uthish Ranjan, who will join Mention Me’s board, commented, “Mention Me’s pioneering approach to customer advocacy and impressive growth trajectory is creating a new strategic channel of marketing technology. We believe the team is well positioned to accelerate its growth in the changing world of marketing, and we look forward to supporting its international expansion.”

    Read more in TechCrunch

    About Mention Me

    • Founded in London in 2013 
    • Previously raised $7 million in a 2018 Series A

    Mention Me is the Referral Engineering® platform for growth-obsessed ecommerce brands. Our world-class programmes have delivered more than 4.5m referrals totalling more than $1.5bn in revenue for 450+ brands around the globe. 

    About Octopus Ventures

    For the people and ideas that will change the world, because we believe you can build a better tomorrow by investing in it. We can back you at every stage of your journey, from ideas on a page through to IPO. Each year we deploy more than £200 million across five areas where we see maximum potential for impact: health, fintech, deep tech, consumer and B2B software. With many years of experience investing in each of these areas, our team has the expertise and network to help portfolio companies scale at speed. For us, investment is about more than money. Being truly invested is about giving time, energy and focus; working with founders to give them the best chance of success, in the good times and the bad. It means a shared commitment to solving the big problems that matter. We’ve backed the likes of BoughtByMany, Cazoo, Depop, Elvie and WaveOptics, and many more. We are based in London and New York with a network of partners across the U.S and Asia.

    About Eight Roads

    Eight Roads Ventures is a global venture capital firm managing $8bn of assets across offices in the UK, China, India, Japan, and the US. Together with our associated funds, including our US sister fund F-Prime Capital, our 50-year history of investing includes partnerships with over 300 companies such as Alibaba, AppsFlyer, BlackDuck, Cazoo, Chewy, Devoted Health, Flywire, Fireblocks, Funnel.io, Gloat, Hibob, Icertis, Made.com, Neo4j, Owkin, Spendesk, Paidy, Ping Identity, Pony.ai, Toast, Wallapop, WuXi PharmaTech. 

    www.eightroads.com | @eightroadsventures

  • Leading brands including FatFace are using the technology to enhance customer journeys and drive customer acquisition and retention.

     

    London, UK. [INSERT DATE] - Customer advocacy platform Mention Me has partnered with UK AI provider Faculty to revolutionise the eCommerce space with the world’s first predictive model for customer advocacy. 

     

    This innovation empowers brands to segment and target customers based on their emotional engagement. Customers with a high propensity to refer are driven to introduce their friends, while those yet to reach this stage of advocacy are nurtured through encouraging the next best action. These actions are based on specific company goals, such as growing databases through newsletter sign-ups, or increasing repeat purchases through a discount on their next order. 

     

    By serving these enhanced customer experiences, brands can significantly increase both acquisition and retention rates, thus future-proofing their long-term growth. The Mention Me platform also gathers unique first-party referral data that brands can use to acquire their most valuable customers – advocates – and attract more like them across marketing channels, including paid social and search. 

     

    Roy Robinson, Chief Product Officer at Mention Me, comments: “I’m thrilled that, with Faculty’s support, Mention Me has launched the world’s first predictive advocacy model. Based on a decade’s worth of referral data, it empowers brands to serve highly targeted experiences across their marketing stack to turn every customer into a loyal brand fan. It’s the first step in a truly disruptive journey towards making referral a core marketing channel that provides indispensable advocacy insights.”

     

    Josh Muncke, Director of Consumer Business at Faculty, comments: “We have seen huge amounts of hype around AI in the personalised marketing space, but also a lot of hot air. Our partnership with Mention Me facilitates real-time personalisation at the customer-level for their clients, building an improved understanding of customer behaviour and driving greater customer loyalty and advocacy.”

     

    Mention Me empowers more than 450 brands including Puma, Pret a Manger, ASOS and Charlotte Tilbury to harness the exponential power of their fans. Bringing Faculty on board is part of its ambitious growth plans, backed by raising $32 million in Series B funding. 

     
    Notes to editors
     

    About Mention Me

     

    Mention Me is a customer advocacy platform that harnesses the exponential power of brand fans. To date, it has delivered more than 4.5 million referrals totalling $1.5bn in revenue for 450+ brands around the globe.

     

    Learn more about Mention Me at https://www.mention-me.com


    About Faculty

     

    Faculty is one of Europe’s leading applied artificial intelligence companies. We build, deploy and operate AI solutions to increase our customers’ performance and help them realise their full potential. We believe that AI should be safe, ethical and beneficial across society. Those principles have shaped our work with more than 350 organisations across the public and private sectors as we help them use AI to understand more deeply, make better decisions and act faster.

     

    Learn more about Faculty Frontier at www.faculty.ai/frontier 


 Products

  • Mention me
    Mention Me empowers brands to turn customers advocates into their biggest growth driver. As well as acquiring high-quality new customers, our platform gathers rich first-party data capable of enhancing the entire martech stack and customer experience....

  • Since 2013, our unique Referral Engineering® approach has delivered more than 5.5m referrals totalling USD $1.5bn in revenue for 500 brands, including Charlotte Tilbury, Farfetch, Nutmeg, Pret a Manger and PUMA.
    We make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience. This vision is supported by our fast-growing partner network, which includes Emarsys, Ometria, Klaviyo and Trustpilot.
    Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.
    To learn more, visit mention-me.com or find us on the SAP store.