Los Altos,  CA 
United States
  • Booth: 661

Archive is a technology company that builds customized resale programs for brands to take ownership of their secondhand markets. We work with brands such as The North Face, Oscar de la Renta, and Cuyana to create bespoke, innovative resale experiences that keep clothing in wear longer, while simultaneously bringing in a new revenue stream, building customer loyalty, and driving new customer acquisition. Our world-class technology and design teams offer infinite flexibility to build a unique experience tailored to each brand, and our logistics expertise allows for resale of a variety of models including peer-to-peer, in-store take-back, returns, and owned inventory. Learn more at

 Press Releases

  • The North Face Doubles Down on Resale with New Partners, Archive and Tersus Solutions


    The new partnership debuts new full-service capabilities from resale technology platform, Archive, enabling The North Face expanded commitment to circularity


    SAN FRANCISCO (May 9, 2022) - Archive (, the resale technology company that builds customized solutions for brands to incorporate secondhand into their business, today announced a partnership with The North Face to power the brand’s circular clothing and gear program, Renewed. Archive’s platform integrates with TERSUS Solutions, a cleantech and logistics company working to close the loop in textile circularity, to create the newly revamped, elevated experience.

    The North Face Renewed features a collection of clothing and gear that has been refurbished and remade. The North Face Renewed  will utilize Tersus’ proprietary waterless cleaning technology to insure every product meets the quality and performance that’s expected from The North Face with less impact on the planet. Since launching in 2018, The North Face Renewed has diverted over 200,000 pounds of textiles from landfills, and this next phase is designed to accelerate growth and achieve even greater environmental impacts.

    “Last year, The North Face announced new environmental commitments, and the prioritization of our circular business models are a big part of making these goals a reality,” said Nicholas Thomas, Senior Manager of The North Face New Business Models. “We are so excited that by partnering with Tersus Solutions and Archive we will now have access to best-in-class circular operations and technology.   Tersus’ proprietary waterless cleaning technology, refurbishment expertise and location in Denver will elevate operations, while Archive’s technology will allow us to modernize The North Face Renewed shopping experience and explore future capabilities such as peer-to-peer selling.”

    Archive worked closely with The North Face to design the new website and user experience for Renewed, ensuring a cohesive brand aesthetic, seamless user experience, and comprehensive functionality for the brand’s current and future resale needs. With Archive’s technology, The North Face now has visibility into the detailed life cycle of a Renewed item, from warehouse arrival through fulfillment, including product identification, cleaning, repairs, and site listing. This visibility ensures that each item receives appropriate attention, for example, a down jacket that needs a seam repair, hiking pants that need a new zipper, versus an item that is in like-new condition ready to be cleaned and listed or needs to be recycled and not resold. It also helps The North Face accurately price pieces for resale and better understand how their products are holding up with time, enabling a data-led feedback loop to product design.

    "I'm thrilled to announce our expanded partnership with The North Face to power Renewed. Archive's technology, combined with Tersus' logistics expertise, bring new data-driven capabilities to the program for efficiency and capacity to scale," said Emily Gittins, CEO and Co-Founder of Archive. "This partnership also debuts Archive's new full-service resale offering for brands. Our partners can now offer customers a more flexible secondhand experience, with the option of using a peer-to-peer marketplace or managed resale to buy and sell their items. This robust resale model allows brands to further their commitment to sustainability and circularity."

    Tersus Solutions will also play a critical role in powering the re-launch of Renewed. The Denver, CO based partner is leveraging Archive’s technology to enable warehouse logistics and operations, including all of the single-SKU logistics, such as waterless product cleaning, repair, refurbishment, and fulfillment. Born in 2009, TERSUS supports brands who are committed to textile circularity by offering a suite of services that have quickly become the backbone of the resale and rental industry. From the world's most advanced and proprietary waterless cleaning technology, to single-SKU logistics, repair, upcycling and recycling services, TERSUS' leading suite of sustainable offerings drives transformational progress in the textile industry to a new model of responsible consumption

    With partners like Tersus, Archive can now offer brands a comprehensive resale program – including the turnkey customized website and community-driven peer-to-peer marketplace they’ve become known for, plus additional services for brands who prefer a managed solution and wish to sell existing secondhand inventory themselves or through a logistics partner like Tersus. The addition allows brands, like The North Face, to combine all of their circular initiatives – from repair and recycling to reselling returned inventory and customer trade-ins – into one platform while driving the best economics for brands and providing actionable insights.

    Through these expanded capabilities, Archive’s goal is to support brands that have committed to reducing their footprint via circular initiatives - like extending product ownership beyond the initial sale of products - while adapting to the ways consumers wish to engage within resale space.

    About Archive

    Launched in February 2021 by co-founders Emily Gittins and Ryan Rowe, Archive ( is a resale technology company that builds customized solutions for brands to easily incorporate resale into their business. The comprehensive operating system is resource and capital light, allowing brands to offer a truly authentic secondhand shopping experience without taking on the complexities of inventory management and supply chain logistics. Archive currently powers resale programs for leading fashion brands including Cuyana, M.M. Lafleur, Dagne Dover, The North Face, and Oscar de la Renta. To learn more about Archive’s services and partners, please visit:

    About The North Face®

    The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit


    About TERSUS Solutions

    Born in 2009, TERSUS ( supports brands such as The North Face, Patagonia, REI, Arc’teryx, Ridestore, Stio, Allbirds, and Eileen Fisher, among many others, who are committed to textile circularity by offering a suite of services that have quickly became the backbone of the recommerce and rental industry. From the world’s most advanced waterless cleaning technology, to logistics, repair, upcycling and recycling services, TERSUS’ suite of sustainable offerings drives transformational progress in the textile industry to a new model of responsible consumption.To learn more about Archive’s services and and its partners, please visit:


  • Archive Raises $15M Series A to Scale Its Brand-Owned Resale Software

    The funding will empower more brands globally to establish resale channels and deliver premium secondhand shopping experiences to customers


    SAN FRANCISCO (December 6, 2022) –  Archive (, a tech company building the resale operating system for brands, today announced a $15 million Series A fundraise. The round is led by Lightspeed Venture Partners with participation from Bain Capital Ventures, Fernbrook Capital, G9 Ventures, and several minority investors, and brings Archive’s total funding to over $24 million. In addition to the raise, Alex Taussig, Partner at Lightspeed, will join the company’s Board of Directors. 


    This fresh installment of capital comes less than a year after Archive's seed financing and less than two years since the company launched. The funding will immediately support hiring across engineering and brand success teams to help Archive continue to innovate and scale its technology and integrations. It will also enable Archive to meet increasing demand from brands to incorporate resale into their businesses, and accelerate upcoming launches across North America and Europe. 


    “Resale is a massive online category already and growing three times as fast as new apparel sales,” said Alex Taussig, Partner at Lightspeed and Archive Board Member. “Archive has become the standard of choice for well-known brands from Oscar de la Renta to The North Face, that want to embed resale into their supply chain. Emily, Ryan, and team have quickly built the best-in-class solution to integrate resale across all shopping channels and distribution operations. Lightspeed was fortunate to co-lead Archive's Seed round earlier this year, and we're delighted to deepen our partnership and lead the company's Series A.” 


    Archive is known for building highly differentiated resale programs that seamlessly integrate with a company’s consumer experience. While each program is unique, they are all built on Archive’s  customizable tech platform or “resale operating system.” The platform enables brands to deliver a consistent, premium experience for customers across all markets and channels (physical and digital) and access real-time data on sales, sell-through, conversion, CRM performance and more. The programs can also integrate with Archive’s proprietary Re-commerce Warehouse Management Software (RWMS).  


    Archive's comprehensive technology has launched a range of resale models for brands including peer-to-peer, managed, in-store takeback, and more. Custom features have included donation and auction capabilities, product video embedded in the shopping experience, and a proprietary mobile app to efficiently manage the user experience for store associates and consumers across a take back program in 100+ The North Face stores. Each resale program is designed to meet a brand’s unique goals and easily integrate with their logistics network to scale existing and future circularity efforts. 


    The company’s ultimate mission is to move the retail industry towards less production by extending the lifecycle of products and making resale an option for everyone. To achieve this, Archive is focused on helping brands generate revenue without new production.


    “We’re building a future where circular business models are standard for every brand and a serious revenue driver,” said Emily Gittins, Co-Founder and CEO of Archive. “The customer response to Archive’s resale experiences has been extraordinary. This new funding will allow us to more rapidly help the world’s most innovative brands launch circular models and shape the future of retail.”


    Archive’s resale experiences have proven that offering resale increases customer engagement, drives up a customer’s lifetime value and leads to new customer acquisition. For example, in one Archive program, one in two resale customers were new to the brand; one-third of all resale customers also placed an order on the brand’s main ecommerce site within the same period. When reselling items, the majority of customers from Archive’s partners choose brand shopping credit versus cash and spend three times that amount on their next piece from the brand.


    The resale market continues to accelerate and is expected to double to nearly $200 billion by 2025. Brands launching resale are driving the next phase of consumer adoption.


    Archive is currently live with a diverse group of future-minded consumer brands, with many more set to launch in early 2023. A few brand partners include The North Face (Renewed Marketplace), Oscar de la Renta (Encore), Cuyana (Revive), Marimekko (Pre-loved), Dagne Dover (Almost Vintage), Sandro (Sandro Secondhand), 3.1 Phillip Lim (3.1 Archive), M.M. LaFleur (Second Act), and Filippa K. (Preowned).  


    In addition to its venture capital backers, Archive received investments from industry leaders Julie Bornstein, Chief Shopping Officer at Pinterest and Founder of The Yes, Kerry Cooper, former President of Rothy’s, Adrienne Lazarus, former CEO of Frye and Bandier, Lisa Bougie, former GM at Stitch Fix and Nike, Wendy Yang, former President of Hoka, Dawn Dobras, former CEO of Credo Beauty, and Marigay McKee, former President of Saks Fifth Avenue and Co-founder of Fernbrook Capital Management. 


    About Archive 

    Launched in February 2021 by co-founders Emily Gittins (CEO) and Ryan Rowe (CTO), Archive ( is a resale technology company that builds highly differentiated resale software for brands. The comprehensive tech allows brands to easily incorporate resale into their business to increase customer loyalty and drive new revenue without increasing production. Archive currently powers resale programs for leading fashion and apparel brands including The North Face, Sandro, Marimekko, M.M.LaFleur, Filippa K., Djerf Avenue, Pas Normal, Dagne Dover, Oscar de la Renta, Cuyana, and more. Archive was named one of the top 50 Most Promising Startups in 2022 by The Information and has been featured in leading publications including TechCrunch, Bloomberg, Forbes, Business of Fashion, Vogue Business and WWD. To learn more about Archive and its full list of partners, please visit:


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