Mercaux

New York,  NY 
United States
http://www.mercaux.com
  • Booth: 5866

Mercaux’s Next Generation Composable Platform is comprised of In-Store Experience, Universal Basket and Next Generation Checkout layers, to provide customers with a frictionless shopping experience. The Experience layer redefines how customers interact with the physical store, through assisted selling and self-service solutions. Universal Baskets are created from these solutions that follow the customer wherever they continue their omnichannel experience. Next-Gen Checkout allows customers to complete the transaction anywhere, using any payment method. 

Mercaux’s full suite of solutions can be operated by store associates, or self-served by customers. In addition, Mercaux captures unique and rich in-store customer behaviour data, which can be leveraged in E-com & Marketing channels, as well as insights on staff performance and product interest.
 
When clients like Nike, Jigsaw and PVH adopt digital tools in their stores, they typically go live in 2-4 weeks with the initial solutions and see an increase in conversion, loyalty, and UPT. On average they experience a sales uplift of 8% and 5x+ ROI. Mercaux is a member of the MACH Alliance.


 Press Releases

  • Next-Generation Composable Leaders Mercaux and Commercetools Announce Partnership to Facilitate True Omnichannel Experiences through Universal Baskets

     
    • Leaders in online and offline composable retail technology announce partnership to launch Universal Baskets to the retail community

    • Through the partnership, customers will be able to create a Universal Basket in one channel (e.g., within the store) and access it in another (e.g., though e-com), giving complete fluidity to the customer’s multi-touch omnichannel journey

    • Delivering a frictionless shopping experience is an aspiration of many retailers - Universal Baskets are here to support this, be it in-store, online or omnichannel

     

    LONDON, 7th June, 2022: Mercaux, The Next Generation In-Store Experience, Universal Basket & Checkout Platform, today announced a partnership with commercetools, the world's leading commerce platform. The partnership is being formed around the principle of being able to create, take and checkout Universal Baskets - Baskets that can be created in one online or offline channel, saved to a customer’s digital profile and accessed in another online or offline channel to continue shopping, before checking out using any payment method.

     

    This fluidity of basket transfer and checkout is made possible by both companies facilitating decomposed architectures, making integration for new customers quick and easy through API-connectors. This fusion of the online and offline worlds finally empowers retailers to offer a true omnichannel experience to provide customers complete flexibility in their chosen path-to-purchase.

     

    The announcement comes shortly after Mercaux’s acceptance into the MACH Alliance - an independent organisation on a mission to future-proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech, of which commercetools is a founding member (MACH standing for Microservice-based, API-first, Cloud-native and Headless).

     

    Not only will customers experience a frictionless omnichannel shopping experience, but the Universal Basket also allows retailers to analyse attribution models throughout the full path-to-purchase, from the creation of a wish list or basket, to the accessing of this in subsequent online and in-store visits, right the way through to the eventual checkout. Retailers will be able to assess performance of online and in-store teams in a single purchase to help inform future omnichannel strategies.

     

    Christopher Holley, Global Director, ISV Partnerships at commercetools shared his thoughts on the partnership: “It is fantastic to find a partner with a similar ethos to our own who is creatively blending the instore and online checkout experience.  Mercaux’s mission to bring agile and flexible solutions to the market that retailers can deploy quickly and easily to react to changing customer demands and new service models greatly aligns with our thinking at commercetools. Through this partnership, commercetools and Mercaux will leverage their expertise in providing exemplary retail experiences, and focus on bringing the best of digital in-store, and vice versa.”

     

    On the decision to work together, Mercaux Co-Founder and CEO Olga Kotsur commented: “We are excited to be working closely with a fellow composable leader in the retail space. Our joint principles provide the right backdrop for the launch of Universal Baskets, bringing a much-needed opportunity for greater customer journey transparency to retailers, and an improved shopping experience to customers.”

     
    • END   -

     

    About Mercaux

    Mercaux is a Next Generation In-Store Experience, Universal Basket and Checkout Platform.

     

    The Experience layer redefines how customers interact with the physical store, through assisted selling and self-service solutions. Universal Baskets are created from these solutions that follow the customer wherever they continue their omnichannel experience. Next-Gen Checkout allows customers to complete the transaction anywhere, using any payment.Mercaux is a member of the MACH Alliance where a thorough business and technical due diligence of Mercaux’s platform to ensure that MACH philosophies, principles and architectures are adhered to.

     

    When clients adopt digital tools in their stores, they typically go live in 2-4 weeks with the initial solutions and see an increase in conversion, loyalty and units per transaction (UPT). On average they experience a sales uplift of 8% and 5x+ ROI.

     

    More information at mercaux.com

     

    About commercetools

    commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

     

    commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since 2010, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

     

    More information at commercetools.com.

  • Mercaux, the Next Generation Composable In-Store Experience, Universal Basket and Checkout Platform, was today announced as the newest member to join the MACH Alliance, an independent organisation on a mission to future proof enterprise technology and to propel current and future digital experiences with open and connected enterprise tech. The acceptance of Mercaux into the alliance was completed after a thorough business and technical due diligence of Mercaux’s platform to ensure that MACH philosophies, principles and architectures were adhered to.

    • MACH (Microservices based, API-first, Cloud-native SaaS and Headless) Alliance is a trusted, independent business and tech advisor to help identify vendors & integrators that embrace MACH philosophies and offer MACH-certified services
    • MACH members champion a software ecosystem that provides a flexible, truly open and future-proof architecture
    • By using legacy monolithic technology platforms organisations run the risk of locking themselves into a set of limited capabilities that are pending upgrades in a next release or in the backlog of a roadmap

    When it comes to legacy monolithic technologies, retailers have traditionally come to expect long integration and onboarding periods, a large hardware footprint, high cost of ownership and lengthy upgrade and release cycles. With customer expectations changing quickly, retailers have found it hard to respond to new service models in a timely manner. By the time the functionality is eventually implemented, it is already out of date. Acting slowly to changing customer demands no longer seems a viable option. Having API-first composable architectures allows retailers to be fluid and flexible in their approach by introducing new functionality at incredible speed. 

    Speaking of the announcement, Olga Kotsur, Co-founder & CEO of Mercaux, commented, “We are delighted to be joining the MACH Alliance who have a shared vision for delivering a connected and frictionless retail experience for the customer. Unlike other in-store technology providers, we have always championed MACH principles in every solution we bring to the market for the agility, flexibility and speed it gives to retailers. We very much look forward to working with the other members of the MACH Alliance in our joint mission to future-proof retail for the ever-changing demands of the customer, today and always.”

    Sonja Keerl, President of the MACH Alliance commented, “We are delighted to be welcoming Mercaux to the Alliance. As the lines between online and offline become increasingly blurred for the consumer, we are excited to have Mercaux’s in-store decomposed platform join the global MACH certified offering.”


 Products

  • Next Generation POS
    Mercaux's Next Gen POS consists of decomposed experience, basket & checkout layers, meaning that customers can start a journey in one channel (in-store, online or remotely), pick it up in another, and complete the checkout wherever, and however they want....

  • Next Generation POS from Mercaux consists of a decomposed experience, basket and checkout layer, meaning that a customer can start a journey in one channel (in-store, online or remotely), pick it up in another, and complete the checkout wherever, and however they want. This is enabled via Mercaux’s “Universal Basket” that follows the customer wherever they go and supports the rise in popularity of customers who ROPO, or those who would like to use modern payment methods including BNPL, anywhere. Furthermore, by deploying a composable vs monolithic platform, retailers now have the freedom to control how they transform their business, the flexibility to work with other Next Generation solutions of their choice, and the agility to deploy and add new functionality quickly.


    Legacy monolithic POS is a huge drain on resources, delivers minimal business value and suppresses innovation. Mercaux’s Next Gen Composable POS is cloud-based and API-first, resulting in: 

    • Fluidity - Easily transfer Universal Baskets between all online and offline channels  -

    • Flexibility - Omnichannel Checkout using any device and payment method

    • Freedom - Eliminate legacy monolithic POS maintenance & upgrade costs

     

    See more: https://vimeo.com/687954841 

  • Progressive Web App
    Equip customers with digital self-service capabilities on their own device with a Progressive Web App by scanning a QR Code in-store, and give them the power to easily discover products, check availability, build baskets and checkout anywhere....

  • Scan and discover the full range

    After scanning the QR code, the progressive web app launches in the customer’s browser, giving instant access to the entire in-store and online catalogue, including product descriptions, images and availability, freeing up staff to focus elsewhere in-store.

     

    Instant inspiration 

    The web app offers customers a rich database of recommendations, including complementary products to “complete the look” or alternative suggestions for out of stock items 

     

    Place more online orders in store

    Store associates are able to recommend customers use the QR-based app as a quicker way to check colours, availability, and to even place e-commerce orders on their own, secure devices - speeding up the process for everyone.

     

    Universal and Mixed Baskets

    They can then create baskets from in-store inventory, products available in other stores for click & collect or through ecommerce for ship-to-home - the choice is theirs and totally in their power. 

     

    Flexible checkout

    Customers can complete the transaction on their own device, transfer their Universal Basket to a store associate’s device, or save the basket to their online profile to complete the transaction later.


    See how it works: https://vimeo.com/691904092
  • Clienteling
    Single customer view across all channels, higher sales conversion with personalised service, enhance your CRM with in-store behaviour data....

  • Identify Customers In Store

    Identify the customer in-store and access their personal profile including purchase history offline and online, wishlist, loyalty status and personal preferences.

    Personalise the Experience

    Suggest custom recommendations based on past online and offline purchases or previously shared preferences for a personalised experience. In addition, view AI-generated recommendations and alternatives.

     

    Capture Behaviour & Enrich Customer Profiles

    Capture data on customer preferences and behaviour in store and enrich your CRM system for use in future interactions or marketing.

     

    Contact Lists & Wishlists

    Sales Associates and HQ Teams create lists (e.g. VIP or New Collection) to reach out to customers with timely and relevant communications using pre-built templates or bespoke ad hoc messages from previous interactions, wish lists or purchase history.

     

    Remote Conversations with

    Customers from Store

    Give your customers the VIP treatment by emailing or messaging personalised looks, customised baskets or bespoke invitations to view new collections. Reach out using the above list functionality or continue the conversation that begun in-store or online to improve conversion and LTV.

    Build your CRM Database

    Register new customers to your loyalty programme to receive marketing communications from you directly from the App. Add data into your CRM system and enrich customer profiles with notes and preferences to leverage it in their future store and online visits, in targeted marketing campaigns or remote selling.


    See more here.
  • Sales Assist & Omnichannel
    Empower Sales Associates and Increase In-Store and Online Sales with Scan & Search, Endless Aisle Catalogue, ​​Bring In-Store Basket Online, Lost Sales Recapture, and more....

    • Improve Sales Associates productivity and sales efficiency by 20%

    • Increase in-store Units Per Transaction and Conversion

    • Transfer customers seamlessly between online and offline channels

     

    Scan & Search

    Scan a barcode to instantly reveal availability and product information, or use the powerful search and filter functionality to display recommendations from the full endless aisle catalogue.

     

    Endless Aisle Catalogue

    Powerful search by size, colour and attributes or a combination of the above. View the full range of products you sell in-store, as well as endless aisle of other products sold online and in other stores.

     

    Powerful Selling Content and Recommendations

    View key selling points of each product including styling recommendations, reviews and inspiring videos. Easy access to product details, including size guidelines, care and fabric instructions that match online.

     

    Product Not Available

    In-Store?

    View similar product alternatives from the in-store collection when a product is out of stock or order online or in another store.

     

    Bring In-Store Basket Online

    Email (or send via text) personalised looks and baskets directly to a customer’s inbox so they can view and purchase online at a later date. Give Sales Associates commission for generating online sales.

     

    Lost Sales Recapture

    Access to full product catalogue across the estate with real time inventory in-store, across other stores and online.

     

    Find more here.

  • Remote Selling via WhatsApp
    Personalised 121 communications between Store Associates and Customers - Respond to Inbound Requests and
    Generate New Outbound Conversations...

    • Improve LTV and satisfaction by maintaining a personalised dialogue with customers remotely

    • Generate incremental store and online sales by creating a brand new 121 service channel

    • Capture every conversation and customer preferences to use across other channels
      Allow customers to start a conversation with you from your digital channels

     

    Offer ecommerce shoppers, social media browsers and recipients of marketing communications the option to humanise the experience. Display QR codes on ecommerce, integrate seamlessly with existing chat bots or display links in social media bios for a customer to launch an immediate WhatsApp conversation with you.

     

    Sales Associates instigate timely conversations from lists

    Leverage insights collected in-store or online to continue the conversation remotely or instigate brand new conversations with customers. Communicate in a timely manner via pre-defined lists (e.g., Birthday, VIP, New Collection), and use a customer’s viewed items, sales staff notes, wish lists, purchases and abandoned baskets to start conversations.

     

    Tailored talking points from 360 Customer View & content from Assisted Selling Solution

    Integration with Mercaux’s Clienteling solution provides Sales Associates with a 360-degree view of the customer’s previous engagement with your brand so the conversation can be tailored to their specific profile. Further integration with Mercaux’s Assisted Selling solution allows Store Associates to easily share products, styles or (in the case of DIY) designs with the customer.

    Monitor and Measure every Conversation

    Every conversation is saved to the customer’s profile in the Clienteling App for future Sales Associates to refer to in follow up conversations, or HQ Teams to monitor staff performance. Specific interactions within the conversation, such as ‘liked’ products, are also recorded on the customer’s profile and available for HQ Teams to report on from within Mercaux’s Analytics Platform.

     

    Our research shows that the use of Remote Selling tools results in 40% average increase in order value, as well as a 25% average increase in conversion.

     

    See more here.