Obsess

• Booth: 871

Obsess is a Virtual Store platform enabling brands & retailers to serve immersive 3D virtual shopping experiences on their websites and on metaverse platforms.Obsess has launched over 150 virtual stores for brands such as Ralph Lauren, Tommy Hilfiger, Crocs, NARS, Charlotte Tilbury, Sam’s Club, General Mills, NBC Universal, Mattel, Jared and more.

Virtual stores can either be created by photographing your retail stores to increase the ROI on retail investment. Or by completely digitally creating virtual environments via CGI. Obsess-powered virtual stores are proven to drive engagement, conversion and ROI.

 Press Releases

• Forbes "Meet Obsess, The Company Powering an Immersive E-Commerce Revolution For Holiday and Beyond" (Oct 17, 2022)

  Obsess has created an experiential e-commerce platform — effectively tossing the grid structure to the curb and replacing it with an immersive, 3D virtual environment that realistically replicates an actual store; one that is shoppable and enables online customers to experience the sights, sounds and camaraderie of in-real-life shopping. 

  Using Obsess’ platform, brands have the flexibility to create any kind of virtual store they’d like, and all experiences are transaction oriented. Some brands, like Ralph Lauren and Dermalogica, choose to create photorealistic versions of their actual stores, while others choose more outside-the-box options like pop up shops. Obsess has seen a nearly 200% jump in fourth quarter holiday experience launches this year. Pandemic or not, the way consumers shop is changing and Obsess’ innovative take on e-commerce is elevating the virtual shopping experience in ways never before seen. 

• Vogue Business "What to know about virtual stores" (Oct 17, 2022)

  Part virtual reality, part embellished website, virtual stores are defined by immersive, interactive elements that both entertain customers and let them make a purchase. To create their virtual stores, Tommy Hilfiger and Charlotte Tilbury worked with experiential e-commerce software provider Obsess. 

  The virtual stores also blend fantastical details with familiar elements, such as doors and cameras at human height, to make them more palatable. The Charlotte Tilbury Beauty Wonderland is fully integrated with the brand’s e-commerce website, meaning that product prices and availability are current, but that’s largely where the similarities to traditional e-commerce end. 

  Customers can watch live events, recorded tutorials or invite a friend to join via video. “I want you to feel like you are literally stepping into my world,” says Tilbury, chairman and chief creative officer of Charlotte Tilbury Beauty. The more people engage, the more they purchase.

• Forbes "4 Come-Back Strategies That Are Working for Retailers" (Oct 17, 2022)

  Savvy retailers “know that offering a differentiated online experience is key to attracting and converting customers,” said Neha Singh, Founder and CEO of Obsess, a virtual retail shopping technology that leverages augmented reality (AR) and virtual reality (VR) to create branded virtual experiences. Experiential experiences are the future of retail business, when the ease of accessing products online is met with the excitement and engagement of in-person shopping, it’s a win-win situation for consumers and businesses alike.

• Vogue "How the rise of hyper-real digital fashion can change the future" (Oct 17, 2022)

  Obsess makes 3D 360-degree virtual stores and their portfolio includes brands such as Tommy Hilfiger, Dior and Charlotte Tilbury. “Virtual stores can be created completely digitally and don't have to exist in real life–brands use this option to create super engaging experiences for their customers” says Singh.

  Obsess has the ability to completely capture a physical store and make it virtually accessible for those who would be unable to visit otherwise—like the Tommy x Zendaya pop-up in New York. Not only have they made stores available to view online, users can “walk”, browse, and shop as they would in reality.

• Wall Street Journal "Virtual Stores Present New Experiences to Shoppers Who Miss the In-Store Feeling" (Oct 17, 2022)
  Obsess virtual stores let consumers browse an online rendering of an actual store, re‑created down to the music that consumers would hear there. The virtual edition is a way to introduce new customers to the company's retail experience.

 Products