Placer.ai

Los Altos,  CA 
United States
http://www.placer.ai
  • Booth: 463, 852

Placer.ai is the leader in location analytics, instantly generating foot traffic insights for any location in the U.S. Leaders in retail, commercial real estate, and restaurants are using the product daily to optimize their decision making. Placer.ai provides a range of easily accessible reports on-demand including true trade areas, visit trends, customer journey data, demographics, cross-shopping, property rankings and more. The breadth of perspectives empowers professionals across the retail real estate spectrum to improve acquisitions, marketing, asset management, site selection and leasing operations to maximize their efforts with objective, reliable insights.


 Press Releases

  • Round led by Josh Buckley with participation from WndrCo, Lachy Groom, MMC Technology Ventures LLC and Fifth Wall Ventures

     

    LOS ALTOS, CA (January 12, 2022)--Placer.ai, the leader in location analytics and foot traffic data, announced today the closing of a $100M Series C funding round at a $1B valuation. The round was led by Josh Buckley with participation from WndrCo, Lachy Groom, MMC Technology Ventures LLC, Fifth Wall Ventures, and Array Ventures. The round also included the participation of leading commercial real estate investors and operators, including J.M. Schapiro (Continental Realty Corp), Eliot Bencuya and Jeff Karsh (Tryperion Partners), Daniel Klein (Klein Enterprises/Sundeck Capital), Majestic Realty, and others. The funding will be used to expand the company’s R&D capabilities to further increase the pace of innovation.

     

    Placer experienced significant growth during 2021 as a consensus formed across the market that accurate, reliable consumer behavior analytics is indispensable to brick and mortar decision-making,” said Noam Ben-Zvi, CEO and Co-Founder of Placer.ai. “Yet, location analytics is just the foundation for a much broader and more comprehensive vision. With this funding, we will accelerate the development of the Placer.ai platform, adding an unprecedented range of new data sets - such as vehicle traffic, planned construction, web traffic, purchase data, and much more - as well as more advanced solutions to empower any professional with a stake in the physical world to make better decisions, faster than ever before. ”

     

    Since launching in November 2018, Placer.ai has been adopted by over 1,000 customers including industry leaders in commercial real estate and retail like JLL, Regency Centers, Taubman, Planet Fitness, BJ’s Wholesale Club, and Grocery Outlet. In the wake of COVID-driven upheaval, the company saw widespread adoption among a series of new categories, among them hedge funds and CPG leaders including Tyson Foods and Reckitt Benckiser.

     

    "Placer provides instant, simple and actionable insights to questions we've been asking as operators for over 30 years. The pace of innovation, the unique trust that the company has developed, and the massive market demand all point to the magnitude and scale of what this team can achieve,” said Jeffrey Katzenberg, Founding Partner of WndrCo.

     

    "We have long felt like the disruption Placer can bring is massive, but the market demand has far exceeded our initial expectations," said Josh Buckley. “We see a powerful opportunity to continue partnering with Placer to improve the way decisions are made in the physical world, fundamentally improving the way these businesses and organizations operate."

     

    Try Placer.ai for free here.

     

    About Placer.ai:


    Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find more information here: https://placer.ai/
  • Initial launch partners Experian, Synergos, and Spatial.ai enable customers to layer new and advanced data sets on Placer.ai’s dashboard and tools

     

    Los Altos, CA (April 15, 2021) --Placer.ai, the leader in location analytics and foot traffic data, announced today the launch of its new marketplace. The marketplace will enable data analytics providers to layer new datasets and perspectives on top of Placer.ai’s dashboard enabling immediate access to leaders in CRE, Retail, Hospitality, investments, and local government. Customers will have the ability to instantly access a variety of new data sources and use them directly within the Placer dashboard.

     

    “The Placer.ai marketplace creates a valuable channel that brings together new and exciting datasets, tools, and applications with the customers that need them. By bringing these data sources directly into our platform, we can ensure ease of use and quality, while giving partners a direct channel to leaders in retail, commercial real estate, and more,” said Noam Ben Zvi, CEO and Co-Founder of Placer.ai. “By streamlining access to a wide array of different data sources we can help customers further maximize their offline decision making.”

     

    The new marketplace will allow other data companies to bring solutions to customers directly through the Placer.ai dashboard. The initial launch partners will focus on adding advanced demographic and psychographic data directly into industry-leading features like True Trade Areas. The result is the most targeted and advanced solution for gathering deep insights on any retail location or chain.

     

    “Placer’s dashboard places a premium on data accessibility enabling people throughout organizations to leverage analytics like never before. By providing Spatial’s geosocial data within the platform we can bring that same level of accessibility to our data,” said Lyden Foust CEO and Co-Founder of Spatial.ai. “The combination of our unique data with Placer’s location analytics platform will empower businesses to understand the world like never before, ensuring smarter and faster decisions.”

     

    Placer.ai’s solution is already being used by the largest players in Commercial Real Estate, Retail, and Hospitality including JLL, Regency, SRS, Target, Planet Fitness, Brixmor, TJX, and  Caesars Entertainment. The platform is the first to provide real-time access to location analytics and foot traffic data. The solution empowers professionals to improve decision making, reduce risk and identify opportunities with accurate, reliable location data. 

     

    Try Placer.ai free here.

     

    About Placer.ai:

     

    Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. 

     

    Find out more here: https://placer.ai/

  • New data sets will enable customers to layer new and advanced insights on 

    Placer.ai's dashboard and tools



    LOS ALTOS, Calif., (Oct. 21, 2021) -- Placer.ai, the leader in location analytics and foot traffic data, has added two new partners to its Marketplace: Applied Geographic Solutions (AGS), a leading supplier of premium quality demographics and Niche, the leader in neighborhood, school, and workplace analysis. 

     

    "Location data provides a critical lens to understanding what is really happening offline, but there is incredible potential in combining other datasets with this foundational resource. The Placer.ai Marketplace allows us to move closer to that vision. AGS and Niche are perfect examples of how partners enhance Placer.ai for our customers," said Noam Ben Zvi, CEO and Co-Founder of Placer.ai. "AGS is a leader in demographic and market level data enabling customers to dive deeper into each True Trade Area and audience. Niche provides a unique perspective into the potential of any neighborhood and the elements that drive its strength. Combined with Placer.ai’s migration analysis capabilities, it will for the first time, allow for discovery of the motivations behind people’s moves at a national scale, with huge implications for regional analysis & economic development."

     

    The new Marketplace partners will offer additional premium insights and behavioral statistics. They will provide other data providers and key-decision makers with a variety of perspectives, including data into crime, environmental and climate-related risk, behaviors, hospitality demand, and healthcare. The result is the most targeted and advanced solution for gathering deep insights on any retail location or chain.

     

    “Like the life decisions we strive to help our own users make, a company's choice of a location for their business is a major one that shouldn't be taken lightly," said Ryan Brennan, Head of Partnership Sales at Niche. "By sharing our proprietary Places to Live grades, we hope to contribute a meaningful layer of information on neighborhoods across the country for Placer's commercial customer base.”

     

    “Placer’s innovative solutions are the future of site selection. With all the knowledge that they offer on their platform, key decisions become easier to understand,“ said Gary Menger, President and Founder of AGS. “We are proud that AGS’ vast library is available on their marketplace. Our 25 years of experience in data, combined with their ground-breaking platform and approach, means that we can continue to empower decision makers for many years to come.”

     

    Placer.ai's solution is already being used by the largest players in Commercial Real Estate, Retail, and Hospitality, including JLL, Regency, SRS, URW, Planet Fitness, and Caesars Entertainment. The platform is the first to provide real-time access to location analytics and foot traffic data. The solution empowers professionals to improve decision making, reduce risk and identify opportunities with accurate, reliable location data.

     

    Try Placer.ai free here.

     

    About Placer.ai:

    Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities.

     

    Find out more here: https://placer.ai/