Potoo Solutions

Norwalk,  CT 
United States
  • Booth: 4667

Potoo® has turned the e-commerce world on its ear by cutting out the noise on Amazon and other online marketplaces.  By partnering with Potoo® expect to see increased improvement of your online presence including pricing stabilization, catalog optimization, increased sales to your authorized channels, decreased fraud and counterfeiting issues.  With the use of proprietary analytics and technology, Potoo® is giving clients an advantage on their online (+ brick and mortar) competitors.

Our in-depth services include:
• Strategy on optimizing a brand’s online presence
• Data collection and analysis
• Identifying counterfeit operations
• Assessing third-party resellers for brand protection

 Potoo® provides a verifiable template that increases market share and maximizes profits while protecting your brand from sellers, counterfeiters and others who dilute your brand online.

• Track and Report Marketplace Violations
• Listing Consolidation and Product Optimization
• Management of Brand Presence
• Data Collection and Online Data Dashboard
• Third-Party Sales, Inventory Tracking and Reporting

 Show Specials

  • Receive a free Brand Assessment on Amazon, Walmart.com and eBay worth $3,000 for meeting with us at NRF!  The assessment will provide all sellers and daily pricing on all 3 platforms.  Amazon and eBay will also include all sales and inventory levels.  

 Press Releases

  • https://www.potoosolutions.com/news/potoo-named-a-marcum-tech-top-40-winner-for-2021/

    POTOO was named a winner of the 2021 Marcum Tech Top 40 award in the category “IT Services.” The Marcum Tech Top 40 is the premier awards program recognizing Connecticut’s fastest-growing technology companies. Tech Top 40 companies are both privately and publicly held, must have $3 million in annual revenue, and demonstrate a record of revenue growth in the past four years.

    “We’re incredibly grateful to receive the Marcum Tech Top 40 award,” explains Fred Dimyan, CEO of POTOO. “Our work is both exciting and difficult because every day presents a new set of challenges that brands are confronted with as the eCommerce world evolves and changes. It’s constant. We need to predict and stay ahead of these challenges to help nurture our clients’ brands so that they can grow and prosper. It’s incredibly rewarding, and it’s a true honor to be recognized by Marcum Tech.”

    “The Marcum Tech Top 40 celebrates the advancements, culture, and individuals driving the tech and life sciences community in Connecticut. It has been our privilege to recognize the state’s leading innovators through this program for the past 14 years. We congratulate each and every entrant and applaud this year’s winners for their leadership, vision, and success,” said Michael K. Brooder, CPA, managing partner of Marcum’s Hartford, Connecticut office, and the Firm’s national Technology & Life Sciences leader.


  • Full Service Brand Protection
    Our eCommerce experts take the work off your plate providing full coverage on the marketplaces you choose to include in your program. They will analyze data and communicate directly to both sellers and marketplaces on your behalf.

    • Track - product listings, reported inventory, estimated 3P sales, price point
    • Identify - Seller legal name, cross border activity, compliance,
    • VAT Communicate - Unauthorized sellers, authorized sellers, marketplaces, quality / safety
    • Action - Seller communication, violation reporting & catalog cleanup
    • Seller reporting & compliance tracking
    • Image violation detection, UPC violations & inaccurate product descriptions
    • Duplicate & ‘hijacked’ ASIN detection on Amazon
    • Monitor Amazon ASIN volatility / sales trends
    • Secret shopper test buy program
    • Seller research
    • Listing optimization & consolidation
    • Seller communication & action
    • Enhanced Walmart & eBay enforcement
    • Partner Associations: IACC & INTA
  • Advisory and Consultation
    Potoo experts will advise on eCommerce best practices and provide support with Distribution/Dealer/Reseller agreements....

    • Multiple Industry Expertise
    •  Assortment planning / growth opportunities
    •  New reseller partnership opportunities / 3P sales analysis
    •  Assortment planning / opportunities
    •  New reseller partnership opportunities
    •  Seller reporting / compliance tracking
    •  ASIN volatility / sales trends
    •  Secret shopper test buy program
    •  Authorized seller compliance advisory programs: MAP Policy & Seller Agreements 
    • Distribution Diagnostics & Source Identification
  • Data Analytics and Insights
    Our first class data reporting will provide your brand with transparency on seller behavior and valuable business insights to help you navigate your eCommerce presence....

    • Proprietary API combined with multiple layers of data extractions
    •  Self service BI dashboard
    •  Over 1.5M items tracked & reported
    •  Top selling item tracking & reporting - ‘Advance BSR’ Insights from Amazon Best Seller Ranking Reports 
    • Identification of over 95% of Amazon Sellers with detailed business information
    • Product listing review tracking and reporting 
  • Storefront Management
    POTOO provides expert setup, guidance, and management of your Amazon storefront. Our dynamic program will enhance your brand’s presence and add an additional revenue channel to your ecommerce strategy....

  • Features include:
    • Storefront and Content setup
    • Keywords search optimization
    • New product listing management
    • Amazon communication management
    • Product description and title optimization
    • Storefront inventory process management
    • Amazon advertising campaign management
    • Product combination and bundle recommendations
    • Seller Metrics and Customer Feedback Rating management
    • Customer communication management (ex. solicit reviews, Q&A, etc.)
  • MAP Tracking and Compliance Program
    POTOO’s Seller Compliance Program supports clients in better understanding and creating safeguards against marketplace violations. Our expert eCommerce team works with brands to track violations and develop effective policies to protect its listings....

  • Benefits of the Program Include:

    • Violation tracking using POTOO’s Dashboard
    • Review of current documents
    • Updating existing policies & agreements
    • Policy enforcement & outreach strategy
    • A dedicated Account Manager