Quividi Retail Engagement Platform (REP) leverages AI and Computer-Vision to optimize the conversion of merchandising campaigns along the physical shopper journey. With REP, Brands and Retailers understand the consumer behavior and conversion funnel of any equipped Point of Purchase (POP), allowing them to optimize shopper engagement and sales.
Typical POPs where REP is used are End caps (gondola ends), Category Product displays (food, beauty, consumer electronics) and Digital Merchandising Units.
- Detailed Engagement Funnel
From walking past the shelf to buying one of the products, the 5 steps that a shopper goes through in the last few seconds of his/her journey are described with high accuracy and available in quasi-real-time.
- Merchandising Impact Assessment
The conversion from one step to the next provides rich insights that make it possible to compare and benchmark merchandising campaigns, by POP locations and digital signage content.
- Ease of Deployment
Quividi’s software platform comes pre-installed on hardware proposed by partners, making REP a smooth and easy to deploy plug&play solution.
- Screen-based Shopper Engagement
REP can leverage a video screen installed in a POP to trigger, in real-time, messages contextualized to the shoppers’ demographics profile & behavior.