Stockholm,  Stockholm 
  • Booth: 1539

Looking to improve your in-store experience with applications deployed at the edge?

Enhancing in-store customer experience and profitability through applications like video analytics, machine learning, and AR/VR requires a modern infrastructure in the retail stores.

Learn about how Avassa provides centralized control for easy and secure management and monitoring of in-store applications requiring frequent application reconfiguration and complex integrations.  

 Press Releases

  • Applying a hybrid approach combining in-store and cloud software is becoming an increasingly important part of the digital transformation of retail stores. Hosting critical application components inside the stores with cloud backups unlocks many benefits including reduced downtime and blazing-fast data processing.

    Extenda Retail is an industry-leading provider of retail software. With over 40 years of experience in creating and delivering innovative point-of-sales, warehouse management, and customer loyalty solutions, they’ve established a presence in over 36 countries across the world.

    Today, we are pleased to announce that Extenda Retail picks Avassa's application orchestration platform for the edge as part of their global hybrid deployment solution for retailers.

    With the Avassa platform, we are able to deploy and operate our applications at the edge with ease, using the same mechanisms we already have in place for centralized cloud delivery. This delights our engineers since the edge becomes a simple extension of the tooling and patterns they have grown to love in the cloud.” Shayne Clausson, CTO of Extenda Retail.

    Deploying critical components of applications inside the retail store location significantly improves reliability. Traditionally, if central cloud services are not reachable for any reason the entire system becomes unavailable, which is a devastating thought for any retailer. Using Avassa, Extenda Retail can ensure application autonomy and uninterrupted operations even if the connection is lost or degraded. This enables Extenda Retail's customers to avoid costly downtime and ensure that their systems are always available, and business-critical operations can continue without interruption.

    "Extenda Retail is truly ahead of their game with a hybrid delivery model for their market-leading point-of-sales. Today's retailers simply can't afford downtime of in-store applications, whether from a financial, brand reputation, or customer satisfaction perspective. We're proud that the Avassa Edge Platform enables them to continue to broaden their hybrid offer," said Olle Hillström, Head of Sales and co-founder of Avassa.

    Avassa provides an application orchestration platform for edge environments, enabling users to deploy, monitor, and observe applications across tens, hundreds, or thousands of locations. While Avassa’s solution is horizontal, retail is a proven key vertical for utilizing edge use cases, with retail software often being at the heart of business-critical in-store and warehouse operations.

    Leveraging Avassa's technology for efficient, remote, and secure management of their in-store application components, Extenda Retail positions themselves as a future-proofed point-of-sales vendor, spearheading the retail industry's transformation towards a hybrid-first model.

    Amy Simonson, Marketing Manager, amy@avassa.io

    Extenda Retail
    Carolin Jaques, Marketing Director, carolin.jaques@extendaretail.com

    About Extenda Retail

    Extenda Retail inspires retailers to go further through game-changing software, which helps retailers grow their business and optimise their customers' experience. The extensive portfolio of solutions includes Hii Retail, retail ERP, POS (point-of-sale) & Checkout, WMS, Customer Intelligence & Loyalty, and Pharmacy software. With almost 40 years as an industry-leader in retail software development, hundreds of retail chains with a presence in over 36 countries across the globe utilise solutions by Extenda Retail.

    Learn more at www.extendaretail.com or follow us on LinkedIn.

    About Avassa

    Just because applications run at the edge does not mean your company needs a new operations stack. Avassa empowers companies to bridge the gap between modern containerized applications development and operations and distributed edge infrastructure. With their application orchestration platform for the edge, Avassa enables businesses to manage the lifecycle of edge applications efficiently, securely, and at the speed of software. Founded in 2020 and based in Stockholm, Sweden, Avassa aims to unlock the cloud operating model for edge applications everywhere and was named a Gartner® Cool Vendor in Edge Computing 2022.

    Learn more and request a free trial at avassa.io.

  • Founded 2020 and based in Stockholm, Sweden, Avassa is an edge orchestration platform provider aiming to bridge the tooling void between distributed edge environments and modern application operations teams. Avassa was named a 2022 Cool Vendor in Edge Computing by Gartner analysts Bob Gill, Tom Bittman, and Sandeep Unni.

    “We truly appreciate Gartner including edge computing as a category in their Cool Vendor research, as we consider this category distinction helps enterprises make informed decisions around their edge computing initiatives by providing robust insights into their processes,” says Carl Moberg, CTO and co-founder of Avassa. “Avassa aims to make the edge delightfully easy to manage for applications teams and believe being named a Gartner Cool Vendor is a fantastic honor and a huge recognition of our contribution to the edge computing ecosystem this far.

    Avassa has created a tool for orchestrating, managing, and monitoring applications that run at the edge. It enables companies to take the flexibility and innovation of the cloud tooling they love and apply it to the edge. This can create a significant boost in innovation and an improved customer experience in their distributed environments, such as retail stores, factories, hospitals, or any other edge environment. Avassa’s edge application orchestration platform bridges the tooling void between modern application teams’ CI/CD pipelines — their overall favorite cloud tooling — and their edge environment.

    Carl Moberg continues:

    “We see edge environments becoming an increasingly important infrastructure component in a variety of verticals including retail, Industry 4.0 and manufacturing, telco, hospitality, medtech, and property tech. These are industries that have come a long way on their journey to the central clouds, and we help them extend these capabilities to the edge. Our unique application-centric approach allows businesses to reuse the things they love in modern cloud environments at the edge, and we are super thankful for this Gartner’s recognition of our work.”


    Carl Moberg, CTO and co-founder of Avassa


    About Gartner Cool Vendor
    Gartner analysts annually scan the horizon for small companies with something unique and valuable to offer. They’re looking beyond the established firms for the next big thing – companies that have ideas and solutions that are innovative, impactful, and intriguing.

    Gartner disclaimer
    GARTNER and COOL VENDORS are a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    More information, interview or demo requests
    Amy Simonson, amy@avassa.io, tel:+46 73-026 47 38
    Carl Moberg, calle@avassa.io 

    About Avassa
    Just because applications run at the edge does not mean your company needs a new operations stack. Avassa empowers businesses to bridge the gap between modern containerized applications development and operations, and the distributed edge infrastructure. Founded in 2020 and based in Stockholm, Sweden, Avassa aims to unlock the cloud operating model for edge applications everywhere. Learn more about our platform here.