Storyly

Ankara, 
Turkey
https://www.storyly.io/

• Booth: 557

Storyly enables a new, full-screen, personalized, and interactive channel for user engagement: Stories in mobile apps and websites.
 

With Storyly, eCommerce businesses can elevate the overall experience of their digital stores to drive greater conversion rates and more sales. Shoppable Video Stories activate a new and frictionless shop-the-look model that lets customers discover their next favorite items, build their carts instantly, and complete the purchase with a single touch directly within the Story. Advanced personalization capabilities and seamless integrations with customer engagement platforms help create smart journeys to deliver the right message to the right people at the right time. 

Trusted by hundreds of top-tier brands worldwide, Storyly offers the ultimate form of shoppertainment, bedazzles shoppers, and shortens the path to purchase from discovery to conversion.

 Press Releases

• Turkey’s Fashion Giant DeFacto Enhances Customer Communications with Storyly (Oct 10, 2022)

  Turkey’s Fashion Giant DeFacto 

  Enhances Customer Communications with Storyly

   

  

   

  As a leading brand in ready-to-wear fashion in Turkey, DeFacto knows the importance of offering shoppers a high-quality in-app experience on their mobile phones. However, like many fashion retailers, they ran up against certain limitations of mobile app design, such as small screens, and had difficulty displaying the full range of their catalog to their in-app audience. To solve this problem and to nurture customer loyalty by creating authentic connections, DeFacto partnered with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites.

   

  With Storyly, DeFacto is able to offer their customers a quick and appealing way to view the latest fashions and accessories in a fresh and familiar format, Stories. Storyly Stories enables DeFacto to curate content for different segments of their audience based on their shopping history and preferences. By applying user data and audience segmentation, DeFacto is able to welcome each user to the app with a home screen that displays products most likely to be relevant to their needs and interests in Storyly Stories, helping them discover new items and boosting sales. The fashion giant also makes use of Storyly Stories to remind their users of the products they forgot in their carts, shortening the conversion funnel. 

   

  

  DeFacto has also been able to offer their audience a shoppable video experience through Storyly Stories where users can tap on product tags for items seen in their Story feed and be taken directly to the product page to find out more information and add the item to their shopping cart. This streamlining of the discovery and checkout process has been extremely successful for DeFacto, and they’ve even been able to utilize countdown stickers within Storyly Stories to create a sense of urgency around limited-time offers and discounts. By combining these strategies, DeFacto so far has achieved a 40% engagement rate for their Storyly Stories content, and a click-through rate of 69% on shoppable videos.

  About Storyly

  Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times and Inc, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native, the most catchy and outstanding content format of the day, Stories, to them. Storyly Stories empower mobile marketing strategies and enable them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paolo, Bogota, Singapore, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries. 

  
  To learn more, visit: https://www.storyly.io/

• New e-Book from Storyly Offers Guidance to the Future of Digital Marketing in the Mobile Retail Landscape (Oct 10, 2022)

  New e-Book from Storyly Offers Guidance to the Future of Digital Marketing in the Mobile Retail Landscape

   

  Storyly announces a new eBook for brands in digital marketing: The Guide to Delivering the Best Mobile Retail Experience in 2022 is available for download.

  The new eBook draws from years of experience and success stories with 300+ top-tier companies to offer research-backed, actionable strategies for providing customers with a mobile shopping experience that is captivating, dynamic, and distraction-free.

   

  Many companies are wondering if the pandemic-fueled growth of online retail is sustainable. With lockdowns lifted globally and the return of brick-and-mortar shopping, many brands are wondering whether to focus their marketing energy and budget on the in-store experience or online alternatives. The answer is both. 

   

  In a new e-Book, The Guide to Delivering the Best Mobile Retail Experience in 2022, from the user engagement platform, Storyly, marketing teams for brands across industries can find key insights to making the most of digital capabilities without neglecting in-person shoppers. With research-backed strategies and insights from years of experience, the team at Storyly is able to help brands understand the expectations of today’s shoppers and success in this new era of eCommerce. 

   

  When introducing the new eBook, Emre Fadillioglu, Co-founder and CEO of Storyly tells digital marketers that in order to compete in the “attention economy” of the modern mobile landscape, engagement and user experience are more important than ever. “If you’re a mobile retailer, the competition is not against merely where your target audience is shopping but where they spend their time on the phone.” writes Fadillioglu, highlighting the interactive capabilities of channels like Stories and their ability to facilitate highly-captivating, immersive, mobile-native experiences for mobile shoppers. 

   

  Creating an Omnichannel Experience 

   

  As noted in the eBook, “Today’s customers are living— and shopping — in a channel-less world, making an omnichannel strategy more important than ever. Customers expect to be able to shop wherever meets their needs, whether that’s on your site, through your app, or directly within an ad experience.” Not only are customer expectations high for being able to move seamlessly through different channels and make purchases instantly, but innovations that were once stop-gap solutions like ordering products online for in-store pickup or offering curbside delivery are showing no signs of dimming in popularity. In order to succeed in this ever-evolving landscape, brands need flexible tools like Storyly that can provide a highly engaging customer experience while offering brands actionable insights on customer needs and preferences. 

   

  Actionable Strategies for Brands

   

  Within the eBook, readers will find Storyly’s top tips for: 

  • Creating an omnichannel user experience

  • Making the most of mobile moments

  • Retaining users after holiday surges

  • Gathering first-party audience insights

  • Streamlining conversion and driving action

   

  These strategies and insights are crucial to mobile marketers looking to adapt to a landscape of shoppers with incredibly high expectations and shortened attention spans. By offering concrete, actionable information on meeting these demands, Storyly hopes to help brands maintain and expand their successes in both digital and in-person retail. 

   

  “Our interviews with mobile marketers and end users of retail apps unearth some important findings. Today, the demand for user attention is high while the means to capture that attention is limited. In the context where users scroll less and less, marketers must find new ways to communicate with their users to build stronger connections. Inspirational experiences are the next step of growth in mobile retail. That’s why retailers must unlock new ways for people to connect and discover products online.”  says Kaan Uyanık, Product Marketing Manager from Storyly. 

   

  The eBook “The Guide to Delivering the Best Mobile Retail Experience in 2022” is available at https://www.storyly.io/mobile-retail-ebook. 

   

  About Storyly

  Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times and Inc, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native, the most catchy and outstanding content format of the day, Stories, to them. Storyly Stories empower mobile marketing strategies and enable them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paolo, Bogota, Singapore, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries. 

  
  To learn more, visit: https://www.storyly.io/

• Storyly Joins Braze Alloys Partner Programme (Oct 10, 2022)

  Storyly Joins Braze Alloys Partner Programme

   

  

   

  Customers can now combine rich user data with a new, full screen, engaging channel, Stories. With this integration, customers will be able to collect zero-party data through Storyly’s interactive features and build new audiences and deliver relevant messages to the right users at the right time, ensuring better user engagement.

   

  Storyly, the user engagement platform that embeds full screen, interactive, and immersive Stories in mobile apps and websites, today announced that it has joined the Braze Alloys programme as an official technology partner. By joining Braze Alloys, Storyly becomes part of a curated ecosystem of best-in-breed technology and solutions partners to help integrate, customise, and amplify customer engagement capabilities. 

   

  The program reimagines the Braze technology solution as a fully integratable customer engagement platform, creating a simple, scalable system for making it easier for Storyly customers to use Braze in concert with an ever-wider range of technologies and solutions to support meaningful brand experiences.

   

  The program makes it easier for Storyly customers to leverage agencies, consultancies, and other partners in concert with Braze and its ecosystem of technology partners to provide users with highly personalized, highly effective brand experiences at scale.

   

  Storyly is the user engagement platform to embed full-screen, interactive, most catchy, and captivating content format of the day, Stories in mobile apps and websites. Storyly Stories empower marketing strategies of mobile brands and enable them to engage with the audience beyond the limits of the mobile screen. As an omnichannel customer engagement platform, Braze integration will give customers the ability to connect audience segments identified and created in Braze, directly into Storyly, without the need for developer input. Storyly continues to support segmentation for targeted campaigns, but for those customers already using Braze, it will be even faster and easier to connect with specific audience needs and design unique touchpoints for their users. 

   

  Braze customers will be able to engage and establish relationships with their own audiences based on their behaviours such as cart abandonment, last login date, an item marked as favourite, and many more, through the whole new channel of Storyly Stories. On top of that, through the interactive features of Storyly Stories, customers will get to collect zero-party data, create new segments on Braze accordingly and use them to interact with their users. 

   

  By targeting with enhanced information, marketers can avoid inundating users with messaging they’ve already seen and responded to or expand the reach of their most successful campaigns and benefit from their efforts on a more accurate and granular level. 

   

  Aykut Bal, Chief Product Officer of Storyly comments: “Despite the constantly shifting mobile retail landscape, one factor remains constant: Brand loyalty and audience engagement need to be built on a foundation of high-quality user experiences and ever-more valuable zero-party data for long-term success. 

   

  “As part of our commitment to make it easy to connect with users at any stage of their brand journey, we’re excited to announce our new integration with Braze. Both Braze and Storyly are powerful, flexible platforms for understanding and connecting with mobile audiences, and combining their capabilities will help marketers execute their most engaging, captivating, and impactful campaigns. We’re excited to see the insights and results our customers receive from this integration and to develop our capabilities even more.” 

   

   

  About Braze

  Braze is a customer engagement platform empowering brands to forge human connections with customers through technology and data. Braze strongly believes in the power of partners and ecosystems, and understands that in order to effectively connect with customers today, a fully integratable customer engagement platform is critical. The Braze Alloys Partner Program was launched in 2018 in an effort to help customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program has since grown to include more than 94 technology partners, enabling brands to carry out real-time customer experiences with a faster time-to-delivery, as well as 64 solutions partners to help customers conceptualize creative campaigns and integrate the Braze platform. 

   

  To learn more about Braze Alloys, visit: https://www.braze.com/partners

  
  

  About Storyly

  Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times and Inc, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native, the most catchy and outstanding content format of the day, Stories, to them. Storyly Stories empower mobile marketing strategies and enable them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paolo, Bogota, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries. 

   

  To learn more, visit: https://www.storyly.io/ 

• Moments by Storyly turns individual users into creators via user-generated Stories and enables brands to build in-app communities (Oct 10, 2022)

  Moments by Storyly turns individual users into creators via user-generated Stories

  and enables brands to build  in-app communities

   

  

   

  Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites, announced the launch of ‘Moments’, a brand new product that will enable mobile app owners to empower their users further by giving them the ability to create and post their own Stories directly in the mobile app.

   

  Moments by Storyly is the latest community engagement solution for mobile apps to empower and retain their communities by turning individual users into creators. It brings a unique and powerful social layer, enabling users to create and share full-screen Stories instantly in these apps. These user-generated Stories become a space where users express themselves, which builds up social interactions and strengthens ownership and the sense of belonging. 

   

  Aimed at creating communities based on specific interests and passions such as health & fitness, food & drink, and travel, ‘Moments’ is a new product from Storyly that is designed to help brands build, grow and revitalize communities and in turn, drive greater engagement within their apps. With Moments by Storyly, users can capture and post Stories directly in the app with their phone camera or use their gallery to upload images and videos. Regardless of how the Story is uploaded, once it is shared, the content goes live immediately.

   

  However, app owners are able to moderate the content via reporting whereby the community itself reports the content that is believed to be inappropriate. Amazon Rekognition, an image recognition service that flags inappropriate content automatically, is also integrated into the app. Each app owner has access to the moderation dashboard to review, remove or keep the content that is either reported by the community or flagged by the Amazon Rekognition. 

   

  Storyly brings the mobile native Story format to mobile apps and websites to help increase user engagement throughout the whole user journey and serves as an effective channel for them to retain hard-earned users. Storyly Stories empower lifecycle marketing strategies, from discovery to purchase, from loyalty to advocacy, and help mobile app and website owners build trust-based and personalized communication with consumers through a blank canvas for enriched, interactive, customized content sharing. 

   

  The launch of ‘Moments’ by Storyly, which is inspired by increasing demand for community building, further enhances the Storyly brand with an additional product that enriches the experience already provided by the Stories product. It will build further on user engagement and time in the app to help brands encourage users to actively participate in content creation within the platform.

   

  Aykut Bal, Chief Product Officer at Storyly comments: “Sense of belonging is fundamental for human beings. People are looking for places/platforms to connect, share and talk about what they care about, and interact rather than just observe.

   

  Digital communities are growing and along with that number of creators is increasing. From Instagram to TikTok, Facebook and Twitter, by posting content, we influence our followers in one way or another. In fact, 50 million people already consider themselves a ‘Creator.’ 

   

  “With the introduction of Moments by Storyly, we’re taking that to the next level and bringing together people who all care about the same sort of thing; be that fashion, cooking, or running, and creating communities where they feel comfortable enough to share their content and thrive off each other. 

   

  “By doing so, we’re also able to provide mobile apps with a self-maintaining and visually social customer platform. Working alongside their social platforms, Moments is able to bring to life their products or services, through their users, increasing relatability, engagement and ultimately, number of customers.”

   

  Moments by Storyly

   

  Moments by Storyly is the latest user engagement solution for mobile apps to empower and retain their communities by turning individual users into creators. It brings a unique and powerful social layer, enabling users to create and share full-screen Stories instantly in your app. These user-generated Stories become a space where users express themselves, which builds up social interactions and strengthens ownership and the sense of belonging. 

   

  Moments by Storyly equips your users with a creative toolset for communication (image and video format through Story camera and gallery upload, texts, and links) and gives them a reason to come back to your app again and again. At the same time, you can ensure safety in your app with advanced moderation capabilities.  

  To learn more, visit: https://www.storyly.io/moments​ 

  
  

  About Storyly

  Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times and Inc, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native, the most catchy and outstanding content format of the day, Stories, to them. Storyly Stories empower mobile marketing strategies and enable them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paolo, Bogota, Singapore, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries. 

   

  To learn more, visit: https://www.storyly.io/ 

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