SuperSmart Ltd

Herzliya, 
Israel
https://supersmart.me/

• Booth: 8105

 Press Releases

• Supersmart raises new investment for autonomous fast checkout system (Nov 29, 2022)

  https://www.calcalistech.com/ctech/articles/0,7340,L-3927269,00.html

  Automatic checkout startup Supersmart has raised a new financing round led by Millennium Food-Tech. The company, which provides retailers with an autonomous fast checkout ‘Scan & Go’ system, raised $10 million 11 months ago led by German manufacturer Bizerba with participation from other funds and private investors. Bizerba, a leading company in manufacturing slicing, logistical, weighing, and labeling systems for retail chains, is the largest shareholder in Supersmart.

  Supersmart in action. Photo: Courtesy

  Millennium Food-Tech, which is an R&D partnership traded on the Tel Aviv Stock Exchange that specializes in investing in companies in the foodtech sector, will invest up to $5 million in the new round, which also includes participation from other funds and investors. As part of the SAFE investment agreement, Millennium Food-Tech, managed by CEO Chanan Schneider and Chairman Guy Rosen, will invest an amount of $3 million in the first stage. This is Millennium Food-Tech’s 10th investment since it held its IPO 18 months ago.

  Supersmart, which was founded in 2014, had raised about $10 million previously and has 40 employees in Israel. The company’s solution is fully deployed by many retailers around the world including Metro, Edeka, and Selgros, and installation has begun at leading retail chains in the United States. In Israel, Supersmart’s system operates in the branches of the Osher Ad supermarket chain, which is also an investor in the company.

  Related articles:

  • How Israel’s SuperSmart hopes to win where Amazon lost
  • Israel’s SuperSmart raises $10 million for automatic checkout solution
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  “The belief shown in us by Millennium Food-Tech, as well as existing investors and the world’s leading marketing chains, establishes Supersmart as a leading solution, which upgrades the customer experience, in an easily applied way, and through which checkout lines will become a thing of the past,” said Supersmart CFO Ofer Ilan.

• Gideon Shmuel appointed as new CEO of Supersmart (Nov 29, 2022)

  https://www.calcalistech.com/ctechnews/article/sy4v11slrj

  The Israeli startup has raised about $20 million to date for its automatic checkout solutions

  CTech

  10:29, 07.11.22

  TAGS:

  SuperSmart

  CEO

  Appointment

  Automatic checkout startup Supersmart announced on Monday the appointment of Gideon Shmuel as its new CEO.

  Supersmart, one of Millennium Foodtech's portfolio companies, was established by a team led by Yair Cleper and began its operations in 2015. The company has so far raised about $20 million and employs approximately 45 people in Israel.

  

  Gideon Shmuel, new CEO of Supersmart.

  (Courtesy)

  The company's solutions are in full deployment at many leading retailers around the world, including the Metro chain in a variety of countries in Europe, EDEKA and Selgros (part of Coop Switzerland), as well as in Israel at all branches of the Osher-Ad chain, which was the first to incorporate the solution, and the Shuk City chain. The company's solutions are also installed by other customers in the U.S., Germany, Czech Republic, Turkey, Ukraine, Romania, Spain, Poland, and Hungary.

  Related articles:

  • Supersmart raises new investment for autonomous fast checkout system
  • How Israel’s SuperSmart hopes to win where Amazon lost
  • Israel’s SuperSmart raises $10 million for automatic checkout solution

  Shmuel served in the past as CEO of Cipla, formerly Eyesight, for over eight years, and in various management positions in several countries and companies, including cVidya Networks, Olista, Top Image Systems, LCR Telecom, and Esprit Telecom. In addition, he is a member of several boards of directors and investment funds, including Rewind and Foresight Group.

  Gideon holds a B.A. from the College of Management in Israel and an M.A. in marketing from Middlesex University.  

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