TwicPics

Paris,  Ile de France 
France
https://www.twicpics.com/

• Booth: 409

TwicPics helps retailers deliver the best visual experience to their users on the Web — pixel perfect, lightning fast and personalized.

TwicPics is a SaaS/IaaS to smartly automate media processing.

TwicPics boosts e-commerce website engagement through image and video optimization. It provides Web page acceleration and high quality visuals, while reducing carbon footprint.

 Press Releases

• A disruptive approach to video optimization on the Web (Dec 16, 2022)

  Paris, France, October 17th, 2022

  You might know TwicPics for real-time web image optimization, pixel-perfect sizing, and compression tailored for each user?

  Well. It is now possible to optimize embedded videos too.

  Embedded videos on the web

  No more headaches

  No need to worry about video formats and browser compatibility.

  No need to insert a heavy Youtube or Vimeo player.

  No more heavy GIFs on pages ruining efforts to get the best possible web perf, especially for mobile users.

  TwicPics takes care of everything. Brands just need to contribute with the original HD video file and the solution will get the work done.

  Introducing TwicPics for Animated Media

  TwicPics videos aims to streamline the process of integrating images and videos. The ideal candidates for TwicPics video integration are hero videos, product videos, and thumbnails. All videos generated by the TwicPics API are muted, to be looped and played automatically. You can think of them as GIFs, but with high quality.

  TwicPics enables integration of native, short videos embedded—not players for video streaming.

  The features include:

  • Automatic layout-driven sizing & cropping
  • Blazing fast, URL-based API for transformation chaining
  • Context-aware generation of formats and codecs for full browser compatibility
  • Modern format output (MP4, WebM)
  • Multiple codecs output for full browser compatibility (h264, h265, vp9)
  • Out-of-the-box lazy loading
  • Automated poster generation

  For more technical details on duration and weight limitations, formats and codecs, make sure to read our Video Optimization documentation.

  Improve customer engagement and increase sales with video content

  Optimizing videos with TwicPics: the end of players

  Embedded videos are directly integrated into the website's source code: forget about clumsy players such as Youtube/Vimeo and their heavy tracking. We listed 6 main reasons why our solution is disruptive. Here they are:

  1. Full control over videos
     With TwicPics, you keep control of your videos. Videos stay in their storage, and never become a streaming platform’s property.

  2. Optimization of page weight
     Forget about the JavaScript of the video players that slow down the page load speed. With TwicPics, simply embed videos via the HTML <video> tag.

  3. Adaptation to the users’ context
     Unlike Youtube, which does not allow e-commerce platforms to adapt videos to the users’ screens, TwicPics automatically optimizes videos according to their screen DPR (Retina). Moreover, videos will be cropped, resized, formatted and compressed according to the browser, and the CSS constraints.

  4. Traffic, SEO and user engagement
     Your website’s SEO and user engagement would benefit from improved web performance. Besides, you’ll keep the users on your brand’s website - instead of redirecting them to external platforms.

  5. Protection of brand image
     Compared with platforms such as Vimeo and Youtube, TwicPics does not require a player to load videos, and our logo will never be imposed or placed on them. We promote our customers’ brands, not ours.

  6. No ads and no cookies
     Say no to advertising competitors’ products and displaying them to users after they finish watching video. With TwicPics, ensure an optimal user experience without ads, without cookies, and without degrading the company's brand image.

  Use Cases

  TwicPics is specialized in banners and product video optimization. These videos are lasting no more than to 30 seconds, they are autoplayed and muted and are starting as soon as a user is landing on your page.

  "We were looking for a solution that would allow us to bring our products to life on our pages. We integrated TwicPics' video solution in a few days and the result is amazing!" — Jean-Michel Awad, Chief Operating Officer, Bobbies

  About TwicPics :

  Founded in 2018, by Florent Bourgeois, Julian Aubourg, Xavier Baldacci and Marc-Henri Spiess, TwicPics is a SaaS solution that allows companies of all sizes to automate media optimization for the web. TwicPics' technology provides the best possible user experience for every user thanks to optimal visual quality and loading speed on all devices.

  TwicPics' promise: increasing engagement and conversion rates while streamlining image management and reducing the carbon footprint of websites.

  Thanks to a €2 million funding, the company was able to expand. TwicPics is preparing a Series A in early 2023 to accelerate abroad.

  Today, TwicPics works with major brands such as L'Oréal, La Redoute, Céline and Burger King, as well as numerous start-ups like Staycation, Dayuse and Smiirl, and currently delivers more than 10 billion images and videos worldwide each month.

  Our mission & our vision:

  To deliver the best possible online user experience through faster site speed for customers and optimized content.

  To empower web professionals with state-of-the-art, future-proof tools, helping them create the best possible quality experience for all online users.

  To make the web as wide as the world, the web everyone deserves.

  👉 https://www.twicpics.com/

• Introducing TwicPics Components (Dec 16, 2022)

  Paris, France, March 26th, 2022

  Is it possible to simply (and efficiently) publish images and short videos on a website? This is the question we are answering with TwicPics Components.

  TwicPics is a SaaS for responsive image and video services. It provides optimized, perfectly sized, and context-aware media from a single high-resolution version. All that's left to do is display this media in the browser. This is precisely the part that TwicPics Components handles.

  TwicPics Components is a free and open-source web component collection that replaces img and video tags.

  Available for the most popular frameworks (Angular, React, Gatsby, Next.js, Svelte,Vue.js (version 2), Vue.js (version 3), Nuxt.js, and native Web Components), they allow you to integrate the TwicPics solution quickly and easily into your projects.

  More information here. 

  About TwicPics :

  Founded in 2018, by Florent Bourgeois, Julian Aubourg, Xavier Baldacci and Marc-Henri Spiess, TwicPics is a SaaS solution that allows companies of all sizes to automate media optimization for the web. TwicPics' technology provides the best possible user experience for every user thanks to optimal visual quality and loading speed on all devices.

  TwicPics' promise: increasing engagement and conversion rates while streamlining image management and reducing the carbon footprint of websites.

  Thanks to a €2 million funding, the company was able to expand. TwicPics is preparing a Series A in early 2023 to accelerate abroad.

  Today, TwicPics works with major brands such as L'Oréal, La Redoute, Céline and Burger King, as well as numerous start-ups like Staycation, Dayuse and Smiirl, and currently delivers more than 10 billion images and videos worldwide each month.

  Our mission & our vision:

  To deliver the best possible online user experience through faster site speed for customers and optimized content.

  To empower web professionals with state-of-the-art, future-proof tools, helping them create the best possible quality experience for all online users.

  To make the web as wide as the world, the web everyone deserves.

  👉 https://www.twicpics.com/

• Green IT: TwicPics' vision (Dec 19, 2022)

  Paris, France, December 7th, 2022

  Just like web performance, there is no doubt that eco-design will be a prerequisite for all web projects in the years to come. The challenge now is to raise awareness and train all stakeholders: eco-design is a cross-functional approach within the company that reaches its full potential when applied consistently at all stages of the project.

  Why eco-design is a must-do today
  Reducing the environmental footprint of websites is becoming a priority. In recent years, the environmental impact of digital technology has been accurately measured and now represents 4% of global emissions, more than the total emissions caused by civil aviation. These emissions will account for 7% by the end of the next decade. Few sectors have such a significant growth dynamic.

  These emissions are distributed as follows:

  • 70% from terminal usage
  • 15% from networks usage
  • 15% from servers usage

  The majority of emissions are not exclusively the responsibility of manufacturers. Digital players have a decisive impact as well. As all developers know, the weight of web pages continues to increase as technology evolves, both in terms of terminals and connection speeds. The median weight of a web page has gone from 500KB in 2012 to over 2MB today. However, the share of images in this total remains invariably the same: around 60%. If we don't impose a form of sobriety in web design, we will remain in a race for ever more powerful and efficient devices to display ever heavier and more complex content.

  Over the last few years, as publications have come out, a direct correlation between data and carbon footprint has begun to emerge. Today, experts are starting to agree on figures and they are far from negligible. A website that generates 1 million page views per month can easily produce over 5 TCO2e per year. This awareness combined with the global emergency situation we are experiencing makes eco-design an essential issue for digital actors.

  The subject is not new. It started in the early '90s in the United States with the Energy Star movement - eco-design of software. But what is changing today is the willingness of all companies to integrate impact issues into their vision and strategy. In view of the considerable increase in the share of digital technology in electricity and energy consumption, digital agencies are following suit by integrating eco-design into their service offering. SaaS solutions are emerging to meet these new challenges. A regulatory framework is beginning to take shape.

  As a sign that this awareness is spreading to the corporate world, in 2021 we began to be approached by several clients, including L'Oréal Finance, to use TwicPics to support their eco-design approach. Today, while business indicators remain the number one topic of attention in our field, the carbon footprint is becoming a concern for many companies.

  Measuring and limiting web emissions in an eco-design logic
  In the past two years, the carbon footprint has become a real concern in the digital world. Unfortunately, it is still difficult to measure its impact. Actors such as the French Institut du Numérique Responsable are producing more and more studies on the subject and aggregating data. But the complexity lies in calculating emissions. This problem is addressed by Greenmetrics. This SaaS platform measures and analyzes the environmental impact of digital activities of companies and suggests concrete actions to reduce their digital carbon footprint. Reducing the weight of media delivered is one such lever.

  As for brands, they are starting to take into account the impact of their website and wish to communicate publicly about their score in terms of eco-design. By looking for efficiency in content delivery and optimizing customer journeys, it is possible to reduce the environmental footprint of a website. End-users, Internet users, reach their goals faster and consume fewer resources during their navigation.

  TwicPics' approach combines performance and eco-design. Struggle for more sustainable web development practices has been a core mission of TwicPics since the company's creation - back in 2018, when eco-design was not yet at the heart of the debate. The solution innovation lies in its ability to optimize and adapt the media automatically to the user's context and the web page's design. All the images and videos delivered by TwicPics are "pixel-perfect" whatever the sites and the users' terminals. In the end, this guarantees the best visual quality, the best performance, and also the guarantee of not delivering too many bytes. As a result, TwicPics can halve the weight of pages and reduce the carbon footprint of its customers by 27% on average. Over 2021, 2400 TCO2e were saved. The equivalent of +22,000,000 km in a diesel car, i.e. almost 545 round-the-world trips! (see Greenmetrics study, September 2022).