Measure incrementality,
make smarter marketing decisions
Launch experiments in minutes with the Haus marketing science platform. Measure the precise business impact of every advertising effort — online and offline.
Optimizing billions in ad spend for the world's top companies
Incrementality
Haus experiments
Accurate
Omnichannel measurement
Fast and automated
Privacy-durable
No black boxes
Unparalleled scientific rigor
Traditional attribution
Correlation-based metrics
Misleading
Incomplete
Vulnerable to privacy changes
Leads to sub-optimal decisions
SaaS Products
Grow your business with robust data science tools
How to optimize marketing for incrementality with Haus
Design experiments
Haus splits geos into a treatment group that sees your ad and a holdout group that doesn’t.
Measure incrementality
After an experiment, compare how ads affect the treatment vs. holdout group to see an ad’s true incremental impact.
Align reporting to causal truth
Understand what tactics drive your business.
Allocate budget
Invest in the channels and campaigns that demonstrate incremental impact.
Your can’t-miss marketing podcast
Master marketing and ad measurement with insights from Open Haus.
Most recent
Episode 12: Incrementality AMA - An unfiltered conversation with Olivia Kory and incrementality experts
Episode
12
In our first-ever Open Haus AMA, Haus experts answer all your questions about marketing incrementality.