Retail media will make up one-fifth of worldwide digital ad spend this year, according to
EMARKETER, and in the U.S. it’s the second fastest growing major ad format. With such rapid growth, retailers are eager to use their digital properties to reach the eyeballs of consumers at the point of sale while monetizing their ad inventory. In response to demand for improved targeted advertising practices using first-party data, SAS, the provider of a fully independent, first-party ad server
SAS 360 Match, has built a robust ecosystem that addresses challenges that exist throughout the retail and commerce media lifecycle.
SAS has assembled some of the top retail media companies in the industry to be part of its retail media ecosystem to help companies of all sizes and resources optimize revenue streams.