NRF 2021

Prodco Analytics Inc.

Montreal,  QC 
Canada
http://www.prodcotech.com
  • Booth: 6239

Prodco Retail Analytics delivers a comprehensive analysis platform that highlights where opportunities for improvement exist and helps your stores reach their real performance potential. Our retail performance solution delivers a deeper understanding of shopper behavior with real-time analytics at all levels of the operations and marketing team. Established in 1997, Prodco has become a global leader in retail shopper measurement and behavior. We partner with leading retail organizations to help measure in-store opportunities, align sales staff to optimize service levels, and benchmark their performance against segment specific consumer traffic trends. Headquartered in Montreal, Canada, with offices in Toronto, Virginia, USA and London, UK as well as local certified solution partners in 42 countries.

 Products

  • 3D Stereoscopic Camera
    3D Stereoscopic camera leverages high speed 3D video processing, Wi-Fi and Bluetooth technology to accurately count shoppers entering and exiting a store, track their shopping journey throughout their visit, and removes sales staff from the total count when combined with our low energy Bluetooth FOBs or visual badges....

  • HM-360 (Fisheye Camera)
    The HM360 Fisheye Camera uses a 12 MP fisheye color lens to cover large areas to track real-time visitor movement. Gain insights into shopper behavior and better understand how customers move within the stores. Using these additional metrics, retailers can make smarter selling decisions by adjusting their merchandise mix, assigning sales labor to meet traffic demand by zone, understanding shopper intent, and allowing optimization of store layouts for improved customer experience.

    Advanced analytics KPIs include;
    • Complete consumer path from entry to exit
    • Visitor heatmaps
    • Zone Analytics
    ...

  • Staff Exclusion and Tracking Tags
    Prodco tags automatically exclude staff from total traffic and when combined with multi camera coverage, will identify and track where sales staff are relative to customers on the sales floor.
    Sales staff, security guards, and greeters can wear a tag in order to be automatically excluded from total traffic counts to increase accuracy and represent real visitor opportunity.
     ...

  • Prodco Live™ Retail Analytics App and Portal
    Prodco Live™ is an industry leading analytics app and reporting  portal that enables retailers to gain insights into shopper behavior and discover where opportunities for improvement exist, designed from the perspective of the retailer. It is tailored to their function within the organization. Each management level has access to dedicated dashboards and reports specific to their function; store manager, district/regional manager,  and executives.

    Prodco Live™ eliminates the need for printed reports as it puts all data at retailers’ fingertips with unique export options such as export link, screenshot, and export report. The portal is tablet and mobile ready for maximum mobility, making accessing data on the sales floor or while on the road easy.
    Combined with Prodco’s Retail Traffic Index, retailers can compare their store traffic with regional consumer traffic to benchmark their performance against regional trends....

Categories

Big Data
  • In-Store Analytics
    • In-Store
  • Customer Insights and Analytics
  • Store Performance Analytics
  • Traffic Counters
  • Wi-Fi and Bluetooth Analytics
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