NRF 2021

ASREADER, INC

PORTLAND,  OR 
United States
https://AsReader.com
  • Booth: 6763


Visit AsReader booth 1363 to see RFID and Barcode in action!

AsReader provides mobile and fixed RFID and Barcode solutions for Retail. AsReader is #1 in Japan with 70% of the sled market. Devices range from 2D/1D Barcode Scanners to UHF RAIN RFID and HF/NFC RFID Readers/Writers and combinations of these technologies for Smartphones & iPads/tablets. Off-the-shelf solutions for iPhone 16/15/14/13/12, 11/XR, iPhone SE3/SE2/8/7/6s/6, iPad minis and iPads. Android solutions are also available with more cases being added every day. In addition to the mobile solutions, AsReader has Box-type devices that are perfect for POS and self-checkout situations. Come by the booth to see a demonstration! Our mobile units are rugged enough for the back room with lightning-fast cycle counts, yet sleek and stylish enough for the showroom floor.

 Press Releases


  • Portland, OR, January 10, 2025. . . Visitors to the AsReader Booth #6763 at the 2025 National Retail Federation (NRF) show in New York’s Jacob Javits Convention Center this weekend will see a host of new advances in the retail space. Among the 1,000 exhibitors and more than 175 sessions, AsReader will show new ways to use RFID for inventory management, retail mastery, quick customer service, including self-serve terminals and software that turns any phone any a scanning device. AsReader--which literally was named to “use your phone as a reader”—is coming to the show armed with technology that makes smartphones even more important for business efficiency.
    AsCode
    Barcodes were historically designed to be read one-by-one with a dedicated device such as a laser and had several issues with devices reading them with a smartphone, such as reading distance and reading speed. In addition, two-dimensional codes are also designed to be read optically, so as the amount of information increased, the bits became smaller, and the reader was taxed with more and worked less efficiently. 

     
  • A new Wearable RFID device from two Japan-based tech manufacturers — AsReader and Teijin Frontier — is making waves having just achieved FCC/FDA approval in the USA. The device, called RecoHand™, has been shown to manufacturers, logistics and material handling companies and retail giants at several 2024 tradeshows in the USA and UK, including RFID Journal LIVE! 2024, National Retail Federation (NRF24), MODEX2024 and Retail Technology Show (RTS24) in London. Interest in RecoHand has turned to momentum as the device is now shipping to customers after joining the winners circle at RFID Journal LIVE! as a finalist for Best New Product of 2024 award.

    “UHF and RAIN RFID devices like the ASR-L251G are great for counting a large number of items quickly, even from a distance,” AsReader’s Paul Whitney said. “But when it comes to just reading one tag at a time, it's not the best technology for that. With RecoHand™, the reading area is actually just two centimeters, so it's nearly impossible to grab the wrong tag. When you reach for a tag, you can't get the one next to it if you're touching the items one at a time.”
  • As NRF 2025, AsReader will be showing its best-selling GUN-Type scanner, the ASR-L251G GUN-Type Reader/Writer, now in its “V2” upgrade.
        
    This updated version of the L251G has a more streamlined case and makes the AsLOCK connector stronger -- and easier to replace. Designed in Japan and made in South Korea (and TAA compliant), the L251G is currently in the hands of many manufacturers, retailers, healthcare leaders, and transportation/logistics companies aiming to complete inventory and locate items quickly.

     
  • The ASR-P35U: UHF band “Desktop” RFID reader will replace the former ASR-P30U “Desktop” reader and is significantly smaller at roughly the footprint of a credit card.  Because it is powered via USB-C, it is battery-less as its use is generally static on a desktop or mounted to a wall with included mounts.  It can be used with Windows and Android out of the box.  Use with iOS devices is possible with a power adapter, like those available for high-end cameras.

    ASR-P37U: Same as the P35U, but half-sized, with an external antenna port, instead of a built-in one. Small enough to use attached to a drone, there is a wide variety of antennas with this small device for many different use cases. It is currently in use as a scanner for self-check-out terminals in retail and grocery stores in Japan.
     

  • Debuting at NRF is a new technology partnership between AsReader and Locus Robotics, the world’s leading Autonomous Mobile Robot (AMR) manufacturer. Dubbed “Locus Origin,” the AMR links with AsReader’s RFID technology to create a state-of-the-art warehouse management system with a new approach to improving logistics efficiency and automation.

    The Locus Origin robot allows humans and robots to collaborate on automation and optimize manual processes, without replacing humans. The robots travel the warehouse floor with totes, and humans pick the product and put it into the totes.

    One technology that works with the Locus Origin is the RecoHand™, a new Wearable RFID device from AsReader and Teijin Frontier that achieved FCC/FDA approval in the US this year. This technology was recently named a finalist as one of the best new products of 2024 by RFID Journal.

    Until now, picking has been a two-part process where workers grab the box, then read it with an RFID gun. Now, as users grab the box, the wearable RecoHand is reading the item as workers grab it, in one motion. This has improved efficiency rates by 50% in practical use in Japan.

 Products

  • Stop by AsReader Booth #6763 to see new 2D code
    AsCode from AsReader, a new two-dimensional code demonstrated for the first time outside of Japan, makes it possible to manage a variety of information on a smartphone, which was previously difficult with barcodes. Simply put, AsCode is a new variation of the barcode, similar to a QR code.

    The AsCode user can do inventory, check selling prices, and inspect goods just by holding their smartphone while moving by the items they’re scanning, and it does so quicker than the codes in use now. Employees can scan shelves as they walk through the store, inventorying as they go and immediately be alerted if something is expired or in the wrong section. When used in the retail environment, AsCode improves data accuracy and realizes information visualization and real-time utilization. Beyond retail, this new code for scanning will be used in distribution, logistics tracking, and events.
    Here's what sets AsCode apart from the rest:
    • AsCode can be read faster and read text from farther away because the AsCode dots are bigger than QR Codes.
    • AsCode charges "per device" not "per app," unlike competitors
       
    ...

  • AsReader unveils AsCameraX
    Now in its newest version called AsCameraX, this Camera Barcode Scanning Software was developed by AsReader’s engineering team in Japan and is available with a one-time installation fee and a nominal subscription fee for users to simply do one thing—to use company phones as readers, especially for retail. Available on the Google Play Store, AsCameraX is currently in use at a number of retail locations including a high-end men’s clothing retail chain. AsCameraX allows staff to do what had previously been impossible. With a scan rate of 1,100 scans per minute or approximately 18 scanned tags per second, AsCameraX does what no human or other barcode scanner can do in that short amount of time.

    At NRF, smartphones will be in use to demonstrate how the technology works. No hardware is needed for AsCameraX, unlike competitors, and the software is used solely on Android company-issued smartphones such as the ruggedized Kyocera DuraForce Pro 3 and DuraSport 5G Androids.
     ...

  • AsReader and Teijin Frontier to show RecoHand
    AsReader’s Booth #6763 will showcase Wearable RFID technology such as Teijin Frontier’s RecoHand™ a UHF wearable reader from a well-established textile manufacturer based in Japan for more than a century. This technology that confines radio waves and offers 1:1 touch reads, made from the same materialization as a golf glove, and was put to use by the Japanese government two years ago. Employees learned to scan bins by running their hands across products, and while grabbing the items they're able to read it simultaneously. Used at hospitals’ warehouses for first responders and COVID-19 response, the Japanese government reported that using RecoHand more than doubled their productivity speed.

    RecoHand was a finalist for the Best New Product of 2024 award, and was hailed by RFID Journal as “an engineering win” for “technology.

    RecoHand works well with the new “Locus Origin” robot, also showing at NRF. The AMR links with RecoHand’s RFID technology to create a state-of-the-art warehouse management system with a new approach to improving logistics efficiency and automation.
     
    ...

  • AsReader offers Point of Sale (POS) technology
    AsReader offers three sizes of POS technology with RFID: large, medium and small;

    Large: RFID POS Checkout technology continues to evolve with a large antenna tub with special shielding that keeps the reads to exactly where users want it. This tub is for self-checkout for shopping baskets.

    Medium: AsReader’s new Desktop POS reader can read at checkout when a person is folding the clothing, for example, putting it neatly into a bag.

    Small: AsReader’s Smart Jewelry Tray monitors all items going onto tray and coming off, thereby enhancing tracking, traffic and can identify stronger appeal items without relying solely on sales data. Due to this technology, the future of inventory for jewelry is RFID and AsReader shows how a stealthy RFID Reader located inside the jewelry tray can “watch” the items as they go on and off the tray for a customer....

  • AsReader brings Gun Type and Paddle type scanners
    Fast and accurate RFID Inventory will also be on hand at NRF in the form of AsReader’s GUN-Type ASR-L251G-V2 & PADDLE-Type ASR-P252B are the kings of inventory management. While the ASR-L251G has become the choice of many for its 40ft (12m) read range and 1,100+ tags per second speed, some will opt instead for the new ASR-P252B PADDLE-Type AsReader for a number of reasons, including its long, thin shape and ability to reach areas between metal shelves, into deep metal cabinets, high up near the ceiling, or located on the exterior of a truck, many feet off the ground.
     ...

Categories

Hardware
  • Computer Equipment and Printers
  • Kiosks
  • Wearables and IoT
    • In-Store
  • Barcode Scanning
    • Merchandising
  • Barcode Scanning
    • POS
  • Printers, Cash Drawers, Keyboards, Displays, Scanners and Associated Parts
  • Systems and Equipment
    • Supply Chain
  • Distribution and Warehousing
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