Weather-Driven Demand for REPORTING & ANALYSIS
Weather often “masks” underlying business performance, making performance analysis, planning, and forward earnings guidance challenging. To clearly gauge performance (and not inadvertently draw incorrect conclusions or miss hidden issues), businesses need to know when, where, and how much the weather affected traffic levels, total or division/department transactions, and category-specific sales. Planalytics Weather-Driven Demand (WDD) calculations isolate the impacts enabling companies to evaluate results (such as regional sales, promotions, marketing campaigns, etc.) from a weather-neutral perspective.
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