NRF 2021

Planalytics

Chesterbrook,  PA 
United States
http://www.planalytics.com
  • Booth: 4039

Weather volatility is the most prominent and constant climate-related risk retailers and consumer-based businesses face today. Planalytics provides predictive analytics that help companies proactively manage this mission-critical and financially impactful issue, address climate resilience, and capitalize on the opportunities created by weather-influenced changes in consumer purchasing. Planalytics is the leading global provider of weather-driven demand with unmatched retail-specific expertise gained from analyzing over one million categories based on more than 15 trillion sales transactions. Planalytics’ localized, product-specific weather-driven demand analytics integrate into existing solutions and AI/ML environments to improve demand forecasting, planning, inventory management (replenishment and allocation), financial reporting, digital marketing and operations management in extreme weather. Clients commonly capture benefits that include 2-6% profit enhancement, up to 2% in additional annual sales, and double the effectiveness of digital marketing campaigns. Visit planalytics.com to learn more.


 Press Releases


 Products

  • Weather-Driven Demand for REPLENISHMENT
    Incorporating Planalytics’ predictive Weather-Driven Demand (WDD) metrics into replenishment processes and forecasting solutions helps retailers stay ahead of changing sales patterns, resulting in better availability, increased sales, reduced wastage, lower inventory costs, and enhanced customer satisfaction and loyalty.  LEARN MORE....

  • WeatherIQ Weekly Insights (Planalytics & the NRF)
    WeatherIQ is a collaboration between the National Retail Federation and Planalytics that provides weekly weather impact outlooks for select product categories or retail segments compared with the prior year. Available through the NRF's Center for Retail & Consumer Research, NRF members that are logged in can view additional metro-level insights along with year-over-year weather variance maps. LEARN MORE.



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  • Weather-Driven Demand for DIGITAL MARKETING
    Every day, the weather influences the activities people choose to pursue and their purchasing mindsets. Proactively identifying these reactions — which vary significantly based on time of year, location, and other factors — is a proven way to increase digital marketing effectiveness by targeting consumers who are ready to buy with relevant content.  Businesses can improve click-throughs, sales, ROAS, and more by optimizing campaigns with predictive Weather-Driven Demand (WDD) analytics that show when, where, and to what degree demand will be elevated or depressed for specific products or services. LEARN MORE....

  • Weather-Driven Demand for PLANNING & ALLOCATION
    Optimizing plans and inventories on a localized basis can be tricky, especially considering the variability of weather across the business. Planalytics’ Weather-Driven Demand (WDD) analytics help companies more effectively manage this challenge. By reducing planning error and better aligning inventories with shifts in demand, businesses can better avoid lost sales, margin-eroding markdowns, and costs. Retailers can typically capture 20 to 70 basis points in incremental profit by incorporating WDDs into planning and allocation processes. LEARN MORE....

  • Weather-Driven Demand for REPORTING & ANALYSIS
    Weather often “masks” underlying business performance, making performance analysis, planning, and forward earnings guidance challenging. To clearly gauge performance (and not inadvertently draw incorrect conclusions or miss hidden issues), businesses need to know when, where, and how much the weather affected traffic levels, total or division/department transactions, and category-specific sales. Planalytics Weather-Driven Demand (WDD) calculations isolate the impacts enabling companies to evaluate results (such as regional sales, promotions, marketing campaigns, etc.) from a weather-neutral perspective.  LEARN MORE....