NRF 2021

Clear Demand

SCOTTSDALE,  AZ 
United States
https://cleardemand.com/
  • Booth: 915

Clear Demand is the premier retail pricing solution for grocers, convenience stores, and FMCG retailers with patented data science that analyzes historical sales patterns and shopper price sensitivity to recommend optimized prices. Their technology enables retailers to develop pricing and promotion strategies incorporating business rules, cost changes, and competitive data to achieve profit and revenue objectives. Clear Demand's innovative approach simplifies implementation and drives adoption, allowing retailers to see measurable value. The platform provides complete visibility into pricing decisions while minimizing disruption to existing operations. Learn more at cleardemand.com.


 Press Releases

  • SCOTTSDALE, AZ – Jan 15, 2024, Today, Clear Demand announces its newest retail customer, Gelson’s, a specialty supermarket chain in Southern California known for its unique assortment, high quality, product freshness and unsurpassed service.

    Along with its supermarket assortment, Gelson’s continues to push innovation, adding new curated food options, take-home meals, wine bars, and convenience formats, including its recent announcement of its ReCharge by Gelson’s store. Clear Demand’s AI solutions will enable optimized price and promotions that build customer loyalty, gain market share, and improve competitiveness across assortments and formats.

    “There is no doubt that our customers’ food buying habits and sensitivity towards price have changed,” said Ronald Johnson, Chief Information and Supply Chain Officer at Gelson’s. “Clear Demand was the unanimous choice to deliver the pricing and promotions necessary for our growth and transformation.”
     
  • SCOTTSDALE, AZ – August 7, 2024 –Clear Demand, the premier AI Price and Promotion Optimization software provider, has announced a strategic investment from M33 Growth, a Boston-based growth-stage investment firm. This investment aims to boost Clear Demand’s growth, fuel innovation, and extend its capabilities to continue delivering strong value for retail clients in the grocery and convenience store markets.

    In an increasingly complex and challenging market environment, Clear Demand’s AI pricing and promotion solutions have become indispensable for its clients, which include some of the largest grocery and convenience store chains in the US. These solutions directly and materially improve financial performance by facilitating faster, more transparent, and better pricing recommendations that ultimately align with the retailer’s strategy within and across categories. By leveraging Clear Demand’s advanced technology, clients gain deeper insights into consumer behavior and competitive dynamics, allowing them to optimize revenue and profitability while delivering on their brand promise to customers.

  • Scottsdale, AZ – Oct. 1, 2024 – Clear Demand, the premier provider of Price and Promotion Optimization software for grocers and convenience stores, has enhanced its Tobacco Pricing Solution to support a broader assortment of tobacco products and drive additional profitability for retailers.

    Even as the customer base shrinks, tobacco remains a prominent sales and margin contributor for convenience stores, accounting for 28% of in-store sales, according to the latest NACS State of the Industry Report. However, increased competition, highly price-sensitive customers, and shifting customer behavior toward lower-tiered and other tobacco products have made effective pricing more critical.

    “Our goal is to continuously evolve our platform to meet the needs of our retail partners,” said Jim Sills, CEO at Clear Demand. “By expanding the scope of our Tobacco Pricing Solution to include other tobacco products, we’re enabling retailers to optimize pricing decisions across the entire category, driving profitability while remaining compliant with complex regulations.”


 Products

  • Price Optimization
    Price Optimization handles complex pricing strategies. It recommends non-promotional, non-discounted prices by leveraging retailer-defined rules, competitive data, data science, and machine learning. The solution boosts sales, profitability, and volume while enhancing competitiveness and customer satisfaction.

    Prices are generated for items across locations and channels, but the system is designed with the user in mind. They can review, adjust, and approve with visibility into forecasted impacts on revenue, profit, and unit sales. Users can also run ad-hoc scenarios, modifying rules to compare outcomes before finalizing prices, ensuring the system is flexible and accommodating to their needs.

    Price Optimization also includes capabilities for pricing extended price reductions funded by vendor deals that run for a month or more. ...

  • Promotion Optimization
    Promotion Optimization is adaptable to various promotional strategies, streamlining planning and improving promotional sales, profit, and volume. Through the application, users can define their events and budget targets, allocate ad space, and identify the products and offers to achieve their targets. The system provides historical analyses of prior promotions' performances and revenue, profit, unit volume, cannibalization, and affinity projections. This adaptability allows users to tailor their strategies, adjust offers, eliminate underperforming promotions, test new promotions, conduct what-if analyses, and negotiate with vendors on funding.

    Promotion Optimization efficiently manages events and forecasts. The event information can be exported and provided to ad layout and artwork solutions, while the forecasts, which predict the demand for upcoming events, can be interfaced with supply chain solutions to ensure product availability during promotions. This streamlined process reassures users of the system's capabilities in managing their promotional activities....

  • Tobacco Pricing
    Tobacco Pricing is an innovative solution that recommends prices for tobacco and other nicotine products. It utilizes rules management, manufacturer buydowns, government regulatory requirements, data science, and machine learning. The rules management engine, explicitly designed for tobacco pricing's unique requirements, and the APIs that send buydown information directly from the manufacturer's system, ensure its efficiency.

    Users can review the prices and adjust price recommendations through a user interface. Once satisfied, they can easily export these price recommendations for integration into their POS or back-office system by following a simple process....