The 2024 MarTech Breakthrough Award recognizes the innovation of Acoustic Connect, a customer engagement platform that empowers marketers to deliver personalized, behavior-based journeys at every stage of the customer lifecycle, through email and mobile campaigns. By combining multichannel marketing, journey orchestration, customer data management, and advanced reporting and analytics with behavior-based first-party data in a single platform, marketers gain unmatched visibility into the customer experience, and control of their marketing campaigns.