Win with Price & Promotion and simplify the complex world of retail pricing by integrating your first-party data with broader market data to establish and achieve your business goals and stay competitive and stay ahead of the game. Whether you’re dealing in Technology and Durables, Fast Moving Consumer Goods, or both, NIQ’s advanced solutions are designed to meet your specific needs and ensure your business thrives in a competitive market. By integrating retail pricing data from thousands of companies with your first-party data, you’ll access unique market insights – and an impressive AI forecasting solution. From base price optimization to promotional planning and execution, our end-to-end solutions ensure complete control over your pricing ecosystem. Experience the peace of mind that comes with knowing you have the most reliable retail data and insights at your fingertips.

NIQ's Market Measurement solutions offer unrivaled global coverage of the CPG and Tech and Durables spaces, providing omnichannel, total store coverage from a single, trusted source. With a comprehensive view of where consumers shop, the media they consume, and the terms they search, you’ll know exactly where your market performance growth is coming from today and where to find it tomorrow. 

Learn more about how our Market Measurement solutions and expertise help you understand performance and improve planning so you can optimize your business growth strategies. 

Our robust customer analytics and audience segmentation solutions to empower retailers with unmatched insights into consumer behaviors. Leverage the industry’s largest and most representative consumer panels, backed by market-leading, exclusive POS and retail data across online and offline channels. This tech helps you analyze sales drivers and execute accurate purchase combination and basket size analysis, as well as drill down, filter data, and segment specific customer audiences on the fly. Trust in our 90 years of Retail expertise and industry-leading data to make timely decisions, stay ahead of market trends, and tailor your shopper-facing strategies effectively. Leverage your data with NIQ’s market-leading intelligence for a complete understanding of today’s omnishopper, ensuring you have all the information you need to meet and exceed their evolving expectations.