RECLAIM YOUR CART. Our mission at TRAC, is to help retailers save carts, time and money by significantly decreasing shopping cart loss, provide real-time data, and increase customer satisfaction. Technology, engineering and psychology come together to turn shopping cart pain into a pleasurable experience. The HUB is an expertly engineered, easy-to-install, unobtrusive shopping cart retraction system that manages supermarket, mall and department store parking-lot shopping cart hubs. Smart Technology is integrated in an intuitive, customer-friendly app to incentivize, gamify, and encourage consumers to return their shopping carts to the Trac hub at the conclusion of their retail experience, as well as report on their cart’s condition. The Dashboard is used to get a better understanding of how your customers interact with your store and how long they spend there. Learn habits and be more prepared to serve your customers. Visit us at https://www.tracarts.com to learn more.
Press Releases
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Shopping cart theft and loss are significant issues for retailers, costing thousands annually and creating public complaints about abandoned carts. In Santa Fe, New Mexico, the problem was severe enough that the city spent nearly $50,000 to retrieve missing carts.
TRACARTS has developed a high-tech, psychology-driven solution to help retailers address this issue. Our TRAC system integrates data-tracking hubs, app-enabled returns, and incentives for responsible cart use. This system reduces lost carts and provides valuable insights into customer behavior, allowing retailers to enhance the shopping experience while saving time and money and minimizing shopper costs.
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In this interview, a tech-savvy business leader reflects on his journey from a curious 90s kid drawn to technology to leading innovative teams focused on practical, data-driven solutions. He shares lessons from early remote work experiments, emphasizing that remote success relies on clear communication, structured processes, and aligning expectations. He highlight the power of data in shaping business decisions, citing projects like Trac by Tracarts, which modernizes physical retail by connecting customers with data-equipped shopping carts, enhancing customer experience and loyalty while minimizing cart loss. Looking forward, he see AI’s evolving role as a game-changer for organizations, urging companies to harness unique data sources as competitive advantages.