ObservePoint

• Booth: 1817

ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest traffic pages and user paths to the darkest corners. See what’s performing below acceptable standards, trace it back to the source, and get on a path to improvement. Audit privacy compliance efforts, validate landing pages, confirm data tracking, monitor your entire marketing tech stack, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.

 Press Releases

• Privacy Compliance at Scale (Dec 03, 2024)

  A London-based professional services agency, Loop Horizon, had been engaged by a global consumer brand to establish monitoring of their privacy compliance across hundreds of websites

  • The C-suite had directed that all websites in the EU need to be compliant
  • All markets reported to upper management that they were compliant, but a quick ObservePoint scan by Loop Horizon showed that none of them were
  • Loop Horizon used ObservePoint’s API to build a global privacy dashboard for their client
  • Each market’s compliance efforts could now be validated, and proof of compliance efforts are readily at hand should any regulatory bodies request it

   

  Download the PDF to find out how a global privacy dashboard helped the consumer brand monitor and troubleshoot website privacy for over 200 domains in 30 countries.
  https://www.observepoint.com/case-studies/case-study-privacy-compliance-at-scale/

• Understand Which Landing Pages to Prioritize (Dec 03, 2024)

  ObservePoint’s Email Inboxes feature ensures marketing emails and their linked pages are functional, compliant, and optimized before sending. Simply set up an inbox, define QA rules, and link it to test emails. The platform scans pages for issues like broken links or missing tracking and provides readiness alerts. This helps you confidently drive traffic to error-free pages, reducing risks in email campaigns. Existing users can easily implement it, and new users are invited to try a demo or free account.
  Read here: https://www.observepoint.com/blog-posts/how-to-validate-landing-pages-for-emails/

 Products