Aura Vision

• Booth: 555

Aura Vision is a new in-store analytics solution that helps enterprise retailers like Decathlon, Sports Direct & Adidas drive sales conversion and productivity in their stores. We're replacing traditional footfall counters using our plug & play AI that connects directly into stores' existing security cameras - no new sensors needed. **Enhanced Footfall** Discover new traffic and conversion opportunities across your stores - with a modern purchase funnel and industry leading footfall counting accuracy. **Path to Purchase** Identify key moments along the customer journey to drive conversion - helping store design, marketing and merchandising teams deliver the most compelling customer experiences. **Precision Staff Planning** Do more with your current staffing resources to optimise conversion and productivity - helping store managers to better meet customer demand across and improving customer shopping experiences. **Brand Performance Platform** Provide your brand partners with competitive performance insights on product engagement and demographic audiences - providing retailers with a value-added differentiator.

 Press Releases

• Flannels elevates stores with Aura Vision (Dec 19, 2024)
  Flannels, a British multi-brand retailer of designer fashion, partnered with Aura Vision to gain in-store analytics using existing CCTV cameras.
  
  Flannels needed a simple overview of store performance and a way to stay competitive without installing new sensors. Aura Vision’s video AI platform delivered anonymous insights from existing security cameras, achieving cost-effective full-store coverage.
  
  With Aura Vision’s Precision Staff Planning tool, Flannels increased conversion by 0.75%, improved staffing productivity by 34%, and reduced waiting times, delivering a 4.5X ROI.
  
  Other Aura Vision products included Enhanced Footfall for overall performance metrics, Path to Purchase for product engagement and demographic insights, and Basket Recovery to reduce basket abandonment by tracking queue and checkout times.
  
  Aura Vision’s platform leverages existing infrastructure to provide real-time, anonymous analytics on customer experiences, staffing, layouts, and marketing effectiveness.

• Virgin Media O2 national analytics roll-out (Dec 19, 2024)
  Virgin Media O2, the UK’s leading telecommunications provider, selected Aura Vision’s in-store analytics for its entire estate of 307 stores.

  Facing the renewal of outdated footfall counters, Virgin Media O2 sought to leverage existing security cameras, identify growth opportunities, measure staffing effectiveness, and gain deeper insights beyond simple counters.

  Aura Vision deployed its platform across all front-of-house cameras to deliver full-store analytics. Path to Purchase and demographic segmentation provided a complete view of customer behavior, top-performing displays, and staffing impact.

  The Results

  • 22x ROI from optimizing displays
  • Accurate footfall analytics to forecast and benchmark
  • Real-time insights to improve staffing, service times, and campaign effectiveness

  Virgin Media O2 has now expanded Aura Vision’s solution to all stores, driving improved performance, segmentation, and efficiency.
   

• Purple drives traffic and conversion in-store (Dec 19, 2024)

  With a rapid expansion of their retail estate, Purple needed to measure the performance of each showroom in detail, to ensure every customer is greeted with a consistently high-quality experience.

  Purple needed a solution that could accurately count customer demand despite having a high number of showroom associates. In addition, tracking exactly how many customers sat or lay down on each mattress was of utmost importance.
  
  Aura Vision's flagship Enhanced Footfall package delivered to Purple a more modern analytics to replace manual customer counts.

  Purple’s team was able to benchmark location busyness with passer-by traffic counts, identify local demographic conversion trends with unique customer segmentation technology and take action with industry leading footfall counting accuracy, all from their existing security cameras.

  Aura Vision delivers 24% more accurate customer counts than a traditional footfall counter, by automatically segmenting associates from customers, and continues to deliver:
  - new conversion opportunities
  - unique product insights
  - increased sales

   

• Gymshark launches in-store with Aura Vision (Dec 19, 2024)
  Gymshark, a global athletic apparel powerhouse, partnered with Aura Vision to guide its ambitious foray into physical retail. From its first flagship store on Regent Street to pop-ups and an expanding store estate, Aura Vision’s analytics empowered Gymshark to optimize store design, enhance customer experiences, and cement its leadership in the sportswear category.
   

  As an online retail leader, Gymshark thrived on data-driven decision-making. However, entering the offline retail space presented new challenges:

  • Understanding demographics
  • Accurate footfall and traffic metrics
  • Optimizing future store designs
  • Evaluating campaigns and displays

  Gymshark deployed Aura Vision’s full-store analytics at its Regent Street flagship, paving the way for adoption across future launches, including Stratford’s Westfield shopping center and international pop-ups.

  Gymshark leverages Aura Vision’s analytics to achieve:

  • Improved Store Design
  • Enhanced Customer Journey
  • Optimized Merchandising
  • Campaign Effectiveness
  • Data-Driven Decisions

  These advancements have positioned Gymshark not just as a challenger but as a category leader in the sportswear industry.

• Decathlon optimises visual merchandising (Dec 19, 2024)

  Decathlon is the largest sporting goods retailer in the world with over 2080 stores in 56 countries. For a large retailer like Decathlon, with its extensive showroom areas and region wide seasonal refits, visual merchandising is particularly important.

  Decathlon was looking for a plug and play solution to pilot across a number of stores that would enable it to track its campaigns performance across multiple stores & regions.

  Decathlon turned to Aura Vision, a video AI analytics platform that delivers reliable in-store analytics. Aura Vision offers total privacy and ownership of the physical store’s data and uses existing CCTV camera infrastructure to calculate the number of customers in each area of the store, as well as their dwell duration and engagement with products and marketing materials.
   

  By utilizing Aura Vision’s advanced technology, Decathlon, in a matter of weeks, was able to:

  • capture segmented footfall data
  • efficiently plan its staff rotas
  • track sport segment performance
  • Identify the ROI on the refits

  With Aura Vision, Decathlon was able to maximize the effectiveness of its visual merchandising and drive a 0.5% sales conversion uplift in a few weeks.

 Products