BlueZoo Inc delivers accurate, privacy-protecting, and cost-efficient counts of shoppers and in-store retail Media Networks impressions. BlueZoo counts mobile phones as a proxy for people without requiring any app on the consumer’s mobile phone.
Each BlueZoo sensor has a detection zone of adjustable size for which BlueZoo’s cloud software measures visits/impressions, occupancy, dwell time, and unique visitors. BlueZoo also measures foot traffic from sensor to sensor.
BlueZoo sensors are delivered either as BlueZoo proprietary hardware or as firmware on supported platforms, such as BrightSign and BlueFin.
Retailers use BlueZoo to improve conversions, margins, and operations. For digital signage, BlueZoo measures campaigns’ impressions, reach, and frequency.
Press Releases
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BlueZoo Fall 2024 Delivers New Capabilities and Improved Ease-of-Use for Measurement of Advertising Impressions
New software release enters general availability on both BlueZoo sensors and BrightSign media players.
MENLO PARK, CALIFORNIA, USA, November 14, 2024 — BlueZoo, the leader in audience measurement for out-of-home advertising and Retail Media Networks, today announced BlueZoo Fall 2024, with major new capabilities. The new BlueZoo firmware (version 5) gives BlueZoo sensors still more flexibility for internet connectivity. The new BlueZoo dashboard (version 4) provides new visualizations of BlueZoo measurements, whether customers use BlueZoo’s own sensors or, instead, BrightSign® media players running BlueZoo firmware. Our new Real Time API introduces scalable delivery of real time occupancy data.