NRF 2021

Storeplay

Malvern,  Victoria 
Australia
https://storeplay.com.au
  • Booth: 5438

Welcome to Storeplay, where every note, pixel, and scent is a brushstroke in the masterpiece that is your brand. Here, innovation isn't just a buzzword; it's the heartbeat of every sensory solution we craft. We're not just changing the way people shop; we're transforming it into an unforgettable journey. Dive into a world where every detail is meticulously aligned with your brand's essence, creating experiences that resonate with your customers long after they've departed. Storeplay is the only sensory retail experience company in the world that improves store performance (sales and operations) through radio, digital signage, scenting and queue management - all wrapped in its own Retail Media Network. Explore Our Suite of Sensory Solutions - Each Crafted to Perfection - Storeplay Music: Harmonise Your Brand's Voice with Customised Music Solutions. - Storeplay Display: Transform Your Space with Dynamic, Engaging Visuals. - Storeplay Scent: Create an Olfactory Identity with Bespoke Scent Solutions. - Storeplay IQ: Streamline Operations with Intelligent Queue and Data Management. - Storeplay Media: Engage Customers with Data-Driven, Insightful Retail Media. - Storeplay Activate: Elevate Events into Memorable Experiences with Our Expertise.


 Press Releases

  • Storeplay, a leading provider of in-store digital experience solutions, today announced the launch of its new Storeplay Unified Admin feature designed to support neurodiverse individuals by reducing sensory stimulation in retail environments. This innovative feature allows retailers to designate “Quiet Times” during which sensory inputs such as music, digital signage, scenting, and lighting can be adjusted automatically.

    Over 20% of the population is neurodiverse, making it challenging for many to navigate overly stimulating environments like retail stores. Storeplay’s Unified Admin addresses this issue by providing retailers with the tools to create a more inclusive and comfortable shopping experience.

    With the Storeplay Unified Admin’s “Quiet Time” settings, retailers can schedule specific times when:
                      •               Music volume decreases 🎵🔉
                      •               Digital signage becomes static 📺
                      •               Scenting systems are turned off 🌬️
                      •               Lighting is dimmed 💡⬇️

    At the end of the designated period, all settings automatically revert to their regular configurations, ensuring a seamless transition for both staff and customers.
     
  • Storeplay, an innovator in unified sensory solutions for retail, today announced it has been chosen by Amazon Web Services (AWS) to be showcased at the AWS “Smart Store” exhibit during the National Retail Federation (NRF) Retail Show in New York, January 2025. Storeplay is one of only three technology-forward businesses worldwide selected to demonstrate how their platform is reshaping the future of retail.

    Bringing an All-in-One Sensory Experience to Retail
    Built on the principle that the in-store journey should be as dynamic and personalised as the customers themselves, Storeplay’s platform merges music, scent, visuals, and queuing into a single, user-friendly dashboard. By delivering cohesive brand identity, personalised moments, and targeted marketing, the solution empowers retailers to elevate in-store engagement, enhance conversion rates, and foster lasting loyalty.

    Key Features of the Storeplay Platform Include:
     Intuitive Brand Building & Unforgettable Experience
     Unified Control from One Dashboard
     AI-Driven Personalisation
     Integrated Retail Media for Revenue Growth
     “Quiet Time” for Inclusivity
     

 Products

  • Storeplay Radio
    Welcome to the symphony of retail success with Storeplay Music. Our sophisticated platform uses nuanced algorithms to curate playlists that resonate with your brand's soul and your customers' preferences. Experience music that adapts to the pulse of your store, enhancing every moment.

    Benefits
    • Customer Engagement: Studies have shown that the right background music can increase retail sales by up to 38%.

    • Brand Recall: Approximately 60% of customers report a higher likelihood of recalling a brand when music aligned with the brand's identity is played.

    • Employee Productivity: Music in the workplace can improve employee productivity by as much as 15%, enhancing the overall work environment.

    ...

  • Storeplay Display
    Transform your retail space into a canvas of digital art with Storeplay Display. Our AI-driven solutions ensure your visual messaging captivates and informs, turning every corner of your store into a story-telling masterpiece.

    Did you know?
    • Attention Capture: Digital displays capture 400% more views than static displays.

    • Purchase Influence: About 80% of brands experience a significant increase in sales, up to 33%, using digital signage.

    • Customer Retention: Interactive digital displays can increase customer dwell time by up to 30%.


    ...

  • Storeplay Scent
    In the world of Storeplay Scent, every aroma tells a story. Craft a unique atmosphere with custom fragrances that evoke memories and emotions, meticulously designed to complement your brand's narrative and ambiance.

    Did you know?
    • Purchasing Behavior: Scent marketing can increase in-store sales by up to 30%.

    • Customer Experience: 75% of emotions generated every day are due to smell, playing a crucial role in forming memories and experiences.

    • Brand Recognition: A signature scent can increase brand recognition by 80%.

    ...

  • Storeplay IQ
    Welcome to the new era of retail efficiency with Storeplay IQ. Blending intelligent queue management with cutting-edge Click & Collect (BOPIS) and Click & Deliver services, we are redefining the retail experience. Our platform not only streamlines customer flow but also brings unparalleled convenience to online ordering and pickup processes, enhancing both customer satisfaction and your operational effectiveness.

    Did you know?
    • Queue Management: Implementing effective queue management can reduce customer wait times by up to 50%.

    • Customer Satisfaction: 70% of customers state that waiting time is the most frustrating part of the shopping experience.

    • BOPIS Efficiency: Retailers offering BOPIS (Buy Online, Pickup In-Store) have seen a 50% reduction in customer wait times.

    ...

  • Storeplay Media
    At the intersection of retail and technology lies Storeplay Media. Harness the power of data and AI to craft advertising campaigns that speak directly to your customers' needs and desires, maximising impact and driving sales.

    Did you know?
    • Increased Sales Conversion: In-store retail media can boost sales by up to 31% through enhanced product promotion and customer engagement at the point of purchase.

    • Customer Engagement and Recall: About 84% of customers are more likely to purchase advertised products, with in-store media also boosting brand recall by 83%.

    • Influence on Purchase Decisions: 76% of purchase decisions are made in-store, with in-store retail media playing a key role in influencing these spontaneous buying choices.

    ...