Mugler and Arianee Transform Customer Engagement with digital product passports
Mugler and Arianee are proud to announce their partnership, introducing digital product passports for Mugler's handbags. These passports will initially be available for the Spiral Curve 01 and 02 bags, available online and in select stores.
Owners of the Spiral Curve 01 and 02 bags will experience a new level of engagement, from reading and exploring product stories to collecting digital passports on their smartphones, providing access to unique experiences and features.
These blockchain-backed product passports offer ownership validation, historical tracking, and effortless transferability. Mugler's visionary move anticipates forthcoming EU regulations and addresses the growing demand for transparency, turning their handbags into digital engagement platforms.