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Sell more by selling earlier Our sell earlier platform takes the headache out of pre-order operations – so that modern eCommerce can always be selling. Pre-orders made easy Our platform solves the #1 issue we hear from eCommerce brands when scaling pre-orders: Warehouse and 3PL compatibility. Purple Dot holds pre-orders outside your downstream systems until stock arrives – avoiding warehouse confusion. And with deep configurations, you can handle things like splitting mixed ship date orders and automated workflows to ensure you are never oversold. Trusted by your customers Pre-orders can get a bad reputation with shoppers – resulting in low conversion and increased customer service calls. With Purple Dot, we build trust in your pre-order experience with a clear UX, dedicated post-purchase emails, and a self-service portal for your customers to check and amend their pre-order – so they always feel they are in the loop. Full FTC Compliance When charging upfront for pre-orders, you need to tick all the regulatory boxes. Purple Dot does this for you by ring fencing sales until the pre-order ships, and ensuring all the necessary customer communications and cancellation rights when charging upfront for their pre-order. This gives you full confidence in paid customer demand while ensuring compliance doesn’t hold you back from converting sales.

 Press Releases

• Pre-commerce platform Purple Dot secures $10M (Jan 09, 2025)

  Pre-commerce platform Purple Dot secures $10M Series A

  London-based pre-ordering and waiting list platform Purple Dot has closed a $10M Series A funding round. The company enabling brands and retailers to sell products before they arrive at the warehouse in order to reduce risk to inventory, gather consumer data and optimise sales forecasting.
  
  The round was led by OpenOcean with participation from Commerce Ventures and existing investors Unusual Ventures, Connect Ventures, Moxxie Ventures, and Paul Forster, former CEO and co-founder of Indeed. With the funding, Purple Dot will continue building its platform and expand its reach to more brands across various industries.

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