NRF 2021

Digital Wave Technology

Ponte Vedra Beach,  FL 
United States
https://digitalwavetechnology.com/
  • Booth: 8106

In an era where AI is reshaping retail, Digital Wave Technology's ONE™ Platform has emerged as a breakthrough solution, empowering retailers with unmatched agility, intelligence, and insight. Most retailers have struggled with fragmented data stored in silos, which slows response times and obstructs a cohesive, strategic view of their business. ONE™ directly addresses this challenge by unifying data across departments—from product information and customer insights to supply chain and pricing—into a unified, extensible data model, with a single source of truth and rapid development. This organization-wide visibility allows teams to act on real-time, actionable insights that fuel rapid, effective decision-making, and enable monetization of data.  At the core of the ONE™ Platform is a combination of native AI and a robust Master Data Management foundation, driving a suite of enterprise-grade solutions including Product Information Management, Merchandise Financial Planning, Assortment Planning, Allocation, Replenishment, Order Management, Lifecycle Pricing, Promotion Planning, Deal Management, and GenAI Content Management. These solutions automate key processes and optimize workflows, equipping retailers to focus on growth and strategic initiatives.   Unify the entire product journey from item creation, product management, merchandising, pricing, advertising and more to drive sales, boost profitability, and enhance customer experiences for strategic growth.

 Press Releases

  • Lori Schafer, CEO of Digital Wave Technology, has been named one of the 2024 Top AI Leaders in Retail by RETHINK Retail as part of its newly launched AiR (AI in Retail) program.

    “I’m sincerely excited to be acknowledged alongside some of the most innovative minds in AI within the retail industry,” said Schafer. “This recognition reflects not just my efforts, but the incredible work of the entire Digital Wave Technology team in pushing the boundaries of what’s possible with AI in retail. Together, we are helping to transform the way organizations engage with consumers, and I am humbled to continue leading this charge.”

    Schafer joins honorees from companies such as Diebold Nixdorf, Microsoft, Intel, and PwC in this prestigious recognition.
  • Digital Wave Technology’s ONE™ Platform answers the challenges that have limited the first generation of GenAI implementations. The ONE Platform is a next-generation solution that combines product information management (PIM), digital asset management (DAM) and master data management (MDM), with native AI and GenAI, to provide a unified source of truth, facilitating the sharing of consistent, accurate and accessible data across various business functions and applications. The ONE Platform can contain product data, shopper intelligence, and any other kind of structured or unstructured data. Through its pre-built, best-of-breed solutions for content, planning, price optimization, and fulfillment, it also supports increased margins and sales, operational efficiency and drives faster time-to-market for products and campaigns, improving alignment with customer expectations and market trends.
    Download the report for free at https://www.digitalwavetechnology.com/report-empowering-next-generation-product-and-shopper-intelligence

  • Digital Wave Technology Named a “Vendor to Watch” in the IDC MarketScape: Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment

    Digital Wave Technology has been named a “Vendor to Watch” in the IDC MarketScape for Worldwide Retail Promotions Management, 2024-2025 Vendor Assessment (IDC #US52038224, December 2024).

    Digital Wave’s AI/GenAI native ONE™ platform, with a foundation in MDM, eliminates data silos, providing one source of consistent, accurate and accessible data across enterprise applications, including Promo Planning, PIM/PXM, Merchandising Lifecycle Pricing, Order Management, and GenAI Content Management and Marketing.

    The low-code/no-code platform enables rapid application development at a fraction of the traditional development time. Its solutions are extensible, allowing teams to configure them to their exact needs.

    “Digital Wave Technology is honored to be included as a vendor to watch,” said Lori Schafer, CEO, Digital Wave Technology. “Our platform enables best-in-class pricing solutions alongside a host of enterprise-ready solutions, made possible by unifying data into a single source of truth.”

 Products

  • ONE™ Platform

    The ONE™ Platform provides a unified, extensible data model, a single source, of truth, and rapid development of enterprise solutions with master data management at its core. ONE™ breaks down data silos, unifies data across the organization, and future-proofs data management. By resolving fragmented data issues, it ensures real-time synchronization and accuracy, while seamlessly enriching data with attributes, images, and descriptions to support smarter decision-making. 

    Equipped with a Rapid AI AppDev toolkit, ONE™ empowers businesses to swiftly deploy AI initiatives that drive sales, reduce costs, and optimize the supply chain. Its cloud-based, low/no-code solution supports multi-brand, multi-region, and multi-lingual operations, making it accessible and flexible for diverse teams. With robust data governance, real-time product insights, and comprehensive lifecycle visibility, the ONE™ Platform helps consumer brands drive growth, accelerate pro

    ...

  • Maestro AI for Content Management
    Leverage GenAI for swift product copy generation, enhanced product attribute enrichment, infusion of positive review sentiments, comprehensive Voice of the Customer review analysis for valuable insights, and rapid advertising campaign creation.

    Imagine having a secure enterprise AI co-pilot that integrates into your existing tech stack, setting the stage for unprecedented growth and efficiency! 

    Our Maestro AI solution, including generative AI, empowers your teams to: 

    • Craft captivating product copy in any language in seconds to expedite onboarding for all commerce channels. 

    • Automatically assign product attributes and extract from documents, enhancing product discoverability. 

    • Infuse positive customer product review sentiments into product descriptions. 

    • Analyze Voice of the Customer product reviews to gain actionable insights. 

    • Empower your marketing team to create memorable cost-effective Advertising Campaigns with lifestyle images and compelling copy in seconds. 

    Be up and running in a few weeks! Join us at the NRF Innovators Showcase to see our one-of-a-kind solution! 

    ...

  • Product Experience Management (PXM)

    Reduce product onboarding time from weeks to minutes! Digital Wave’s AI-native Product Experience Management (PXM) revolutionizes how you manage and present product data, ensuring rich, consistent storytelling across all digital channels. Our PXM includes PIM, Master Data Management (MDM), Digital Asset Management (DAM), and GenAI automated on-brand copy and attributes. 

    With brand-specific, SEO-optimized product copy, automated product attribute enrichment, and multichannel syndication, PXM helps every product detail shine. Robust workflow management, data governance, and automated category management reduce manual work, cut errors, and speed up time-to-market. Advanced analytical reporting and Digital Product Passports (DPP) enhance transparency and compliance across channels. 

    Flexible and adaptable, our PXM aligns with your business needs, supporting scalable data management and delivering quality product experiences that boost growth and engagement. Future-proof your operations and lower ownership costs with a comprehensive, efficient solution designed to enhance collaboration and governance across every touchpoint. 

    ...

  • Lifecycle Pricing
    Maximize profitability with native AI pricing solutions tailored for retail. Gain real-time insights and adaptive modeling to respond to market shifts in demand and elasticity. Automate price optimization, promotions, and markdowns for greater team efficiency, increased market share, and profit. Leverage AI-native Lifecycle Pricing to perfect your pricing at every stage of the product lifecycle. 

    • We support Regular Price, Promotions, and Markdown Optimization at the speed required to succeed in today’s retail environment. 

    • Experience the power of real-time insights and remodeling based on changes in demand and elasticity. 

    • Achieve target CPIs, maintain price perception, and boost profitability with automated recommendations for any location level or channel. 

    • Understand demand early in the product lifecycle for proactive pricing decisions and clearing of short-life products. 

    • Engage in what-if scenarios, fit-to-budget capabilities, auto-approvals, and AI-driven alerts for potentially other more profitable actions – buy more, cancel, & change business rules. 



       


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  • Maestro AI Advertising

    Modernize your marketing with native AI advertising campaigns using your secure brand platform to deliver cost-effective, compelling campaigns quickly and precisely. Our GenAI solution acts as a copilot to create lifestyle images and marketing copy in your brand voice for any brand, category, product, promotional, or personalized marketing. 

    • Execute AI ad creation and syndicate globally across multiple selling channels in any language in a single solution. 

    • Amplify brand awareness and watch engagement rates soar.  

    • Streamline the process, fuel creativity, and boost your team's productivity. 

    • Cut production costs associated with costly photo shoots or ad agencies and reduce customer acquisition costs. 

    • Stand out in the market, adapt to trends swiftly, and build brand loyalty.  

    ...

Categories

E-Commerce
  • AI Recommendations
    • Information Technology
  • Product Information Management
    • Marketing and Communications
  • Content/Social Media Management/PR/Campaign Management
  • Customer Engagement
    • Merchandising
  • Assortment/Category Management
  • Forecasting
  • Planning and Execution
  • Price, Promotion and Markdown
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