Supply chain collaboration has been used so often in the CPG space that it has practically become a buzzword. However, there’s a significant misconception around synchronization. Is there true collaboration happening in which all members of supply chain teams, including partner retailers and merchandisers, can coordinate to meet on aligned objectives, grow a specific category, and respond to quality forecasts?
Orchestration through a foundational trio of people, process, and technology is key. In this fireside chat with Consumer Goods Technology, Jorge Risquez, co-founder and CEO of supply chain platform bops, breaks down barriers to true collaboration, sharing best practices for achieving end-to-end inventory synchronization that can keep up with quickly shifting consumer demand.