Gumband, an award-winning marketing platform that powers and measures interactive spaces and activations, has been selected for the National Retail Federation 2025 Innovators Lab.
The company’s innovative technology lets brands manage and measure their physical environments in real time from anywhere. Gumband has powered in-person spaces and guest experiences globally for Google, Meta, TikTok, Stripe, LinkedIn, Nike, the NFL, Equinox and Activision.
Gumband’s suite of products provides brands with a new understanding and level of visibility into audience behavior on-site — including how guests both interact with and dwell in key areas and activations — and offers quantifiable insights about their Return on Experience.
The company’s latest product is a sophisticated, privacy-conscious camera-less presence sensor to track passive engagement, traffic flow, and dwell time. It generates first-party metrics that quantify spatial popularity for a more comprehensive understanding of how guests interact with spaces and installations. Next in the pipeline is AI-enablement of responsive, in-person guest experiences.