Particular Audience

Sydney,  NSW 
Australia
https://particularaudience.com/

• Booth: 8203

The closest thing a retailer can get to Amazon Ads technology. Using advanced machine learning powered search and recommendation systems, enterprise retail media networks leverage Particular Audience to triple engagement, double onsite inventory, and increase ad revenue by 4-10x. We proudly partner with the world's most ambitious brands, including Sony, Target, The Good Guys, and Dan Murphy’s. Our teams in the UK, USA, Canada, and Australia support clients worldwide.

 Press Releases

• Particular Audience Named in The Leading 100 List (Nov 25, 2024)

  Particular Audience, a pioneer in AI-driven retail technology, proudly announced its inclusion in the Leading 100, featuring on the Nasdaq tower in Times Square. This esteemed recognition highlighted the company's groundbreaking advancements in hyper-personalization and retail media, solidifying its position as a leader in the retail technology landscape.

  The Leading 100 List, curated by The Lead, honors the top 100 companies that are revolutionizing the fashion, retail, and technology sectors. Particular Audience's innovative approach to retail technology, especially in the realm of AI-driven hyper-personalization, earned it a spot among the industry's most influential players.

• Adaptive Transformer Search (Nov 25, 2024)
  Particular Audience, a pioneer in advanced artificial intelligence technologies for ecommerce, today announced the launch of its revolutionary Adaptive Transformer Search (ATS). This AI-powered search technology promises to solve the underlying problems plaguing ecommerce search as reported by 94% of consumers, representing a significant leap forward in search efficiency and customer experience.

• Giving Retailers a Way to Take On Amazon (Nov 25, 2024)

  To continue developing its technology, the company secured $7.5 million in Series A funding in a round led by Equity Venture Partners and that included existing investors Carthona Capital and a group of angel investors. This latest investment gives the company $9.5 million in total funding raised to date, which includes $1.3 million in seed funding raised in 2019.

• How to Grow Your Retail Media Revenue with AI (Nov 25, 2024)

  The surge of Retail Media, pioneered by Amazon and followed by other Retailers, has changed the Fast Moving Consumer Goods industry forever. A good two years after joining the party, a lot of Retailers (and Advertisers!) are feeling the glass ceiling of one-size-fits-all tech.  In this episode, James Taylor, the CEO of Particular Audience exposes how, through Artificial Intelligence and Machine Learning, Retailers can make a quantum leap in their capabilities, particularly in search, to offer consumers and advertisers a much more personalized experience.

  Topics covered:

  • James’ journey from investment banking to starting Particular Audience
  • How Retailers have adapted to the Retail Media boom
  • The unresolved issue of the Endless Isle
  • What the likes of Amazon and Walmart are getting right in Retail Media and why other Retailers are trapped in legacy systems
  • Why Machine Learning and AI can be Retail Media gamechangers