Cognira

Atlanta,  GA 
United States
http://www.cognira.com
  • Booth: 601

Cognira is the premier leader in enterprise Promotion Management solutions for retailers. Cognira’s PromoAI transforms how you plan, optimize and analyze promotions. Empower your teams to seamlessly collaborate, streamline workflows, and harness the power of AI and analytics to drive smarter and more effective promotions. Plan: Streamline the management of offers, events, and funding with a collaborative workflow that enhances coordination across merchandising, marketing, and vendors. Optimize: Leverage AI-driven recommendations to select the best offers, events, and ad placements, maximizing sales and customer reach. Analyze: Gain insights into performance at every level to inform strategies, improve decisions, and negotiate funding. Transform and Optimize Your Promotion Planning Workflow: - Strategic Plan: Capture strategic promotional activities based on joint business planning. - Marketing Strategy: Define campaigns and events for all channels, including print, digital, and space. - Funding Negotiations: Secure better vendor funding terms for promotions. - Promotion Plan: Plan, optimize, and refine promotional decisions. - Marketing Collaboration: Align promotion placement across events. - Historical Review: Evaluate historical performance and inform future tactics. - Vendor Collaboration Portal: Facilitate seamless communication and coordination with vendors.