Buy With Prime and Multi-Channel Fulfillment
To help merchants build and scale their businesses across their own websites, other marketplace service providers, and social media channels, Amazon offers a suite of externalized ecommerce services that leverage the power of Amazon’s fulfillment network and the Prime shopping experience. Amazon MCF is the foundational supply chain service operating in more than 10 countries. This service gives merchants the option to have Amazon pick, pack, and ship their orders for channels beyond Amazon.com. Buy with Prime, currently available in the U.S., uses the trust and recognition of the Prime brand to help increase traffic and sales on merchant DTC websites, while also leveraging Amazon MCF to fulfill and deliver orders. For Prime members, Buy with Prime is a member benefit that unlocks even greater selection, value, and convenience beyond Amazon.com. By leveraging the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand, retailers can quickly scale up and scale down a single, shared pool of inventory based on customer demand across their sales channels.