Bynder

Boston,  MA 
United States
http://www.bynder.com
  • Booth: 4065

Bynder’s leading AI-powered Digital Asset Management platform powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and configurability, Bynder’s DAM enables brands to maximize the value of their content with the most powerful, intuitive, and richly integrated platform.


 Show Specials

  • Learn how Bynder’s AI-powered Digital Asset Management enables retail brands to thrive by delivering the right asset to customers across all omnichannel touchpoints, including e-commerce and in-store, to boost customer loyalty and sales performance.

  • (Jan 06, 2025)

    Global market research firm Forrester has recognized Bynder as a leader in digital asset management (DAM)—having achieved the highest score possible in ten criteria, such as vision, innovation, scalability, and revenue.

    The Forrester Wave™ Digital Asset Management Systems, Q1 2024 report states that Bynder “invests to play a transformative role in the digital-first economy.”

    “Bynder invests to play a transformative role in the digital-first economy. Bynder’s vision is to empower brands with exceptional content experiences and continuously meet the demands of the digital-first economy. With a late-2022 majority investment from private equity firm Thomas H. Lee Partners, Bynder’s R&D budget for DAM innovations is more than $100 million over the next three years. With a global footprint, the Dutch DAM player now powers over 4,000 global brands, including Spotify, Pernod Ricard, and Mazda. Although it brings a strong user community, Bynder’s agency partner ecosystem is limited because of the ease of implementations. Its roadmap is currently on par with vendors in this evaluation.


 Press Releases

  • Bynder, a global leader in AI-powered enterprise DAM, has helped a number of global brands break Black Friday and Cyber Monday records by delivering exceptional content experiences at scale across a number of worldwide e-commerce channels.

    During the seven day period (November 27 - Dec 2 2024) which included  Black Friday, Small Business Saturday, and Cyber Monday, Bynder’s Content Experiences (CX) for Omnichannel solution was responsible for serving more than 6 billion assets to over 70,000 websites, with more than 4.5 billion asset transformations undertaken. 

    The figures represent a 15% increase in assets delivered vs 2023, plus 67% more assets were delivered through CX for Omnichannel on Black Friday than an average day in 2024.

    Customers such as Sur La Table, Bose, Raymour & Flanigan and Puma used CX Omnichannel to deliver targeted and optimized content at scale to their digital channels over the busiest shopping days. Bynder customers were able to utilize the assets stored in their Bynder DAM and transform and deliver them to their digital channels, including their website, e-commerce sites, emails and social media.

  • G2's Enterprise Grid® Report for Digital Asset Management, Fall 2024, is a collection of ratings gathered from real software users, not industry analysts. G2 sources its data from product reviews created by G2 users as well as other online sources and social networks. 

    To be considered a Leader, a DAM vendor must consistently have high reviews from G2 users and substantial scores in the market presence category.

    Bynder’s AI-powered DAM has once again been ranked higher than any other DAM in the grid, receiving the highest customer satisfaction score and showcasing a significant market presence worldwide.

    Download the report to discover why enterprise brands trust Bynder to maximize the value of their content with the most powerful, intuitive, and richly integrated platform. 

    Report highlights:

    • 96% of users rate Bynder as 4 or 5 stars, while 92% believe the technology is headed in the right direction

    • Bynder received the highest satisfaction score among all other products in Digital Asset Management

    • 88% of users would recommend Bynder to those looking for an enterprise DAM

    • As a 100% SaaS DAM provider, Bynder consistently provides a seamless, experience to its customers

  • Integrating a CMS with a DAM can dramatically improve content management efficiency, accelerate go-to-market times, boost audience engagement, and unlock exceptional content experiences.  By connecting Bynder’s composable DAM with a CMS, teams can streamline the process of updating, storing, and publishing assets. This integration ensures that only approved, up-to-date assets are used and eliminates the risk of publishing outdated content. It also fosters collaboration, reduces administrative tasks, accelerates content delivery, and improves content ROI by making assets easier to find and repurpose.

    Bynder currently offers 23 CMS x Bynder integrations — including integrations with Contentful, Contentstack, SiteCore, WordPress, and Drupal.

  • Learn more about how marketers are delivering an omnichannel marketing strategy discusses the importance of consistency and integration across multiple marketing channels. It highlights the need for a unified approach to reach consumers wherever they engage with content—whether it’s on social media, websites, or email. The piece emphasizes using digital asset management (DAM) systems to streamline content creation, ensure brand consistency, and improve the efficiency of omnichannel marketing efforts.

    Bynder empowers e-commerce brands to deliver timely, personalized content that resonates with the right audience, optimizing brand consistency and performance. It helps manage increasing channels and touchpoints, streamlining distribution and time-to-market while ensuring hyper-relevance across diverse customer experiences.

  •  In just under one year, over 500 brands have leveraged Bynder’s AI-powered solutions to improve asset management and scale their content operations, experiencing firsthand how Bynder can increase productivity and generate tangible ROI. Bynder’s AI Search Experience has quickly become a trusted solution for brands focused on enhancing content discoverability, optimizing workflows, and scaling digital asset creation, management, and distribution. Now trusted by over 500 customers, including industry leaders like Siemens Healthineers, Lucid Motors, Oatly, Vodafone, and Campari, Bynder’s AI-powered search capabilities have helped drive an impressive triple-digit growth in ARR within the first year of launch—a powerful testament to the transformative impact Bynder delivers on its customers’ business performance.  
     


 Products

  • Digital Asset Management (DAM)
    Bynder’s composable and highly integrated DAM platform serves as the system of record for your digital content. Built on our enterprise-grade, scalable SaaS infrastructure, it offers ease of use, comprehensive capabilities, and flexible configurability for even the most demanding digital asset management needs. The world’s most iconic brands trust our AI-powered platform to break down silos, accelerate time to market, maximize ROI, and integrate seamlessly into their martech stack to deliver exceptional content experiences today and in the future. ...

  • CX User Community
    With the world's most powerful DAM as the foundation, Bynder presents your content to teams and collaborators in the most engaging, informative, and targeted way possible; providing each group with the right context and content to amplify impact. Enjoy consistent brand representation across all touchpoints, accelerated campaign execution, curated assets delivered directly to go-to-market stakeholders, and seamless enablement for teams and partners. Use Bynder to translate brand assets into powerful content that drives growth....

  • CX Omnichannel
    Supercharge your omnichannel marketing strategy by extending the power of your Bynder DAM solution. With CX Omnichannel, you can boost engagement by creating targeted content experiences on your website, app, or within marketing campaigns or other digital touchpoints. Transform and optimize your digital assets based on the channel and audience automatically, ensuring brand consistency and improved website performance. ...

  • Integrations
    Connect Bynder to your martech stack seamlessly with our open, composable, and connected platform. Bynder’s 100+ pre-built integrations and comprehensive APIs make it easy to connect to your other marketing technology tools so you can align operations and increase speed to market. Automatically add new assets to Bynder from your creative tools, select Bynder assets from your CMS, deliver assets to your website, app, emails, or other digital touchpoints, and more. ...

  • AI capabilities
    Bynder delivers real value to customers through pioneering and practical AI solutions for content generation, management, and search, backed by a team of world-class AI experts and the innovative work of Bynder Labs. Generative and transformative AI accelerates content production while adhering to ethical standards and regulatory compliance. With capabilities like Text-in-Image Search, Duplicate Manager, and Face Recognition, Bynder optimizes asset management and supercharges content discoverability. By giving teams full control over their data and AI usage, Bynder’s responsible AI ensures greater efficiency and compelling ROI across the entire content lifecycle. ...