Cimulate is a Generative AI technology company building the first Customer Generative Pre-Trained Transformer (Customer-GPT). Founded by two experienced entrepreneurs, Cimulate is changing how the customer journey is delivered, managed, and optimized, specifically starting with commerce search. Today, search is keyword match-driven, and fails to take the full context of the customer journey and outcome objectives into account. The Cimulate Customer-GPT solves for this. We build a vertical Customer-GPT for our customers with their data, and we start small and quickly with little development required by our customers. Starting with search relevancy ranking optimization, we show 3-15% improvement in conversion.