First Insight

Warrendale,  PA 
United States
http://www.firstinsight.com

• Booth: 4549

First Insight is a global leader in AI-powered decision-making, trusted by brands like Gap, Under Armour, Marks & Spencer (M&S), Woolworths, Family Dollar, and Kohl’s. Leveraging advanced AI technologies—including generative AI, machine learning, and human computational modeling—combined with real-time consumer data, First Insight transforms consumer insights into profitable strategies that drive measurable business success. Powered by its proprietary Voice of the Customer platform and Value Score™, First Insight enables businesses to evaluate the value of products, people, and experiences. First Insight helps companies confidently design, price, and market offerings that resonate with consumers, ensuring every decision aligns with market demand and delivers financial impact. With 17 years of innovation in AI and predictive analytics, First Insight empowers businesses across industries—including retail, apparel, footwear, automotive, home goods, CPG, and hospitality—to outpace competitors by deeply understanding and adapting to ever-changing customer needs. From concept to conversion, First Insight equips brands to create offerings customers love while achieving higher revenue, stronger margins, and deeper customer loyalty. Learn more at www.firstinsight.com.

 Press Releases

• First Insight Launches New Gen AI Tool (Oct 25, 2024)

   First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, announced the launch of "InsightIQ Sentiment", a cutting-edge Generative AI-powered solution designed to transform how retailers, brands, and manufacturers analyze consumer feedback at scale. This powerful tool delivers deep, actionable insights, enabling retail teams to make smarter, faster decisions across product assortment, design, and marketing strategies by linking consumer sentiment directly with product value scores.

  “Generative AI is reshaping how retail leaders make critical product and design decisions,” said Greg Petro, Chief Executive Officer of First Insight. “With InsightIQ Sentiment, we are empowering retailers to not only address product underperformance but also uncover hidden gems in consumer feedback. This tool enables merchants to take smarter, more profitable actions that drive margin improvements, sell-through, and customer satisfaction.”

• New Report: TikTok’s Uncertain Future (Oct 25, 2024)

  68% of Retailers Believe the Sale or Ban of TikTok Would Impact Their Business and Conversion Rates
  
  First Insight’s Report Finds 82% of Retailers Plan to Increase Ad Spend on Facebook in the Event of a TikTok Ban

  Pittsburgh, PA—August 28, 2024—First Insight’s latest report, TikTok's Uncertain Future, reveals that retailers may find themselves caught off guard by potential disruptions if a TikTok ban goes into effect. The report finds that while 68% of retailers acknowledge that a TikTok ban could impact their business and conversion rates, only 28% have a contingency plan in place.  

  "Retailers risk losing a powerful product discovery platform if TikTok is shut down.” Said Greg Petro, CEO of First Insight. “With over two-thirds of consumers discovering products on TikTok that they later purchase elsewhere, the clock is ticking for retailers to develop contingency plans. Retailers need to understand where their shoppers will be if TikTok goes away, and which platforms can deliver the same product discovery and customer acquisition magic that TikTok presents.”  

• First Insight Named in Gartner® 2024 Market Guide (Oct 25, 2024)
  Pittsburgh, PA – August 23rd, 2024 – First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, announced today that it has been identified as a Representative Vendor in Gartner’s 2024 Market Guide for Retail Assortment Management Applications: Short Lifecycle Products.