Haus

Mountainview,  CA 
United States
https://haus.io

• Booth: 8130

Haus is an incrementality platform that helps brands like Caraway, Sonos, Ritual, Pernod Ricard, and Jones Road Beauty measure the incremental ROI of online and offline ad spend. Our industry-leading marketing science suite provides some of the world's most recognizable brands with the power to measure true incrementality and allocate budget efficiently to maximize growth and profitability – with privacy-durable, trustworthy, and impactful business results.

 Show Specials

• Fueling Growth Lunch (Jan 06, 2025)
  Haus is in NYC for NRF, and we're excited to bring together growth leaders for an intimate lunch just steps away from the Javits Center. Join us for what's sure to be a fun afternoon of good food, great conversations, and even better company.
  
  *This event is intended for brands. Space is limited– you’ll get an email once your RSVP has been confirmed.

• Test your incrementality intuition and win! (Jan 06, 2025)

  Want to see incrementality testing in action AND get free stuff? Stop by Booth 8130 and play our quick game! Guess the incremental impact of YouTube for an omnichannel retailer—get it right, and you can select a prize from a Haus customer.

  Game on—we’ll see you there!

 Press Releases

• Haus now works with Amazon Vendor Central brands (Jan 06, 2025)

  Consumers don’t buy where marketing tells them to: For example, someone may see an ad on TikTok and decide to purchase the product on Amazon, rather than the brand’s ecomm site. Brands need to be able to measure the omnichannel impact of marketing efforts wherever customers buy, lest they waste major advertising dollars.

  Geotesting is the best way to get a causal read on the impact of marketing and omnichannel halo effects – ”Did this person buy because of the ad, or were they going to buy anyway?” – but it relies on having the same level of geo-granularity in targeting as actual sales data. Up until recently, brands who sold *to* Amazon directly – rather than brands that sell directly *on* Amazon – couldn’t access this granular geo data. But as of Dec 2024/Jan 2025, an update from Amazon makes this data available, enabling these brands to use Haus to measure omnichannel incrementality.

  This is transformative for brands who sell via Amazon Vendor Central + DTC and/or retail.

• Brands Embrace AppLovin As Hot Marketing Channel (Jan 06, 2025)

  You’d be hard-pressed to find a DTC, ecomm, or retail growth marketer who isn’t all over the hottest advertising channel in the digital world right now: AppLovin.

  AppLovin is an advertising platform that primarily delivers ads through mobile games. In late summer 2024, they expanded the types of advertisers who could advertise via their network to include DTC, ecomm, and retail brands as part of a beta – and the industry went wild.

  Marketers are clamoring to understand if AppLovin is as potentially impactful as the platform claims. Early incrementality tests point to the platform being incremental and showing clear signs of lift across the board, but efficiency varies considerably, and in some cases, doesn’t seem incremental in terms of new customer revenue. In brand incrementality tests published and analyzed exclusively by Haus, the lift is there – but how the incremental return on ad spend (iROAS) compares to brand goals and profitability appears complicated. 

• How Laura Geller Used Haus to Measure Meta Sales (Jan 06, 2025)

  Laura Geller sells its makeup products directly to consumers on its website, as well as through a well-known ecommerce marketplace. To drive traffic to these places, the brand often relies on Meta to reach and acquire potential customers.

  The team at Laura Geller suspected that many of the conversions they were seeing in the ecommerce marketplace were driven by Meta ads, but the company’s existing measurement approach wasn’t able to capture the “halo” effect these ads might be having on marketplace traffic. This was due, in part, to a lack of granularity in the data shared by the ecommerce marketplace.
  
  Laura Geller partnered with Haus to tackle this challenge. Together, they designed an incrementality experiment to help quantify actions that occurred as a result of the brand’s advertising on Meta. The results showed a 19.3% incremental lift and $2.1 million in incremental revenue, enabling the brand to strategically allocate/reallocate budget and make science-backed marketing decisions.

• Brands say declining marketing efficiency #1 worry (Jan 06, 2025)

  Haus – the industry leader in incrementality marketing measurement – is currently collecting survey responses from senior DTC and ecomm growth marketing leaders about 2025 outlooks. 

  Responses to date include behind-the-scenes insights from brands like Oura, Brooklinen, ThirdLove, StockX, ThredUp, Tuckernuck, and more. Of the over 50 brand growth leaders who have responded, trends included:

  • #1 marketing concern going into 2025: Saturation or declining efficiency of core marketing channels

  • Less than 2% of DTC and ecomm brands characterize their ability to measure the business impact of their marketing activities as “precise” (defined as comprehensive, reliable measurement across all key marketing activities)

  • Over 75% of DTC and ecomm growth leaders are concerned about the impact of tariffs on their businesses

  • Less than 2% of DTC and ecomm growth leaders anticipate a TikTok ban having a “significant” impact on their businesses