NEW YORK, NEW YORK (November 01, 2024) — Insider, a leading AI-native omnichannel experience and customer engagement platform, today announced a $500 million Series E funding round led by General Atlantic, a leading global growth investor.
Insider plans to further develop its next-generation marketing software offering and invest heavily in research and development, focusing on expanding and evolving its AI solutions. The company also intends to scale its talent base and geographic footprint, leveraging General Atlantic’s global platform. With an established market position in 28 countries across five continents, including North America, EMEA, APAC, and Latin America, Insider plans to increase its regional investments on the back of strong demand in the U.S. market, where it has achieved significant growth. Additionally, the company will use the funds to explore strategic M&A opportunities.