• Booth: 1615

We help retailers and consumer brands solve their most important challenges across merchandising, supply chain, and unified commerce. Parker Avery's roster of clients includes many of the world’s most prominent retail and consumer brands.

 Press Releases

• Party City Partners with Parker Avery for Price Op (Sep 10, 2024)

  Party City Partners with Parker Avery for Comprehensive Price Optimization Solution

  ATLANTA, GEORGIA February 15, 2024—Party City, the leading omnichannel retailer in the celebrations category, is pleased to announce its partnership with The Parker Avery Group, a renowned consulting and analytics firm focused on retail and consumer brands. The collaboration initially focuses on Parker Avery’s approach to rolling out Party City’s price optimization capability founded on the firm’s Enterprise Intelligence analytics platform.
  
  Party City’s decision was based on Parker Avery’s unique and flexible approach, specifically tailored to meet the retailer’s distinctive strategic and operational needs. The firm’s holistic price optimization solution methodology combines world-class analytics with proven retail industry expertise and focuses on the overall health of the business, extending beyond traditional margin considerations.
  
  “We are excited about the partnership with Parker Avery as their approach perfectly aligns with our business strategy,” said Joel Carbaugh, Party City’s Senior Director of Pricing and Business Analytics.

 Products