Odicci Gamification

Ealing,  Middlesex 
United Kingdom
https://www.odicci.com

• Booth: 867

Odicci is SaaS platform for Gamification, empowering retailers, grocers, fashion and beauty brands, to better acquire, engage and retain customers. Book a demo: https://odicci.com/meet-us-at-nrf-2025-retails-big-show-in-january/

 Show Specials

• SEPHORA boosts Email Engagement with Odicci (Dec 19, 2024)

  SEPHORA implemented interactive experiences into their email campaigns as a way of ‘welcoming’ their new customers to SEPHORA, using features from the Interactive Marketing Hub such as quizzes or games.

  CHALLENGES

  SEPHORA wanted to create a positive and memorable experience for their email subscribers from the very beginning of their journey with the brand. A positive first impression will leave customers feeling valued and excited about their decision to subscribe to SEPHORA. Additionally, SEPHORA wanted to build upon their customer loyalty and retention. By demonstrating genuine care for their customer’s needs and preferences, SEPHORA lays the foundation for a strong customer-brand relationship, paving the way for repeat business and long-term loyalty.

  RESULTS 
  
  SEPHORA’s experiences within their email campaigns have been a massive success with their target audience. By using gamified experiences to improve their customer first impression of the brand, SEPHORA have been able to improve their customer loyalty, increase revenue and boost their sales conversions. They have achieved an amazing +30 CTR with Odicci. 
   

 Press Releases

• ASDA Loyalty: Gamified Customer Acquisition 🚀 (Dec 14, 2024)
  In a competitive market, brands need to stand out. Asda Rewards aimed to enhance the Customer’s in-app experience in order to supercharge Customer acquisition to the Rewards App plus incentivising  new and existing Customers. By utilising gamification, Asda are able to engage and retain their audience, differentiating them from their competitors. Gamifying a rewards experience is a win-win for both brands and Customers, which helps to foster a long-lasting relationship with Asda and their target audience, supercharging long-term Customer loyalty.
  
  https://odicci.com/customer-success-stories/asda-case-study/
  
  

• The UK'S First Award Winning Gamification Platform (Dec 19, 2024)
  Odicci has won the "Most Highly Commended" Award at the 2024 International Loyalty Awards within 'The Best Way To Enhance Loyalty Category'.
  
  Revolutionising Loyalty with Gamification - It's easy with Odicci

  In a spectacular recognition of innovative excellence, Odicci has been honoured with the ‘Most Highly Commended’ award for ‘The Best Use of Gamification to Enhance Loyalty’ at the 2024 International Loyalty Awards. 

  This award was achieved through the outstanding success of the Asda Rewards Gamified Spin-To-Win experience, an experience powered by Odicci’s cutting-edge platform and seamlessly integrated with Eagle Eye.
  
   

  Key Metrics of Success

  • 80% Redemption Rate
  • 49.5 Million Spins Overall
  • 49.3% of Sales Linked to Asda Rewards App

  
   

 Products