SAS

Cary, NC
United States
https://www.sas.com/en_us/industry/retail.html

Booth: MR3064, 5438

Join SAS at NRF to hear AI and analytics success stories from partners & retail technology experts. Schedule a meeting to speak with our experts and hear how top retail organizations are applying AI and analytics to protect themselves from fraud, gain deeper insights into every step of the customer journey, and create better experiences that form lasting connections. SAS data and AI solutions provide our global customers with knowledge they can trust in the moments that matter. Only SAS bridges merchandising, marketing and supply chain processes across the entire retail and consumer goods enterprise. That’s why 921 retailers worldwide – and 90% of Fortune 100 companies – rely on SAS.

Press Releases

SAS achieves the AWS Consumer Goods Competency (Dec 03, 2024)

SAS, a global leader in data and AI, has achieved the Amazon Web Services (AWS) Consumer Goods Competency in the Supply Chain category. As an AWS Partner, SAS has earned the AWS Consumer Goods Competency designation, which recognizes its expertise in delivering validated solutions to help consumer goods brands overcome operational challenges within the industry. By leveraging deep industry knowledge and proven AWS solutions, SAS empowers clients to streamline their operating models and achieve greater efficiency at scale.

SAS has achieved the AWS Consumer Goods Competency in the Supply Chain category, distinguishing itself as a provider that has demonstrated technical proficiency and proven customer success. This competency showcases SAS' ability to support customers in reinventing how they develop, manufacture, distribute and market their products to manage changing consumer demands and heightened competition.

SAS delivers might to retail media companies (Dec 12, 2024)

Retail media will make up one-fifth of worldwide digital ad spend this year, according to EMARKETER, and in the U.S. it’s the second fastest growing major ad format. With such rapid growth, retailers are eager to use their digital properties to reach the eyeballs of consumers at the point of sale while monetizing their ad inventory. In response to demand for improved targeted advertising practices using first-party data, SAS, the provider of a fully independent, first-party ad server SAS 360 Match, has built a robust ecosystem that addresses challenges that exist throughout the retail and commerce media lifecycle.

SAS has assembled some of the top retail media companies in the industry to be part of its retail media ecosystem to help companies of all sizes and resources optimize revenue streams.

Products

SAS® 360 Match

Control your full workflow with SAS 360 Match, an ad server that allows you to plan, manage, forecast, serve, optimize and measure your ad inventory across all platforms. The flexibility of open APIs, S2S integration and a QA framework enable you to construct your own tech stack on top of SAS 360 Match to create a unique advertising ecosystem based on your business strategies.

You can :

Openly and transparently monetize ad inventory.
Use the power of customer data to deliver personalized advertising to retail sites and networks.
Personalize experiences for a better customer journey.

SAS has assembled some of the top retail media companies in the industry to be part of its retail media ecosystem to help companies of all sizes and resources optimize revenue streams.... More Info Less Info

SAS Viya: High-Performance AI & Analytics Platform

From managing and preparing data, through creating and optimizing AI models, to deployment and monitoring, with SAS Viya you’ll transform raw data into trustworthy insights 4.6x faster than other commercial and noncommercial platforms. Plus, the performance of SAS Viya throughout the data and AI analytics life cycle can reduce cloud operating costs by as much as 86% compared with alternatives. In a study by The Futurum Group, it was found that "SAS Viya was the only platform tested to continue scaling and producing results in minutes, where alternatives ran for hours or simply failed.” It's the quickest way from a billion points of data to a point of view. ... More Info Less Info

SAS Customer Intelligence 360

Accelerating digital transformation efforts are emphasizing the need to simplify complex, siloed, and underperforming MarTech ecosystems. SAS Customer Intelligence 360, an enterprise marketing solution, focuses on intelligent and purpose-driven marketing. Using dynamic data collection technology, it enables brand marketers to gain a holistic view of all components of the individual customer journey. With SAS CI 360, marketers can use the data that belongs to their brand to identify key customer insights and convert this knowledge into more relevant, targeted, and individualized communications on all marketing channels- both digital and direct. This results in improved time-to-market for customer data activation and engagement activities, all while adhering to privacy, transparency, and trust requirements.

Discover how SAS is revolutionizing the marketing landscape with its Customer Intelligence 360 platform, powered by AWS generative AI capabilities: https://www.sas.com/en_us/partners/find-a-partner/alliance-partners/amazon-web-services.html
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SAS Intelligent Planning Cloud

Planning ahead for shopper needs just got easier. SAS Intelligent Planning Cloud is fully automated, providing you with insights for solving business problems without having to worry about complicated cloud operations. Detect forward-looking demand signals and get recommendations for balanced, profitable commercial plans across all your channels, categories and customers. With SAS Intelligent Planning Cloud you can improve on-shelf performance, reduce time to finalize forecasts, reduce storage requirements and increase your revenue.
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